What is ROI?
Wrapping your head around the…
SOCIAL MEDIA
  What is ROI?
PHENOMENON
RESOURCES:
www.bossdev.com/blog/social-media-resources

           What is ROI?
             TWITTER:
               #BDso...
PRESENTERS:

    Korye Logan, Digital Marketing Strategist
             What is ROI?
                 @koryelogan

Cosmin ...
Interactive & Social Media Company

           What is ROI?
         200 Employees Worldwide

  Strategy, Creative, Techno...
Portfolio of Recent Work:

         Casual Gaming: www.nesquik.com

          Virtual World: www.toppstown.com


         ...
What is ROI?
 WHY?
SOCIAL MATTERS
    What is ROI?
   TO YOUR
   BUSINESS
What is ROI?
INNOVATION
Social is NOT THE Solution
Social is PART of THE Solution
What is ROI?
EVOLUTION
What is ROI?
What is ROI?
EXPANSION
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
DEMISE
What is ROI?
What is ROI?
What is ROI?
What is ROI?
MATURING
What is ROI?
What is ROI?
What is ROI?
INVENTION
What is ROI?
SOCIAL MATTERS TO YOUR BUSINESS
                         SECTION RESOURCES:

    Fortune “How Facebook is taking over…”htt...
SOCIAL MEDIA
   What is ROI?
 LANDSCAPE
What is ROI?
COMMUNICATION
What is ROI?
Blogs, Micro-blogs
& Social Networks
What is ROI?
What is ROI?
COLLABORATION
   What is ROI?
What is ROI?
Social Bookmarking
 & Opinion Sites
MULTIMEDIA
 What is ROI?
What is ROI?
Photo / Video Sharing
    & Livecasting
What is ROI?
ENTERTAINMENT
What Worlds &
        is ROI?
Virtual
Online Gaming
SOCIAL MEDIA LANDSCAPE
                SECTION RESOURCES:

CIO: Twitter: How to Get Started Guide for Business People
    ...
SOCIAL
 What is ROI?
ACTIVITIES
How can business participate
   in the social space?
IDENTIFY
Key Influencers

Protect Your Company from
      “Brandjacking”
LISTEN
Alerts: Google, RSS, Twilerts,
           Search
        Email Analytics
         Social Buzz
INTERACT
Comment on Blogs & Articles

Groups on Facebook, Yahoo, etc.

Offer Specials, Promos & Insights
      on Twitter & Facebook
Social Media Requires Constant

   NEWNESS &
   RELEVANCE
SOCIAL ACTIVITIES
                    SECTION RESOURCES:




               What is ROI?

http://budurl.com/qtqq         h...
What is ROI?
#BDsocial
SOCIALROI?FOR
  What is
 BUSINESS
What is ROI?
FOCUS
Business Objectives
POST Methodology
Overcome Corporate
Barriers to Success
Steps to Success
Calculating ROI
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
QUESTIONS
  What is ROI?
& ANSWERS
The Next BOSSdev Webinar:

Wrapping Your Head Around the Social Media Phenomenon

     Thursday, April 2, 2009 2:00 PM - 3...
THANK YOU
 Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan
Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitt...
Social Media Phenomenon 03 26 2009
Social Media Phenomenon 03 26 2009
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Social Media Phenomenon 03 26 2009

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Wrapping Your Head Around Social Media
Get ready for information, insights, real-world case studies - and yes, the metrics of their results. It\'s time to shed a lot more light on Social Media and what it can do for your business.

The only way to wrap your arms around a Social Media audience is to actually wrap your head around Social Media, first. Think of it like trying to speak to someone in a specific language. You can be conceptually brilliant; but if you speak Russian, French and Chinese and your audience is speaking Portuguese, it won\'t get you very far. We\'re here to get you speaking "Social Media".

Once you have a basic working knowledge, you\'ll be able to evaluate whether or not online is the place for you. If the answer is "yes," you can find out how to grow your client or brand and make Social Media work for you. From best practices to innovative tools, you\'ll discover strategies to wrangle the ROI you need to succeed.

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Social Media Phenomenon 03 26 2009

  1. 1. What is ROI?
  2. 2. Wrapping your head around the…
  3. 3. SOCIAL MEDIA What is ROI? PHENOMENON
  4. 4. RESOURCES: www.bossdev.com/blog/social-media-resources What is ROI? TWITTER: #BDsocial @BOSSdev @AshleyLomas
  5. 5. PRESENTERS: Korye Logan, Digital Marketing Strategist What is ROI? @koryelogan Cosmin Ghiurau, Social Media Solutions Architect @cosguru
  6. 6. Interactive & Social Media Company What is ROI? 200 Employees Worldwide Strategy, Creative, Technology & Analytics Web Sites, Flash Games, Virtual Worlds, Social Widgets, Mobile Apps, Software & More
  7. 7. Portfolio of Recent Work: Casual Gaming: www.nesquik.com Virtual World: www.toppstown.com What is ROI? Video Web: www.cleanandclear.com/countdown/ Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php Software Development: www.spinscape.com BOSS|talk Blog: www.bossdev.com/blog/
  8. 8. What is ROI? WHY?
  9. 9. SOCIAL MATTERS What is ROI? TO YOUR BUSINESS
  10. 10. What is ROI? INNOVATION
  11. 11. Social is NOT THE Solution
  12. 12. Social is PART of THE Solution
  13. 13. What is ROI? EVOLUTION
  14. 14. What is ROI?
  15. 15. What is ROI? EXPANSION
  16. 16. What is ROI?
  17. 17. What is ROI?
  18. 18. What is ROI?
  19. 19. What is ROI?
  20. 20. What is ROI?
  21. 21. What is ROI?
  22. 22. What is ROI?
  23. 23. What is ROI? DEMISE
  24. 24. What is ROI?
  25. 25. What is ROI?
  26. 26. What is ROI?
  27. 27. What is ROI? MATURING
  28. 28. What is ROI?
  29. 29. What is ROI?
  30. 30. What is ROI? INVENTION
  31. 31. What is ROI?
  32. 32. SOCIAL MATTERS TO YOUR BUSINESS SECTION RESOURCES: Fortune “How Facebook is taking over…”http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB Pew Internet & American Life: www.pewinternet.org eMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb Generations Online in 2009 http://budurl.com/PewInternet What is ROI? Nielsen Online: www.nielsen-online.com Social Networking’s New Global Footprint http://budurl.com/qs3p Report: Global Faces & Networked Places: http://budurl.com/Nielsen Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth Forrester: www.forrester.com “Despite Recession, 50% Increase Social” http://budurl.com/4nhk comScore: www.comscore.com Your Peers on LinkedIn, Facebook & Twitter
  33. 33. SOCIAL MEDIA What is ROI? LANDSCAPE
  34. 34. What is ROI? COMMUNICATION
  35. 35. What is ROI? Blogs, Micro-blogs & Social Networks
  36. 36. What is ROI?
  37. 37. What is ROI?
  38. 38. COLLABORATION What is ROI?
  39. 39. What is ROI? Social Bookmarking & Opinion Sites
  40. 40. MULTIMEDIA What is ROI?
  41. 41. What is ROI? Photo / Video Sharing & Livecasting
  42. 42. What is ROI? ENTERTAINMENT
  43. 43. What Worlds & is ROI? Virtual Online Gaming
  44. 44. SOCIAL MEDIA LANDSCAPE SECTION RESOURCES: CIO: Twitter: How to Get Started Guide for Business People http://budurl.com/CIOTwitter Twitter Application Directory http://twtbase.com What is ROI? Elements of Web 2.0 Communication Guidelines http://budurl.com/web2guidelines Web Analytics Research Tools: www.compete.com www.alexa.xom www.quantcast.com
  45. 45. SOCIAL What is ROI? ACTIVITIES
  46. 46. How can business participate in the social space?
  47. 47. IDENTIFY
  48. 48. Key Influencers Protect Your Company from “Brandjacking”
  49. 49. LISTEN
  50. 50. Alerts: Google, RSS, Twilerts, Search Email Analytics Social Buzz
  51. 51. INTERACT
  52. 52. Comment on Blogs & Articles Groups on Facebook, Yahoo, etc. Offer Specials, Promos & Insights on Twitter & Facebook
  53. 53. Social Media Requires Constant NEWNESS & RELEVANCE
  54. 54. SOCIAL ACTIVITIES SECTION RESOURCES: What is ROI? http://budurl.com/qtqq http://wiki.beingpeterkim.com
  55. 55. What is ROI? #BDsocial
  56. 56. SOCIALROI?FOR What is BUSINESS
  57. 57. What is ROI? FOCUS
  58. 58. Business Objectives
  59. 59. POST Methodology
  60. 60. Overcome Corporate Barriers to Success
  61. 61. Steps to Success
  62. 62. Calculating ROI
  63. 63. What is ROI?
  64. 64. What is ROI?
  65. 65. What is ROI?
  66. 66. What is ROI?
  67. 67. What is ROI?
  68. 68. QUESTIONS What is ROI? & ANSWERS
  69. 69. The Next BOSSdev Webinar: Wrapping Your Head Around the Social Media Phenomenon Thursday, April 2, 2009 2:00 PM - 3:00 PM EDT https://www2.gotomeeting.com/register/201797513 Follow us at www.twitter.com/bossdev
  70. 70. THANK YOU Korye Logan + klogan@bossdev.com + www.Twitter.com/koryelogan Cosmin Ghiurau + cghiurau@bossdev.com + www.Twitter.com/cosguru Ashley Lomas + klogan@bossdev.com + www.Twitter.com/ashleylomas Detroit | Austin | New York | Los Angeles | Toronto Social Media | Branded Flash Games | Virtual Communities Rich Media | Application Dev. | Website Dev. | Mobile Apps. T 866 267 7282 | W bossdev.com
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