• Like
  • Save
Digital dependency and privacy2
Upcoming SlideShare
Loading in...5

Digital dependency and privacy2






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Digital dependency and privacy2 Digital dependency and privacy2 Presentation Transcript

    • Digital Dependency and Privacy
      What data is being taken?
      What are customers willing to give?
      What’s being done to protect privacy?
    • In the throes of digital dependence…
      7out of 10people “cannot live without the internet or would miss it a great deal if it were not there.”
      Information from:
      Global survey shows seven in ten people in full throes of digital dependency, http://www.synovate.com/news/article/2009/11/global-survey-shows-seven-in-ten-people-in-full-throes-of-digital-dependency.html
    • What data is being taken?
      1 in 4 people have experienced a privacy violation
      Of those
      • 44% cited spam, telemarketing calls and similar contact as a problem
      • 32 % objected to their data being passed to third parties without their consent
      Information from:
      Nokia Siemens Networks Privacy survey 2009,
      Accessed at http://www.nokiasiemensnetworks.com/news-events/publications/unite-magazine-february-2010/digital-safety-putting-trust-into-the-customer
    • What data is being taken?
      Customer surveys and info…
      Cookies are regularly installed in consumers’ computers to gather information
      Gmail scans your e-mail to deliver targeted results
      • The Interactive Advertising Bureau and Network Advertising Initiative advocate informing consumers about why they are seeing certain ads
      • There is very little regulation regarding how private enterprises can use personal data
      Information from: IAB, NAI Change Tactics on Ad Targeting, Adweek, 4/2010: http://www.adweek.com/aw/content_display/news/digital/e3i3d82e5b08962380257d2949aac1fe562
    • Customers know that Websites are targeting them with behavioral ads
    • But that doesn’t mean they like it
      According to a survey, 66% of US adults do not want marketers to tailor ads
      55% of US adults ages 18-24 say they do not want marketers to use behavioral advertising
      Information from: Turow, Joseph, King, Jennifer, Hoofnagle, Chris Jay, Bleakley, Amy and Hennessy, Michael, Americans Reject Tailored Advertising and Three Activities that Enable It, 9/2009: http://ssrn.com/abstract=1478214
    • And most don’t want to give access to their habits for more targeted ads
    • What data are customers willing to give?
      Some customers are willing to give data in order to receive free services
    • The more general the information, the more willing consumers are to share
    • What is being done to protect e-privacy?
      The group Digital Due Process is working to protect info online
      The group includes Google, Microsoft and ACLU
      Recommends that private data not voluntarily be made public
      Government would need a search warrant to get things like e-mails and location-based data
      Amazon.com this month filed a lawsuit against North Carolina, that wants detailed records of customers’ purchase history, including names and addresses
      Information from:
      Dial-Up Law in a Broadband World, NYT, 4/2010: http://www.nytimes.com/2010/04/09/opinion/09fri1.html Technology
      Coalition Seeks Stronger Privacy Law, NYT, 3/2010: http://www.nytimes.com/2010/03/31/technology/31privacy.html?fta=y
      Amazon fights demand for customer records, CNET, 4/2010:http://news.cnet.com/8301-13578_3-20002870-38.html