Social Media Phenomenon 03 26 2009
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Social Media Phenomenon 03 26 2009

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Wrapping Your Head Around Social Media...

Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.

The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".

Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.

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Social Media Phenomenon 03 26 2009 Social Media Phenomenon 03 26 2009 Presentation Transcript

  • What is ROI?
  • Wrapping your head around the…
  • SOCIAL MEDIA What is ROI? PHENOMENON
  • RESOURCES: www.bossdev.com/blog/social-media-resources What is ROI? TWITTER: #BDsocial @BOSSdev @AshleyLomas
  • PRESENTERS: Korye Logan, Digital Marketing Strategist What is ROI? @koryelogan Cosmin Ghiurau, Social Media Solutions Architect @cosguru
  • Interactive & Social Media Company What is ROI? 200 Employees Worldwide Strategy, Creative, Technology & Analytics Web Sites, Flash Games, Virtual Worlds, Social Widgets, Mobile Apps, Software & More
  • Portfolio of Recent Work: Casual Gaming: www.nesquik.com Virtual World: www.toppstown.com What is ROI? Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/
  • What is ROI? WHY?
  • SOCIAL MATTERS What is ROI? TO YOUR BUSINESS
  • What is ROI? INNOVATION
  • Social is NOT THE Solution
  • Social is PART of THE Solution
  • What is ROI? EVOLUTION
  • What is ROI?
  • What is ROI? EXPANSION
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI? DEMISE
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI? MATURING
  • What is ROI?
  • What is ROI?
  • What is ROI? INVENTION
  • What is ROI?
  • SOCIAL MATTERS TO YOUR BUSINESS SECTION RESOURCES: Fortune “How Facebook is taking over…”http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet What is ROI? Nielsen Online: www.nielsen-online.com Social Networking’s New Global Footprint http://budurl.com/qs3p Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter
  • SOCIAL MEDIA What is ROI? LANDSCAPE
  • What is ROI? COMMUNICATION
  • What is ROI? Blogs, Micro-blogs & Social Networks
  • What is ROI?
  • What is ROI?
  • COLLABORATION What is ROI?
  • What is ROI? Social Bookmarking & Opinion Sites
  • MULTIMEDIA What is ROI?
  • What is ROI? Photo / Video Sharing & Livecasting
  • What is ROI? ENTERTAINMENT
  • What Worlds & is ROI? Virtual Online Gaming
  • SOCIAL MEDIA LANDSCAPE SECTION RESOURCES: CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter Twitter Application Directory http://twtbase.com What is ROI? Elements of Web 2.0 Communication Guidelines http://budurl.com/web2guidelines Web Analytics Research Tools: www.compete.com www.alexa.xom www.quantcast.com
  • SOCIAL What is ROI? ACTIVITIES
  • How can business participate in the social space?
  • IDENTIFY
  • Key Influencers Protect Your Company from “Brandjacking”
  • LISTEN
  • Alerts: Google, RSS, Twilerts, Search Email Analytics Social Buzz
  • INTERACT
  • Comment on Blogs & Articles Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
  • Social Media Requires Constant NEWNESS & RELEVANCE
  • SOCIAL ACTIVITIES SECTION RESOURCES: What is ROI? http://budurl.com/qtqq http://wiki.beingpeterkim.com
  • What is ROI? #BDsocial
  • SOCIALROI?FOR What is BUSINESS
  • What is ROI? FOCUS
  • Business Objectives
  • POST Methodology
  • Overcome Corporate Barriers to Success
  • Steps to Success
  • Calculating ROI
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • What is ROI?
  • QUESTIONS What is ROI? & ANSWERS
  • The Next BOSSdev Webinar: Wrapping Your Head Around the Social Media Phenomenon Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT https://www2.gotomeeting.com/register/201797513 Follow us at www.twitter.com/bossdev
  • THANK YOU Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual Communities Rich Media | Application Dev. | Website Dev. | Mobile Apps. T 866 267 7282 | W bossdev.com