16. Identify a host.
Bonus: Add a backchannel moderator
Invite guests who can serve as experts or bring
unique perspectives. Strive for influencers.
Create an outline with intro and outro script. Share
this with your guests.
Embed the video on your site with ID capture.
Who To Hangout With
19. Create a G+ event.
Create a short link.
Send an engaging email.
Write an article.
Ask your guest to announce their participation.
Bonus: Create a video trailer.
Marketing Hangouts
20. Start awareness campaign 2-3 weeks out.
Schedule sharing on social during peak times.
Start engaging audience 3-5 days out.
Advertise to join during the live broadcast.
Marketing Timeline
Resource: Klout, Best Times to Share, https://klout.com/#/schedule
22. Log-in to your institution’s G+ account at
plus.google.com/hangouts.
Click “Start a Hangout On Air” to create a Hangout
live or schedule one for the future.
Choose a name and add a description about your
event. To set a future start date, select “Later.”
Set the time for your future Hangout and what
specific circles will have access. Leave the audience
on its default of Public to ensure anyone can attend.
Setting up a Hangout On Air
24. Allow 30 minutes for setup.
Allow 15 minutes for guest setup.
Connect everyone before going On Air.
Set a backchannel.
Q&A app, Twitter, Chat embed (ChatRoll)
Use Hangout apps.
Launching a Hangout
26. Video camera (Canon XA20)
Video converter box (ADVC-110)
USB Microphone or XLR
Lighting kit
Professional Setup
Resource: https://www.youtube.com/watch?v=L_RuUznVf7E