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Digital dependency and privacy2
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Digital dependency and privacy2

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    Digital dependency and privacy2 Digital dependency and privacy2 Presentation Transcript

    • Digital Dependency and Privacy
      What data is being taken?
      What are customers willing to give?
      What’s being done to protect privacy?
    • In the throes of digital dependence…
      7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.”
      Information from:
      Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html
    • What data is being taken?
      1 in 4 people have experienced a privacy violation
      Of those
      • 44% cited spam, telemarketing calls and similar contact as a problem
      • 32 % objected to their data being passed to third parties without their consent
      Information from:
      Nokia Siemens Networks Privacy survey 2009,
      Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer
    • What data is being taken?
      Customer surveys and info…
      Cookies are regularly installed in consumers’ computers to gather information
      Gmail scans your e-mail to deliver targeted results
      • The Interactive Advertising Bureau and Network Advertising Initiative advocate informing consumers about why they are seeing certain ads
      • There is very little regulation regarding how private enterprises can use personal data
      Information from: IAB, NAI Change Tactics on Ad Targeting, Adweek, 4/2010: http://www.adweek.com/aw/content_display/news/digital/e3i3d82e5b08962380257d2949aac1fe562
    • Customers know that Websites are targeting them with behavioral ads
    • But that doesn’t mean they like it
      According to a survey, 66% of US adults do not want marketers to tailor ads
      55% of US adults ages 18-24 say they do not want marketers to use behavioral advertising
      Information from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214
    • And most don’t want to give access to their habits for more targeted ads
    • What data are customers willing to give?
      Some customers are willing to give data in order to receive free services
    • The more general the information, the more willing consumers are to share
    • What is being done to protect e-privacy?
      The group Digital Due Process is working to protect info online
      http://www.youtube.com/watch/v/AYYjr3XNaGs
      The group includes Google, Microsoft and ACLU
      Recommends that private data not voluntarily be made public
      Government would need a search warrant to get things like e-mails and location-based data
      Amazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses
      Information from:
      Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology
      Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=y
      Amazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html