Live int-website-in-focus-webinar

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Live int-website-in-focus-webinar

  1. 1. Live & Interactive Your Website in Focus - Does your website meet your nonprofit’s objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud #liveInt
  2. 2. ABOUT ME • • • • • • • • #liveInt Born in Pakistan. Played keyboards in a band. Moved to Toronto in 1996. Studied Computer Science, Philosophy & Mathematics at U of T. Worked for CHUM Television as a web developer for almost 3 years. Moved to the US to work for a start up as the head interactive designer. Started working for Blackbaud in 2006 and lead the interactive team. Moved to the marketing team in 2010 to work on the company rebrand and website!
  3. 3. how do you feel about me? #liveInt 4
  4. 4. KHI
  5. 5. 12,000 km YUL KHI
  6. 6. 12,000 km 550 km YYZ YUL
  7. 7. YYZ
  8. 8. MSP YYZ CHS GLOBAL TEAM 450+ WEBSITES INTERACTIVE + BRANDING
  9. 9. I LOVE NONPROFITS. I AM ALSO CRAZY ABOUT GOOD DESIGN, TECHNOLOGY & THE ART OF POWERFUL COMMUNICATION. I WANT TO HELP NONPROFITS BY HELPING THEM ACHIEVE THEIR FULL POTENTIAL THROUGH GOOD BRANDING, TECHNOLOGY & ONLINE CHANNELS. WHAT MAKES ME WAKE UP EVERY MORNING? THE PURSUIT OF EXCELLENCE & THE PROMISE OF ACHIEVEMENT.
  10. 10. do you feel differently about me? #liveInt 11
  11. 11. FOUNDATIONS OF SUCCESSFUL WEBSITES UNDERLYING STRATEGIES FOR NONPROFITS: SHARE INFORMATION MORE EFFECTIVELY COMMUNICATE IN A PERSONALIZED MANNER SUPPORT ORGANIZATIONAL GOALS BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS #liveInt 12
  12. 12. SOME INTERESTING FACTS It takes only a 20th of a second (50 milliseconds) for people to make decisions after viewing a website. SOURCE: BBC #liveInt 13
  13. 13. SOME INTERESTING FACTS 69% of North American marketers say dynamic, personalized content is important for their website. Only 5% say it’s of low importance. SOURCE: Marketing Charts #liveInt 13
  14. 14. SOME INTERESTING FACTS Only 55% of companies are currently conducting any online user experience testing. SOURCE: eConsultancy #liveInt 13
  15. 15. SOME INTERESTING FACTS 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. SOURCE: Keynote #liveInt 13
  16. 16. WEBSITE DESIGN & EXPERIENCE DESIGN PHILOSOPHY EVERY PIXEL HAS A PURPOSE DESIGN MUST BE AUDIENCE CENTRIC LESS IS ALWAYS MORE MAINTAIN OR IMPROVE THE BRAND IDENTITY THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS FOCUS ON MOVING THE AUDIENCE THINK OUTSIDE THE BOX CONTENT IS KING PUT YOUR CMS TO GOOD USE! #liveInt 14
  17. 17. IT’S THE ERA OF SIMPLICITY & USABILITY aaah! ed A bling more No ites! t webs ou #liveInt 16
  18. 18. GO MOBILE OR GO HOME! More people are browsing your website using a mobile device than ever before... ARE YOU READY FOR THEM? FACT: MOBILE WEB USAGE WILL TRUMP DESKTOP WEB USAGE IN 2014 source: tag.microsoft.com #liveInt 17
  19. 19. YOUR SUPPORTERS ARE SOCIAL... HOW ABOUT YOU? / / / / / are you listening? are you sharing? are you partnering? sincere asks for shares appropriate technology #liveInt 18
  20. 20. CREATE VISUAL + SHARABLE CONTENT! 50% your brain is involved in visuals 0:01s Time it takes to evaluate a visual scene People remember 80% of what they see (20% of what they read) sources: Human Anatomy & Physiology 7th Edition, The SAGE Handbook of Political Communication, Syntactic Theory of Visual Communication. #liveInt 19
  21. 21. HOW ABOUT PIZZA WITH YOUR USERS? #liveInt 20
  22. 22. EMOTIONS LEAD TO ACTIONS / / / / / blog regularly use powerful titles ~ be brave! use one engaging image (ideally) featured quotes calls to action should be short, simple and feel urgent #liveInt 21
  23. 23. (PLEASE) TELL ME WHAT YOU HAVE ACCOMPLISHED... WHY SHOULD I SUPPORT YOU? 5,459 PEOPLE SERVED 99,299 GALLONS DELIVERED 1.2M PETITIONS FILED 76,229 LIVES SAVED (AND COUNTING) #liveInt 22
  24. 24. AND FINALLY... What would you like for me to do next? #liveInt 23
  25. 25. your turn! #liveInt 25
  26. 26. Many apologies! We couldn’t get to everyone... but...
  27. 27. WE HAVE A WINNER! The Philadelphia Protestant Home YOU HAVE WON A FREE 30 MINUTE 1:1 WEB STRATEGY CONSULTATION
  28. 28. Thank You! Live & Interactive Your Website in Focus - Does your website meet your objectives? Raheel Gauba // Brand Leader & Creative Director, Blackbaud Let’s continue the conversation on twitter #liveInt My twitter handle: @raheelgauba More slides here: slideshare.net/raheelgauba

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