Ashley Hall 
Senior Tutor ‐ Innova/on Design Engineering RCA 
Head of Experimental Design and Director of Research 
ashley...
GoGlobal: 
How can contemporary design collabora/on and  
e‐commerce models grow the crea/ve industries  
          in dev...
GoGlobal Programme aims
                             

•  Postgraduate internaFonal cross cultural 
   collaboraFons betwe...
GoGlobal 



2005    
           China          Product UrbanisaFon 
2006 7  
    ‐      Thailand       Massclusivity 
200...
Teaching models
                            

•  China 2005:         FicFonal corporaFon 
•  Thailand 2006:      Collabora...
Marketplace Casino 
•  More: is the product offering more funcFonality or 
   more quality than the compeFFon ? 

•  Be[er:...
GoGlobal Ghana aims
                             
•  Findings of other GoGlobal projects (Thailand 2006) 
   indicated  th...
GoGlobal Ghana Partnership Structure 

                                                                                   ...
60 students, 10 days, 26 prototypes
 30 IDE & 30 KNUST students in collaborative interdisciplinary design teams




GoGlob...
GoGlobal Ghana Project Phases
                             
 Phase 1
 Interdisciplinary collaborative creative design stud...
Conclusions & Future 
•  Design collabora/on + e‐commerce has poten/al to grow 
   crea/ve industries in developing countr...
QuesFons 
The authors wish to acknowledge and thank the participating and supporting organisations for their enthusiastic ...
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
Go Global Paper IASDR Korea
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Go Global Paper IASDR Korea

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GoGlobal paper presentation at IASDR Seoul Korea 2009

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Go Global Paper IASDR Korea

  1. 1. Ashley Hall  Senior Tutor ‐ Innova/on Design Engineering RCA  Head of Experimental Design and Director of Research  ashley.hall@rca.ac.uk   www.designcreate.info    www.rca.ac.uk  Partner ‐ Diplomat design    ashley@diplomatdesign.com  www.diplomatdesign.com 
  2. 2. GoGlobal:  How can contemporary design collabora/on and   e‐commerce models grow the crea/ve industries   in developing countries?  Professor Tom Barker – Faculty of Design, Architecture & Building, University of Technology, Sydney  Ashley Hall – Department of InnovaFon Design Engineering, Royal College of Art, London 
  3. 3. GoGlobal Programme aims   •  Postgraduate internaFonal cross cultural  collaboraFons between industry and academia  •  Explore themes of integraFon of product innovaFon  with producFon, policy, social and economic factors  •  SelecFon of developed and developing countries  allowing a comparaFve assessment of results  
  4. 4. GoGlobal  2005       China      Product UrbanisaFon  2006 7   ‐ Thailand    Massclusivity  2007    China       Post consumerism  2008     Japan       Future of Food  2009‐11  Africa       Design Enterprise 
  5. 5. Teaching models   •  China 2005:      FicFonal corporaFon  •  Thailand 2006:    CollaboraFve structure & concept swapping  •  China 2007:     Socio cultural meta‐themes   •  Japan 2008:    Cross cultural masterclass  •  Ghana 2009:   CraW‐themed cross cultural masterclass    
  6. 6. Marketplace Casino  •  More: is the product offering more funcFonality or  more quality than the compeFFon ?  •  Be[er: is the product be[er than the compeFFon?  •  Cheaper: is the product cheaper than the  compeFFon ?  •  Wow!: is the product very emoFonally desirable to  the consumer? 
  7. 7. GoGlobal Ghana aims   •  Findings of other GoGlobal projects (Thailand 2006)  indicated  the model could be more ambiFous –  design can bridge the policy to implementaFon gap  •  Linking design (implementaFon) to Policy (UNDP‐  United NaFons Development Programme)  •  Roll out a successful design enterprise programme to  other African countries  •  Sustainable wealth creaFon for developing economies  
  8. 8. GoGlobal Ghana Partnership Structure  Education Royal College Of Art  University of Technology   London School  Kwame Nkruma University of   & Research London, UK  Sydney, Australia  Of Economics UK  Science & Technology Ghana  Production Network of over 1,000 craWsmen in Ghana  Charity supplying recondiFoned tools to Ghana  E-commerce Online presence, logisFcs, global distribuFon, secure payments 
  9. 9. 60 students, 10 days, 26 prototypes 30 IDE & 30 KNUST students in collaborative interdisciplinary design teams GoGlobal Ghana products: Woven shoe, Ananse Vase, Flower Vase, Paawopaa collectable toy, Adinkra game, Calabash speaker and Water filter
  10. 10. GoGlobal Ghana Project Phases   Phase 1 Interdisciplinary collaborative creative design studio Output- Prototypes Progress – Completed May 2009 Phase 2 Establish the e-commerce, supply & distribution process Progress – Structure agreed, implementation required Phase 3 Establish Hub Location Progress – GoGlobal research Centre at KNUST agreed, Currently developing structure & funding routes
  11. 11. Conclusions & Future  •  Design collabora/on + e‐commerce has poten/al to grow  crea/ve industries in developing countries  •  Innova/ve as it combines interdisciplinary design  collabora/on and e‐commerce in a developing country  •  Later research ques/on may be how to evolve the model into  a sustainable commercial marketplace  •  Post phase 3 ‐ dissemina/on and transferrability to other  African countries 
  12. 12. QuesFons  The authors wish to acknowledge and thank the participating and supporting organisations for their enthusiastic support in GoGlobal Africa. All our academic participants at KNUST. Bridget Kyerematen-Darko, executive director of Aid to Artisans, and Professor Glenn Lewis for their wisdom and knowledge of Ghana and design, as well as the participating artisans. ShopAfrica53 / BSL for e-commerce aspects. Our long-term GoGlobal codeveloper: Garrick Jones (LSE). Advice and hosting of events: Edna Dos Santos and her colleagues at UNCTAD; the British Council in the UK and Accra, Ghana. Founding co-partners for GoGlobal research: RMIT University Melbourne, Australia. Background research information: Department of Trade and Industry, Accra, Ghana. Project funding: Engineering and Physical Science Research Council (EPSRC), UK. Project equipment: Tools for Self Reliance. Special independent researchers and tutors: Genna Wilkinson, Sally Haworth, Elisa Hudson, Nanice El Gammel.
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