What happens when a staff person decides to mentor and empower students to become social media ambassadors? Social media projects at colleges and universities are most successful when staff and students share roles and responsibilities. This session will cover the importance of why it’s critical to train your student staff to be leaders, not simply to complete assignments. Ask yourself: If you left tomorrow, could they step into your role?
In this talk a staff mentor and two students will walk through the value of student-generated content, presenting tools and best practices for content generation, curation, and project management.
Learn how to foster a student team that works hard, pushes the envelope, and loves their job.
Navigate the fine line between freedom to play and meeting your goals.
Explore pitfalls, best practices, and the unexpected oddities of working with students who eat/sleep/breathe social media.