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Managing Student-Generated Content: ConfabEDU 2013
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Managing Student-Generated Content: ConfabEDU 2013

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What happens when a staff person decides to mentor and empower students to become social media ambassadors? Social media projects at colleges and universities are most successful when staff and students share roles and responsibilities. This session will cover the importance of why it’s critical to train your student staff to be leaders, not simply to complete assignments. Ask yourself: If you left tomorrow, could they step into your role?

In this talk a staff mentor and two students will walk through the value of student-generated content, presenting tools and best practices for content generation, curation, and project management.

Learn how to foster a student team that works hard, pushes the envelope, and loves their job.

Navigate the fine line between freedom to play and meeting your goals.

Explore pitfalls, best practices, and the unexpected oddities of working with students who eat/sleep/breathe social media.

Published in Education , Technology , Business
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  • 1. MANAGING student-generated CONTENT
  • 2. Hello. @ashley_budd Social Media Strategist Cornell University Alumni Affairs & Development
  • 3. Hello. @ashleyhenn Assistant Director Rochester Institute of Technology Undergraduate Admissions
  • 4. 2003
  • 5. 2007
  • 6. In 2003 social media =
  • 7. In 2003 social media = BOYS
  • 8. So. Many. Boys.
  • 9. In 2004 Facebook = BOYS
  • 10. In 2004 Facebook = BOYS
  • 11. $1-TRILLION in student debt - and the worst job market in years. 12th Rank of United States in college degrees held by 25-to 34-year olds. Down from No. 1. Increase in the number of new students enrolled in for-profit colleges. 236%
  • 12. breaking the RULES
  • 13. asking for forgiveness instead of permission
  • 14. Freedom power responsibility
  • 15. 2007 2008 2009 2010 Blogs Twitter and Facebook pages First “class of” Facebook group 5 RIT Students project launch
  • 16. Admissions offices are at their best when they are finding BEST-FIT STUDENTS for the university.
  • 17. ashley’s army
  • 18. @RIT_Tanner Communications Web Design & Dev Public Relations Student Leadership @RIT_Erin Journalism Digital Business Creative Writing Higher Education
  • 19. Advisor Undergraduate Admissions Captain Content Lead Graphics & Photography Captain Innovation Lead Blog Storyteller Lead Lead Lead Video Editor Video Storyteller Special Projects & Events Storytellers Storytellers Blog Video
  • 20. Freedom power responsibility
  • 21. #hireme
  • 22. Thank you!