Tweed Chain Stitch Braid Gold Lion Buttons Interlocking C’s Contrast Pumps Jackets Camellias Quilting 5 PARIS “ Maybe what I’ve done would have killed her, but without me, she would be dead.” -Karl Lagerfeld
Question (big money + apathy) = (art world relationships + big parties) = cool friends snob appeal safe use of history (safe use of history) + (snob appeal) + (cool friends) = ? BRAND HERITAGE + ASPIRATIONAL VALUE + OPINION LEADERS Luxury’s model for success in the last decade must evolve for success in the future.
Is a one-way conversation enough for a luxury market that expects personalized service?
protecting the niche -OR- fake it ‘til you make it
French Luxury, Digital Future Loving someone is fine, but they have to love you back or it doesn’t work. -Lagerfeld via Twitter Balancing Individualism with Isolation (Thanks, Mr. Lagerfeld. I couldn’t have said it better myself!) protecting the niche -OR- fake it ‘til you make it