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Ashley	
  Hall	
  
Deputy	
  Head,	
  Innova0on	
  Design	
  Engineering	
  	
  
Royal	
  College	
  of	
  Art	
  
Head	
 ...
James Dyson
Ridley Scott
Ross Lovegrove
How	
  to	
  Invent                                                                                                       ...
Backgrounds	
                                  Norway


                   Canada
                                        ...
关   	
     挪

关   	
  


               3D



腊
Educational Model
IDE1	
  PROGRAMME	
  (                             )	
  

   GUERILLA!                                         STRANDED!
 ...
GoGlobal	
                                                    	
  
•  Postgraduate	
  interna0onal	
  cross	
  cultural	
 ...
GoGlobal	
  




2005 	
   	
     	
  China 	
   	
          	
  Product	
  Urbanisa5on	
  
2006 -­‐7	
      	
  Thailand ...
60 students, 10 days, 26 prototypes
30 IDE & 30 KNUST students in collaborative interdisciplinary design teams




 GoGlob...
60                      , 10         , 26
           30 IDE           30 KNUST




GoGlobal      : Woven   , Ananse   ,F  ...
Cultural	
  transfer	
  in	
  product	
  design	
  
Cultural transfer too strong:
Products not culturally ‘accessible’
to ...
运 	
  
                :




              运 :




    :
        RCA
适
Iʼll Take 9	
  

Design and manufacture a production run of 9
           products in 4 weeks.!


                    Iʻll ...
50,000,000 ipods (sales to Nov 07) stacked together at 97.65cc = 2.5k x 0.5kmx 0.1km!
  07 11                 50,000,000 i...
Superform	
  
Space Hotel
IDE1 2009 Space Hotel /
EXP	
  
                                                  Design, science and research methods combined
                  ...
Greg Epps - Robofold
Greg Epps - Robofold
Rombout Frieling – Flupper
David	
  Graham	
  –	
  Move-­‐it	
  
IDE Research
New cluster focussed on Chinese design, culture and branding +
PhD’s looking at cultural transfer between Chi...
IDE
      PhD
Mode: Mark Sanders
Apple: Duncan Kerr
DIY Kyoto: Richard Woods, Jon Sawdon Smith
Omlet: Johannes Paul, Simon Nicholls,!
William Windham, James Tuthill!
Dip for Edra
Dip for Edra at the Milan Salone
Smarter for Arrmet
Bone for Artifort
Ques5ons	
  	
  	
  	
     	
  
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
How To Invent - Beijing
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How To Invent - Beijing

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Lecture given at Tsinghua University in Beijing, China to the faculty of the Academy of Art & Design April 2010

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Transcript of "How To Invent - Beijing"

  1. 1. Ashley  Hall   Deputy  Head,  Innova0on  Design  Engineering     Royal  College  of  Art   Head  of  Experimental  Design   ashley.hall@rca.ac.uk     www.designcreate.info        www.rca.ac.uk   Partner  –  Diplomat  Design       ashley@diplomatdesign.com   www.diplomatdesign.com   Urban  Architecture  Innova0on  Design   Research  group   hGp://urbanaid.wikispaces.com/  
  2. 2. James Dyson
  3. 3. Ridley Scott
  4. 4. Ross Lovegrove
  5. 5. How  to  Invent     a  course  for  innovators  &  their  innova0ons   Diplomat  design    &     Diplomat   Ashley  Hall  –  Department  of  Innova5on  Design  Engineering,  Royal  College  of  Art,  London  
  6. 6. Backgrounds   Norway Canada Countries   Denmark China Graphic Design United States UK Holland Product Design Industrial Design Mechanical Engineering Portugal France Design Aerospace Italy Germany Design & Technology Electrical Engineering Iran Japan Spain Austria 3D Design Engineering Materials Science Serbia Pakistan Product Design Engineering Greece Turkey India Korea Aeronautics & Astronautics Poland Thailand Hungary Singapore Mexico Sociology Computer Science Business Fine Art Diverse Economics Architecture Accounting Australia Argentina Physics New Zealand
  7. 7. 关   挪 关   3D 腊
  8. 8. Educational Model
  9. 9. IDE1  PROGRAMME  ( )   GUERILLA! STRANDED! DE! DFM! EXP! SUPERFORM! LONDON! CHOICE! GIZMO! IʼLL TAKE [CARBON] 9! COMMERCIAL! GOGLOBAL! EXTREME DESIGN! SUSTAINABILITY! PLUS: CHS + WEDNESDAY PM LECTURES! IDE2  PROGRAMME     GROUP PROJECT ! GROUP PROJECT ! SOLO ! ! SOLO ! PLUS: WEDNESDAY PM LECTURES !
  10. 10. GoGlobal     •  Postgraduate  interna0onal  cross  cultural  collabora0ons   between  industry  and  academia   •    •  Explore  themes  of  integra0on  of  product  innova0on  with   produc0on,  policy,  social  and  economic  factors •  Selec0on  of  developed  and  developing  countries  allowing  a   compara0ve  assessment  of  results   •  达  
  11. 11. GoGlobal   2005       China      Product  Urbanisa5on   2006 -­‐7    Thailand    Massclusivity   2007    China        Post  consumerism   2008      Japan        Future  of  Food   2009-­‐11  Africa        Design  Enterprise  
  12. 12. 60 students, 10 days, 26 prototypes 30 IDE & 30 KNUST students in collaborative interdisciplinary design teams GoGlobal Ghana products: Woven shoe, Ananse Vase, Flower Vase, Paawopaa collectable toy, Adinkra game, Calabash speaker and Water filter
  13. 13. 60 , 10 , 26 30 IDE 30 KNUST GoGlobal : Woven , Ananse ,F , Paawopaa , Adinkra game,
  14. 14. Cultural  transfer  in  product  design   Cultural transfer too strong: Products not culturally ‘accessible’ to an export market Cultural transfer too weak: Generic products Lack of regional identity Solution: Balance generated by interaction between Ghanain and RCA students to moderate cultural design features
  15. 15. 运   : 运 : : RCA 适
  16. 16. Iʼll Take 9   Design and manufacture a production run of 9 products in 4 weeks.! Iʻll Take 9 4 9
  17. 17. 50,000,000 ipods (sales to Nov 07) stacked together at 97.65cc = 2.5k x 0.5kmx 0.1km! 07 11 50,000,000 ipod 97.65cc = 2.5k x 0.5kmx 0.1km!
  18. 18. Superform  
  19. 19. Space Hotel
  20. 20. IDE1 2009 Space Hotel /
  21. 21. EXP   Design, science and research methods combined 运 Foundation level investigation of new innovations for future commercialisation Output: Advanced design centres, incubators, Projects must have a view to commercial exploitation Startups & research 启 &
  22. 22. Greg Epps - Robofold
  23. 23. Greg Epps - Robofold
  24. 24. Rombout Frieling – Flupper
  25. 25. David  Graham  –  Move-­‐it  
  26. 26. IDE Research New cluster focussed on Chinese design, culture and branding + PhD’s looking at cultural transfer between Chinese tradition and consumer products
  27. 27. IDE PhD
  28. 28. Mode: Mark Sanders
  29. 29. Apple: Duncan Kerr
  30. 30. DIY Kyoto: Richard Woods, Jon Sawdon Smith
  31. 31. Omlet: Johannes Paul, Simon Nicholls,! William Windham, James Tuthill!
  32. 32. Dip for Edra
  33. 33. Dip for Edra at the Milan Salone
  34. 34. Smarter for Arrmet
  35. 35. Bone for Artifort
  36. 36. Ques5ons          
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