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Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
Updated Personal Brand
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Updated Personal Brand

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  • Transcript

    • 1. Ashley Bonnici Entertainment & Culture-Junkie, Fashion Enthusiast, Communicator extraordinaire A Personal Brand Plan
    • 2. Myself, My Brand • I am a twenty-something female studying Public Relations at Humber College • I come to Humber fresh out of graduation from Wilfrid Laurier University’s Communication Studies program
    • 3. At 22 years old my personal brand is dynamic and evolving Right now I like to think of my brand as a work in progress with unlimited potential While it is not singularly defined it does have a direction...
    • 4. I have a passion for PR and possess qualities that I believe will make me a successful practitioner. My personal interests? I have an affinity for all things fashion, entertainment and popular culture. The intersection of these things currently defines my personal brand...
    • 5. My Personal Brand
    • 6. Goals: What do I want? To get people talking behind my back Current Goal To market myself as a dedicated, enthusiastic PR professional seeking a successful career in the lifestyle/ entertainment industry specializing in publicity/media relations Ultimate Goal To own a successful publicity firm specializing in lifestyle and entertainment
    • 7. Measurable Objectives Attitudinal: To be recognized by Toronto-based lifestyle/ entertainment agency professionals as a skilled student of PR Awareness: Increase my online presence with respect to lifestyle/entertainment via tweets & blog posts Behavioural: Obtain internship with successful PR firm of my choosing by end of Humber PR program
    • 8. Situation Analysis !"#$%&"'() *+,&'-.)/0123"$4) ?$37%$(($() *!"#0%&)2$#53-)3%4)6#,1%&)(7,--() *@3=7)0;)A#0;$((,0%3-)$9A$#,$%=$) *89"#02$#"$4) *B0")3)/$/5$#)0;)CDEF)0#)FGH!) *:%4$#("3%4,%&)0;)'06)"0) • *@3=7)0;),%4>("#.)=0%"3="() $<$=12$-.)>($)(0=,3-)/$4,3) !?IK) IAA0#">%,1$() K'#$3"() *+>/5$#)'3()("#0%&)#$A>"310%) *+,&'-.)=0/A$112$),%4>("#.) 3%4),%4>("#.)A3#"%$#(',A() *F0/A$1"0#()6,"')/0#$) *J0#$)20->%"$$#)0AA0#">%,1$() $9A$#,$%=$L=0%%$=10%() *B$"60#7,%&)0AA0#">%,1$() *8=0%0/,=)=-,/3"$)
    • 9. Key Messages I am passionate about I am authentic all things fashion, and accessible entertainment and popular culture I am informed, I am a confident current and relevant communicator I have experience in the field of marketing and promotions
    • 10. Strategies: Why Me? • Created a “buzz” surrounding high profile events such as • For the past few TIFF and LG Fashion years I have worked as a brand Week using tactics ambassador for a both online and marketing and offline promotions company • I know how to get people’s attention and create a conversation
    • 11. Strategies: What am I going to do? • Build my social network • Stay informed and aware of new social media • Network and create applications that are useful connections within the to PR practitioners lifestyle/entertainment PR industry in order to build • Leverage relationships credible reputation with classmates and teachers to learn more • Regularly engage in social about my desired PR field media applications to enhance my brand and add • Utilize opportunities value to the world from Humber PR to further my communication skills and confidence
    • 12. Channels • To help me achieve my goals and objectives I will utilize various social media tools/applications: • Twitter • Personal Blog • LinkedIn • RSS feeds
    • 13. Tactics: How will I do this? • Twitter: follow industry professionals in desired field and tweet • Volunteer for any events that about relevant topics and can aid in my learning and interests further me professionally • Using RSS feed regularly consume information about • Ensure resume is continually the industry updated, reflecting new skills and experiences • Comment on blogs of PR professionals that interest me • Purchase student memberships to IABC and CPRS and attend networking events
    • 14. Critical Path • Actively follow and try to engage more industry professionals on Twitter- • Get feedback from professional about my Ongoing presence online- January 2010 • Update LinkedIn profile and resume- December 2009 • Have established relationships with PR professionals and reach goal • Continue to update my of obtaining internship in blog and link all social media applications back to my field of interest- April my blog (streamline brand)- 2010 Ongoing

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