New Media Research Trends in 2012 Brittany Black & Ashley Hebler S
Research QuestionsS RQ1: Do new media researchers favor certain title or keyword terms over others? And, if so, which ones?S RQ2: Have specific new media topics been covered more frequently than others in the published journals during the past six months? If so, which ones?
Literature ReviewS ‘94-’99: 3.9% of articles published in the five journals analyzed focused on Internet based research. Tomasello (2001)S ’96-’00: Necessary to use existing communication concepts and theories to explain and predict the rapid changes relating to the Internet and that if a new medium emerges. Kim and Weaver (2001)S ’90-’06: Most frequently used words in new media research are (in order, starting with most frequent) “internet,” “computers,” “digital,” “web/www,” and “online” (Tomasello, et al., 2010).
MethodS Content Analysis S Bibliometric analysisS New Media & Society JournalS February 2012 to August 2012 S No July or April S 65 total articles
DiscussionS “There is a tendency for researchers to favor generally descriptive keywords...suggests a desire by these authors to attract the attention of the broadest audience possible in order to enhance the principle of survival.” -Tomasello et al. (2010)S Computer does not seem to be favored by researchers anymore, and has now been replaced with terms such as multimedia, new media/ communication.S Broad range of topics
LimitationsS Lack of data S More time is needed to find trends in dataS Duplicate Words S May have skewed results.
Future ResearchS Future studies should take the keywords that emerged from this study and track their use in future research articles to analyze adoption rates by applying the diffusion of innovations s- curve.S Evaluating multiple journals to add more complexity to the study.
ConclusionS There are common terms still being used as well as new terms appearing in research Then Now • Computer • Multimedia • Virtual • YouTube
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