Social Student Ambassadors #hewebROC

Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology ashadm@rit.edu - @ashleyhenn

Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR Bloggers on Steroids.

Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion

The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents

Buy-In ashadm@rit.edu - @ashleyhenn
Administration
Colleagues
College Community
Students
Faculty/Staff
Alumni
Support Resources
via @kprentiss

Lesson One:
Proof is in the numbers.
Video – No. 1 trend in Higher Ed. If it’s free, it’s me.
My numbers.

The Students ashadm@rit.edu - @ashleyhenn Emily Okey (@RIT_Emily) Interviewing Diversity Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian

Lesson Two:
If they seem flakey, they’re going to flake.
Use your gut.
Embrace stereotypes.
Ask.
“ The more we understood what to expect out of each team member, the better the result…” -Jacob “ The mix of students played a huge part in the success of the project.” -Emily

Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production

Lesson Three:
You can’t do this job.
You will need an Emily.
You can miss deadlines.
When in doubt, start shooting.
“ The more we planned before hand the faster the process went, especially in editing.” - Emily

Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com

Lesson Four:
Allow for the learning curve.
Not everyone is tech savvy.
Provide training.
Share best practices.
“ We started in September shooting anything around campus… It became clear that we should have instead focused on individual episodes with more of a story.” - Emily “ Social media platforms are easy to handle and maintain, like twitter which prior to this job I never got into, but I became hooked” - Jacob

The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch

Lesson Five:
It only gets better.
Technology moves.
Make building blocks to learn from.
Repurpose your content.
“ The finished product is an always improving act.” - Jacob “ I’m really proud of all of the work we did and how we continued and keep continuing to improve” - Christina

The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average

What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours More promotion New ambassador site

Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next

Thank you. ashadm@rit.edu - @ashleyhenn

http://20somethingblog.com	223
http://www.eduniverse.org	46
http://eduniverse.org	29
http://paper.li	19
http://50.57.172.15	8
url_unknown	5
http://www.slideshare.net	1
http://com.eduniverse	1

Social Student Ambassadors #hewebROC

by Ashley Hennigan on Jun 28, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

8 Embeds 332

Statistics

Social Student Ambassadors #hewebROC — Presentation Transcript