The puff uses Ebonics which the African American majority of the target audience can relate to.Bold, college-esque font Artist of specificsimilar to other magazines is ethnicity used toutilised and appeals to the address the ethnictarget audience through majorities in Hipfamiliarity. Hop. Artist name is Hip Hop orientated and memorable. Costume is typical of the Hip Hop genre in it’s connotations of masculinity through items The slug accentuates how such as the chain, vest and gritty, urban and witty the sunglasses. The audience can artist is through relate to it. juxtaposition. These are typical aspects of conventional rappers, and By paying homage to Related artists that the thus would appeal to the the history of raps target audience probably target audience of Hip Hop lyrics, old and new fans have listened to or have fans. are catered to. heard of, allowing them to connect with the magazine.
‘Big-League’ references the page’s quality of listing the most important article’s page numbers. It would be contrasted by separate pages saying ‘Little-League’, which display the less important articles of the magazine. This would appeal to the audience in that it is Urban, off-bounds setting clever and references American lifestyle and connotes a street-wise values in being ‘Big’, while also signposting the lifestyle that the most valued parts of the magazine. working/middle class audience can recognise and draw comparison to with their own lives. Crucifix around neck connotes religious belief. Many African Americans areHighlighting and colour religious and thus they would endorsecoding of certain words and be appealed by this accessory.not only looksaesthetically pleasing, butsign-posts the necessaryinformation for easy andcasual reading. Chain being held like a trophy representative of the confidence and stature of the artist. Hip Hop artists are very much like this, and Pull quote the target audience would be able inferences self- to recognise this and link it to other glorification, a artists. quality of many rap artists. The audience of Hip Hop listeners will be familiar to this.
A pull-quote Graffiti style kicker. Graffiti and street art is an integral undermining the artists part of Hip Hop culture, and the target audience consists own position offers of people within this culture. Thus, the kicker will hope to those with aesthetically appeal to them. ambition.Commonly occurring,complimentary colourssuch as the red and gold Off-whiteconnote Hip Hop’s sense background signifiesof identity and fashion a rough life, grittyconsciousness. surroundings and a dark persona. These are qualities conventional of rap artists, so the Clothing like chains audience will be and fitted caps familiar and catered representative of to because of it. African American fashion and style are worn by the artist. Those of this ethnicity Microphone prop is symbolic of Hip Hop, Pull quote relaying the will appreciate the particularly rap, and hence artists work ethic likeness in style, and will appeal to fans of the impresses the thus the image will genre who populate this audience. appeal to them. magazines target audience.