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Social Student Ambassadors #hewebROC

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In the fall of 2010, five RIT students began a project that would connect them with their future peers. With the support of Undergraduate Admissions these students launched a campaign that put them at …

In the fall of 2010, five RIT students began a project that would connect them with their future peers. With the support of Undergraduate Admissions these students launched a campaign that put them at the forefront of RIT prospective student communications. By leveraging mobile devices and social media technologies that include Twitter, YouTube and Facebook the students captured real-time updates from campus, maintained blogs, and published a weekly webisode for an online series named “RIT Behind the Scenes.”

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  • Intro.
  • Here to see - a project I managed this year.
  • Topics to cover in the next 45 mins. Three keys to making a project like this come together. Support, rock stars, to be organized.
  • History - started blogs in 2004. Em & Casey wanted to add more video. Took that to next level.
  • First, need support and then lobby for resources. Vassar peeps will understand - Others dream big.
  • Show examples from other institutions. Use free platforms. I will share my numbers.
  • Started Sept, Learning-Nov (travel), Trailer launch Dec. 1st ep. mid Jan with ED accepts. 10 eps Jan-May
  • Transcript

    • 1. Ashley Hennigan Assistant Director of Admissions Rochester Institute of Technology ashadm@rit.edu - @ashleyhenn
    • 2. Managing a Team of Social Media Ambassadors: Lessons Learned. One year later. OR Bloggers on Steroids.
    • 3. Agenda ashadm@rit.edu - @ashleyhenn The Project Buy-In The Students Timeline Technology The Numbers What’s Next Discussion
    • 4. The Project ashadm@rit.edu - @ashleyhenn Admissions Blog YouTube Twitter Facebook Foursquare Bloggers on steroids http://www.youtube.com/5RITstudents
    • 5. Buy-In ashadm@rit.edu - @ashleyhenn
      • Administration
      • Colleagues
      • College Community
        • Students
        • Faculty/Staff
        • Alumni
      • Support Resources
      via @kprentiss
    • 6. Lesson One:
      • Proof is in the numbers.
        • Video – No. 1 trend in Higher Ed. If it’s free, it’s me.
        • My numbers.
    • 7. The Students ashadm@rit.edu - @ashleyhenn Emily Okey (@RIT_Emily) Interviewing Diversity Ambassador Training Tech Training Jacob Nashville, TN Sophomore Packaging Science Phi Kappa Psi Photo House E-Board Christina Washington, DC Freshman Graphic Design Gamer Goofball Megan Colorado Springs, CO Sophomore Mechanical Engineer Girl Power Snowboarder Sabrina Chatham, NY Sophomore/Junior Changes major daily Photographer Lobbyist Kevin Port Washington, NY Freshman Physics Linux user Thespian
    • 8. Lesson Two:
      • If they seem flakey, they’re going to flake.
        • Use your gut.
        • Embrace stereotypes.
        • Ask.
      “ The more we understood what to expect out of each team member, the better the result…” -Jacob “ The mix of students played a huge part in the success of the project.” -Emily
    • 9. Timeline ashadm@rit.edu - @ashleyhenn Learning Curve The Funnel Office Hours Staff Meetings Production
    • 10. Lesson Three:
      • You can’t do this job.
        • You will need an Emily.
        • You can miss deadlines.
        • When in doubt, start shooting.
      “ The more we planned before hand the faster the process went, especially in editing.” - Emily
    • 11. Technology ashadm@rit.edu - @ashleyhenn Access Social Media Blog Website Hardware Software 20somethingblog.com
    • 12. Lesson Four:
      • Allow for the learning curve.
        • Not everyone is tech savvy.
        • Provide training.
        • Share best practices.
      “ We started in September shooting anything around campus… It became clear that we should have instead focused on individual episodes with more of a story.” - Emily “ Social media platforms are easy to handle and maintain, like twitter which prior to this job I never got into, but I became hooked” - Jacob
    • 13. The Launch ashadm@rit.edu - @ashleyhenn Marketing Pilot 10 episodes Q&A’s Re-launch
    • 14. Lesson Five:
      • It only gets better.
        • Technology moves.
        • Make building blocks to learn from.
        • Repurpose your content.
      “ The finished product is an always improving act.” - Jacob “ I’m really proud of all of the work we did and how we continued and keep continuing to improve” - Christina
    • 15. The Numbers ashadm@rit.edu - @ashleyhenn Series views: 11,420+ Average Episode: 1,000 views RIT Students: 49 subscribers RIT Admissions: 42 subscribers 2011 FB page: 2,445 Monthly active users (May) Blog reads: 76,935 total (74 posts), 1040 ave. Twitter followers: 644 total, 92 average
    • 16. What’s Next ashadm@rit.edu - @ashleyhenn New team members (Film & Journalism) Switch to Final Cut X New themes & tours More promotion New ambassador site
    • 17. Discuss. YouTube vs. Vimeo Vlog > Blog The Numbers iMovie vs. Final Cut The Students Facebook unicorns twitter Timeline Buy-In What’s Next
    • 18. Thank you. ashadm@rit.edu - @ashleyhenn