Digital Dependency and Privacy<br />What data is being taken? <br />What are customers willing to give?<br />What’s being ...
In the throes of digital dependence…<br />7out of 10people “cannot live without the internet or would miss it a great deal...
What data is being taken?<br />1 in 4 people have experienced a privacy violation<br />Of those <br /><ul><li>44% cited sp...
32 % objected to their data being passed to third parties without their consent</li></ul> Information from:<br /> Nokia Si...
What data is being taken?<br />Customer surveys and info…<br />Cookies are regularly installed in consumers’ computers to ...
Customers know that Websites are targeting them with behavioral ads<br />
But that doesn’t mean they like it<br />According to a survey, 66% of US adults do not want marketers to tailor ads<br />5...
And most don’t want to give access to their habits for more targeted ads<br />
What data are customers willing to give?<br />Some customers are willing to give data in order to receive free services<br />
The more general the information, the more willing consumers are to share<br />
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Digital dependency and privacy2

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Digital dependency and privacy2

  1. 1. Digital Dependency and Privacy<br />What data is being taken? <br />What are customers willing to give?<br />What’s being done to protect privacy?<br />
  2. 2. In the throes of digital dependence…<br />7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.”<br />Information from: <br />Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html<br />
  3. 3. What data is being taken?<br />1 in 4 people have experienced a privacy violation<br />Of those <br /><ul><li>44% cited spam, telemarketing calls and similar contact as a problem
  4. 4. 32 % objected to their data being passed to third parties without their consent</li></ul> Information from:<br /> Nokia Siemens Networks Privacy survey 2009,<br />Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer<br />
  5. 5. What data is being taken?<br />Customer surveys and info…<br />Cookies are regularly installed in consumers’ computers to gather information <br />Gmail scans your e-mail to deliver targeted results<br /><ul><li>The Interactive Advertising Bureau and Network Advertising Initiative advocate informing consumers about why they are seeing certain ads</li></ul>• There is very little regulation regarding how private enterprises can use personal data<br />Information from: IAB, NAI Change Tactics on Ad Targeting, Adweek, 4/2010: http://www.adweek.com/aw/content_display/news/digital/e3i3d82e5b08962380257d2949aac1fe562<br />
  6. 6. Customers know that Websites are targeting them with behavioral ads<br />
  7. 7. But that doesn’t mean they like it<br />According to a survey, 66% of US adults do not want marketers to tailor ads<br />55% of US adults ages 18-24 say they do not want marketers to use behavioral advertising<br />Information from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214<br />
  8. 8. And most don’t want to give access to their habits for more targeted ads<br />
  9. 9. What data are customers willing to give?<br />Some customers are willing to give data in order to receive free services<br />
  10. 10. The more general the information, the more willing consumers are to share<br />
  11. 11. What is being done to protect e-privacy?<br />The group Digital Due Process is working to protect info online<br />http://www.youtube.com/watch/v/AYYjr3XNaGs<br />The group includes Google, Microsoft and ACLU<br />Recommends that private data not voluntarily be made public<br />Government would need a search warrant to get things like e-mails and location-based data<br />Amazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses<br /> Information from:<br />Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology <br />Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=y<br />Amazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html<br />

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