MANAGING

student-generated
CONTENT
Hello.
@ashley_budd
Social Media Strategist
Cornell University
Alumni Affairs &
Development
Hello.
@ashleyhenn
Assistant Director
Rochester Institute of
Technology
Undergraduate Admissions
2003
2007
In 2003 social media =
In 2003 social media = BOYS
So. Many. Boys.
In 2004 Facebook = BOYS
In 2004 Facebook = BOYS
$1-TRILLION
in student debt - and the worst job market in years.

12th

Rank of United States in
college degrees held by 2...
breaking the

RULES
asking for
forgiveness
instead of
permission
Freedom
power

responsibility
2007
2008
2009
2010

Blogs
Twitter and Facebook pages
First “class of” Facebook group
5 RIT Students project launch
Admissions offices
are at their best
when they are finding
BEST-FIT STUDENTS
for the university.
ashley’s army
@RIT_Tanner
Communications
Web Design & Dev
Public Relations
Student Leadership

@RIT_Erin
Journalism
Digital Business
Cre...
Advisor
Undergraduate Admissions

Captain
Content

Lead
Graphics &
Photography

Captain
Innovation

Lead
Blog Storyteller
...
Freedom
power

responsibility
#hireme
Thank you!
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
Managing Student-Generated Content: ConfabEDU 2013
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Managing Student-Generated Content: ConfabEDU 2013

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http://confabevents.com/events/higher-ed-2013/program/managing-student-generated-content

What happens when a staff person decides to mentor and empower students to become social media ambassadors? Social media projects at colleges and universities are most successful when staff and students share roles and responsibilities. This session will cover the importance of why it’s critical to train your student staff to be leaders, not simply to complete assignments. Ask yourself: If you left tomorrow, could they step into your role?

In this talk a staff mentor and two students will walk through the value of student-generated content, presenting tools and best practices for content generation, curation, and project management.

Learn how to foster a student team that works hard, pushes the envelope, and loves their job.

Navigate the fine line between freedom to play and meeting your goals.

Explore pitfalls, best practices, and the unexpected oddities of working with students who eat/sleep/breathe social media.

Published in: Education, Technology, Business
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Managing Student-Generated Content: ConfabEDU 2013

  1. 1. MANAGING student-generated CONTENT
  2. 2. Hello. @ashley_budd Social Media Strategist Cornell University Alumni Affairs & Development
  3. 3. Hello. @ashleyhenn Assistant Director Rochester Institute of Technology Undergraduate Admissions
  4. 4. 2003
  5. 5. 2007
  6. 6. In 2003 social media =
  7. 7. In 2003 social media = BOYS
  8. 8. So. Many. Boys.
  9. 9. In 2004 Facebook = BOYS
  10. 10. In 2004 Facebook = BOYS
  11. 11. $1-TRILLION in student debt - and the worst job market in years. 12th Rank of United States in college degrees held by 25-to 34-year olds. Down from No. 1. Increase in the number of new students enrolled in for-profit colleges. 236%
  12. 12. breaking the RULES
  13. 13. asking for forgiveness instead of permission
  14. 14. Freedom power responsibility
  15. 15. 2007 2008 2009 2010 Blogs Twitter and Facebook pages First “class of” Facebook group 5 RIT Students project launch
  16. 16. Admissions offices are at their best when they are finding BEST-FIT STUDENTS for the university.
  17. 17. ashley’s army
  18. 18. @RIT_Tanner Communications Web Design & Dev Public Relations Student Leadership @RIT_Erin Journalism Digital Business Creative Writing Higher Education
  19. 19. Advisor Undergraduate Admissions Captain Content Lead Graphics & Photography Captain Innovation Lead Blog Storyteller Lead Lead Lead Video Editor Video Storyteller Special Projects & Events Storytellers Storytellers Blog Video
  20. 20. Freedom power responsibility
  21. 21. #hireme
  22. 22. Thank you!
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