Digital dependency and privacy2
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  • 1. Digital Dependency and Privacy
    What data is being taken?
    What are customers willing to give?
    What’s being done to protect privacy?
  • 2. In the throes of digital dependence…
    7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.”
    Information from:
    Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html
  • 3. What data is being taken?
    1 in 4 people have experienced a privacy violation
    Of those
    • 44% cited spam, telemarketing calls and similar contact as a problem
    • 4. 32 % objected to their data being passed to third parties without their consent
    Information from:
    Nokia Siemens Networks Privacy survey 2009,
    Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer
  • 5. What data is being taken?
    Customer surveys and info…
    Cookies are regularly installed in consumers’ computers to gather information
    Gmail scans your e-mail to deliver targeted results
    • The Interactive Advertising Bureau and Network Advertising Initiative advocate informing consumers about why they are seeing certain ads
    • There is very little regulation regarding how private enterprises can use personal data
    Information from: IAB, NAI Change Tactics on Ad Targeting, Adweek, 4/2010: http://www.adweek.com/aw/content_display/news/digital/e3i3d82e5b08962380257d2949aac1fe562
  • 6. Customers know that Websites are targeting them with behavioral ads
  • 7. But that doesn’t mean they like it
    According to a survey, 66% of US adults do not want marketers to tailor ads
    55% of US adults ages 18-24 say they do not want marketers to use behavioral advertising
    Information from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214
  • 8. And most don’t want to give access to their habits for more targeted ads
  • 9. What data are customers willing to give?
    Some customers are willing to give data in order to receive free services
  • 10. The more general the information, the more willing consumers are to share
  • 11. What is being done to protect e-privacy?
    The group Digital Due Process is working to protect info online
    http://www.youtube.com/watch/v/AYYjr3XNaGs
    The group includes Google, Microsoft and ACLU
    Recommends that private data not voluntarily be made public
    Government would need a search warrant to get things like e-mails and location-based data
    Amazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses
    Information from:
    Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology
    Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=y
    Amazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html