Ashley Bonnici
Entertainment & Culture-Junkie, Fashion Enthusiast,
           Communicator extraordinaire


           A P...
Myself, My Brand
•   I am a twenty-something female studying Public Relations at
    Humber College

•   I come to Humber ...
At 22 years old my personal brand is
           dynamic and evolving

Right now I like to think of my brand as a
      wor...
I have a passion for PR and possess qualities
   that I believe will make me a successful
practitioner. My personal intere...
My Personal Brand
Goals: What do I want?

To get people talking behind my back

              Current Goal
    To market myself as a dedicat...
Measurable Objectives
                                  Attitudinal:
                  To be recognized by Toronto-based l...
Situation Analysis
           !"#$%&"'()
       *+,&'-.)/0123"$4)
                                              ?$37%$(($(...
Key Messages

      I am passionate about                    I am authentic
           all things fashion,                ...
Strategies: Why Me?
                          •   Created a “buzz”
                              surrounding high
        ...
Strategies: What am I going
                          to do?
•   Build my social network      •   Stay informed and aware
...
Channels
•   To help me achieve my goals and objectives I will utilize various
    social media tools/applications:

     ...
Tactics: How will I do this?
•   Twitter:
    follow industry professionals
    in desired field and tweet        •   Volun...
Critical Path
•   Actively follow and try to
    engage more industry
    professionals on Twitter-     •   Get feedback f...
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Updated Personal Brand

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  • Transcript of "Updated Personal Brand"

    1. 1. Ashley Bonnici Entertainment & Culture-Junkie, Fashion Enthusiast, Communicator extraordinaire A Personal Brand Plan
    2. 2. Myself, My Brand • I am a twenty-something female studying Public Relations at Humber College • I come to Humber fresh out of graduation from Wilfrid Laurier University’s Communication Studies program
    3. 3. At 22 years old my personal brand is dynamic and evolving Right now I like to think of my brand as a work in progress with unlimited potential While it is not singularly defined it does have a direction...
    4. 4. I have a passion for PR and possess qualities that I believe will make me a successful practitioner. My personal interests? I have an affinity for all things fashion, entertainment and popular culture. The intersection of these things currently defines my personal brand...
    5. 5. My Personal Brand
    6. 6. Goals: What do I want? To get people talking behind my back Current Goal To market myself as a dedicated, enthusiastic PR professional seeking a successful career in the lifestyle/ entertainment industry specializing in publicity/media relations Ultimate Goal To own a successful publicity firm specializing in lifestyle and entertainment
    7. 7. Measurable Objectives Attitudinal: To be recognized by Toronto-based lifestyle/ entertainment agency professionals as a skilled student of PR Awareness: Increase my online presence with respect to lifestyle/entertainment via tweets & blog posts Behavioural: Obtain internship with successful PR firm of my choosing by end of Humber PR program
    8. 8. Situation Analysis !"#$%&"'() *+,&'-.)/0123"$4) ?$37%$(($() *!"#0%&)2$#53-)3%4)6#,1%&)(7,--() *@3=7)0;)A#0;$((,0%3-)$9A$#,$%=$) *89"#02$#"$4) *B0")3)/$/5$#)0;)CDEF)0#)FGH!) *:%4$#("3%4,%&)0;)'06)"0) • *@3=7)0;),%4>("#.)=0%"3="() $<$=12$-.)>($)(0=,3-)/$4,3) !?IK) IAA0#">%,1$() K'#$3"() *+>/5$#)'3()("#0%&)#$A>"310%) *+,&'-.)=0/A$112$),%4>("#.) 3%4),%4>("#.)A3#"%$#(',A() *F0/A$1"0#()6,"')/0#$) *J0#$)20->%"$$#)0AA0#">%,1$() $9A$#,$%=$L=0%%$=10%() *B$"60#7,%&)0AA0#">%,1$() *8=0%0/,=)=-,/3"$)
    9. 9. Key Messages I am passionate about I am authentic all things fashion, and accessible entertainment and popular culture I am informed, I am a confident current and relevant communicator I have experience in the field of marketing and promotions
    10. 10. Strategies: Why Me? • Created a “buzz” surrounding high profile events such as • For the past few TIFF and LG Fashion years I have worked as a brand Week using tactics ambassador for a both online and marketing and offline promotions company • I know how to get people’s attention and create a conversation
    11. 11. Strategies: What am I going to do? • Build my social network • Stay informed and aware of new social media • Network and create applications that are useful connections within the to PR practitioners lifestyle/entertainment PR industry in order to build • Leverage relationships credible reputation with classmates and teachers to learn more • Regularly engage in social about my desired PR field media applications to enhance my brand and add • Utilize opportunities value to the world from Humber PR to further my communication skills and confidence
    12. 12. Channels • To help me achieve my goals and objectives I will utilize various social media tools/applications: • Twitter • Personal Blog • LinkedIn • RSS feeds
    13. 13. Tactics: How will I do this? • Twitter: follow industry professionals in desired field and tweet • Volunteer for any events that about relevant topics and can aid in my learning and interests further me professionally • Using RSS feed regularly consume information about • Ensure resume is continually the industry updated, reflecting new skills and experiences • Comment on blogs of PR professionals that interest me • Purchase student memberships to IABC and CPRS and attend networking events
    14. 14. Critical Path • Actively follow and try to engage more industry professionals on Twitter- • Get feedback from professional about my Ongoing presence online- January 2010 • Update LinkedIn profile and resume- December 2009 • Have established relationships with PR professionals and reach goal • Continue to update my of obtaining internship in blog and link all social media applications back to my field of interest- April my blog (streamline brand)- 2010 Ongoing
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