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Consultant session faf 8-28

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  • TITLE SLIDE.
  • Purpose is to build confidence by showing who we work with.
  • Today we are going to look in more detail at how Friends Asking Friends can help you by Empowering participants, Reaching more people while Managing the event efficiently. EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements.REACH more people with built in social media and mobile fundraising tools:Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. MANAGE events more efficiently with an all-in-one turnkey solution:Manage your event more efficiently with Blackbaud Friends Asking Friendsthat enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform.
  • EMPOWER your participants to be more successful: Blackbaud Friends Asking Friends empowers your event participants to become successful online fundraisers by giving individuals simple to use tools that allow them to reach out to their networks and raise funds for your organization. Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; update friends, family, and colleagues on popular social media sites like Facebook®, Twitter® and YouTube®; process donations instantaneously; and thank donors with individual acknowledgements.
  • Quickly talk about participant/team capt. HQ- Create personal fundraising page (image/video, story/appeal)- Set fundraising goal- Import address book from Gmail, etc- Send Messages (email, facebook, twitter)- Track progress
  • REACH more people with built in social media and mobile fundraising tools:Expand your reach by allowing event participants to take their event fundraising on the road with mobile-ready donation pages. Blackbaud Friends Asking Friends automatically redirects mobile devices to the corresponding mobile pages to make it easy to donate anywhere. Additionally help your participants get social with Blackbaud Friends Asking Friends, the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages.
  • Purpose is to highlight the power of tapping into peoples online networks via Facebook and TwitterLeveraging social networks is a great way to gain more exposure and dollars for your events, and Sphere has the tools built in.Social Media tools are easy to activate for any event and Lets your supporters spread the word through social networks with just a few clicks! People generally have social media contacts from many different areas of their lives. The participant may not feel comfortable sending each of those contacts an email, but will easily inform them via social media therefore expanding the Reach of your event. Through Friends Asking Friends: Use of integrated social media tools increased individuals fundraising by as much as 40% compared to those who did not use social media tools Twitter users set fundraising goals 3X higher than others and raised nearly 10 times more online Facebook, twitter and YouTube users sent an average of 170 emails compared to only 10 emails by those who did not use social media toolsTwitter and Facebook updates/posts convert roughly 0.25 percent of impressions into donations Average gift from Facebook and Twitter: $40Social media is the 4th most effective form of fundraising (behind in person, email, phone)More Stats on Social Media: Average Facebook user has 130 friends Average Twitter account has 70 followers 500 billion: number of minutes spent on facebook per month. Up from 150 billion last year. 24hours: amount of video uploaded to YouTube every minute. That’s more than double last year’s volume. 2 billion: number of YouTube videos viewed per day. Twice as much as last year. 27 million: average number of tweets sent per day. Eight times as much as last year. More than 50% of the world’s population is under 30 and have never experienced life without the Internet.
  • FAF websites will automatically, detect mobile browsers and display personal fundraising pages, donation forms and confirmations in a format that is easily managed on a mobile device. Blackbaud working with partners to develop mobile apps for droid and iPhone (Zuri, Charity Dynamics, etc). 40% of mobile subscribers go online on their mobile phones, about 75 million Americans 55% of mobile Internet users are online via their mobile phones at least once a day and 43% are access the mobile Internet “several times a day
  • MANAGE events more efficiently with an all-in-one turnkey solution:Manage your event more efficiently with Blackbaud Friends Asking Friendsthat enables you to oversee online and offline activities, including an event fundraising website, mobile versions of personal fundraising pages, donation forms and confirmations, participant management tools, donation processing, and extensive reporting (should we mention Volunteers in here?). Plus, Friends Asking Friends helps you gain insight into your web traffic and strengthen your marketing efforts by supporting Google Analytics® web tracking software, and Google AdWords® advertisement platform.
  • Event management = Managing participants, teams, donors, sponsors, run reports, etc.CRM = full view of supporter/participant/donor recordCultivation = Able to analyze, segment, and use the data for targeted communication/cultivation programs.
  • CRM = full view of supporter/participant/donor record
  • NEW Features (Development officer, event manager) Optimized UI Surface key activities for participants and donors (utility nav, login/out, call to action buttons, donate now). Greater likelihood of conversion in the form of increased participation register for event make a donation leave a comment log-in to HQ to send messages
  • More above the foldIncreased conversion ratesMore social media sharing capabilities
  • Transcript

    • 1. FRIENDS ASKING FRIENDS Peer to Peer Fundraising at its best!8/29/2012 Footer 1
    • 2. IT’S PEER TO PEER FUNDRAISING Not just physical runs, walks or rides …8/29/2012 Footer 2
    • 3. 8/29/2012 Footer 3
    • 4. MARKETPLACE SIZE PROJECTIONS – 2008 TO 2014 $119.7M $120.0 $18.2 $16.6 $100.0 $15.0 $18.9 $13.4 $17.3 $80.0 $15.6 $11.8 $57.1M $14.0 $10.3 $37.8 $12.3 $34.5 $60.0 $8.7 $10.7 $31.2 $27.9 $9.0 $24.6 $40.0 $21.3 $18.0 $40.9 $44.8 $20.0 $33.1 $37.0 $25.3 $29.2 $21.4 $0.0 2008 2009 2010 2011 2012 2013 2014 Run Walk Ride 30 All Other Events / IFEs Canada UK/Intl8/29/2012 5
    • 5. THERE’S STRENGTH IN NUMBERS Fundraising events Individual fundraisers: # of Donations:8/29/2012 6
    • 6. 8/29/2012 Footer 7
    • 7. FRIENDS ASKING FRIENDS HELP’S YOU … EMPOWER … participants to become successful online fundraisers. REACH … a broader network of people with built in social media and mobile tools. MANAGE … events more effectively with built In event Management tools. We’ll will help you raise more money and run more efficiently.8/29/2012 8
    • 8. Our proven online format makes it easy for supporters to create team and personal pages; send out custom email solicitations; process donations instantaneously; and thank donors with individual acknowledgements. Blackbaud Friends Asking Friends EMPOWER E V E N T PA R T I C I PA N T S T O BECOME SUCCESSFUL ONLINE FUNDRAISERS.8/29/2012 9
    • 9. 8/29/2012 10
    • 10. EVENT FUNDRAISING WEBSITE Promote your event online Encourage participation Provide simple registration Foster competition Highlight sponsors8/29/2012 11
    • 11. PERSONAL FUNDRAISING HEADQUARTERS (HQ) Participant registers Build personal page Sends messages Tracks progress Reaches goal8/29/2012 12
    • 12. PERSONAL FUNDRAISING PAGE Donor reads personal appeal from friend or family member Wants to support her friend and help them reach their fundraising goal Makes secure online gift and is recognized on website8/29/2012 13
    • 13. Blackbaud Friends Asking Friends is the only online solution that allows participants to update friends, family, and colleagues on Facebook® and Twitter® from their fundraising headquarters; and visually tell their stories by uploading videos from YouTube® to their fundraising pages. Blackbaud Friends Asking Friends REACH A B R O A D E R N E T W O R K W I T H B U I LT I N C O M M U N I C AT I O N , S O C I A L A N D M O B I L E T O O L S .8/29/2012 14
    • 14. PERSONAL E-MAIL SOLICITATION Friends Asking Friends allows your participants easily communicate with their friends, family and co-workers with integrated email communication tools. - Average participant sends 28 Emails - FAF emails are opened over 90% of the time - FAF emails have a 55% + click through rate - 1 in 4 (25%) FAF emails result in a donation - Average online gift size: $608/29/2012 15
    • 15. SOCIAL MEDIA TOOLKIT Friends Asking Friends allows your participants to reach more people and share compelling messages on the most popular social networks available. - Social media is the 4th most effective form of fundraising (behind in person, email, phone) - Integrated social media tools increased fundraising by as much as 40% - Facebook, Twitter and YouTube users sent an average of 170 messages - Average gift from Facebook and Twitter: $408/29/2012 16
    • 16. FUNDRAISE WITH FRIENDS MOBILE 8/29/2012 17
    • 17. EVENT LIST 8/29/2012 18
    • 18. COMMUNICATION CENTRE 8/29/2012 19
    • 19. MOBILE READY GIVING Take your events on the road with mobile ready event, personal, team, and individual donation pages. Email Donation Form Confirmation8/29/2012 20
    • 20. Reporting capabilities provide development staff the ability to oversee online and offline activities to understand participant behavior and create fundraising plans based on the level of engagement. Access to corporate team and individual data increases your return on fundraising initiatives. Blackbaud Friends Asking Friends MANAGE PA R T I C I PA N T S M O R E E F F E C T I V E LY W I T H B U I LT I N E V E N T M A N A G E M E N T T O O L S .8/29/2012 21
    • 21. EVENT MANAGEMENT8/29/2012 22
    • 22. REPORTING & MANAGEMENT8/29/2012 23
    • 23. OFFERINGS Blackbaud Friends Asking Friends8/29/2012 Footer 24
    • 24. NEW OFFERINGS Starter Essentials Pro full-featured peer-to-peer fundraising solution event administration, management, & reporting over 25 free on-demand training sessions Optimized design template with powerful customization design tools Social Sign On & Social Sharing Mobile App for Participants Enhanced Design Services event strategy consulting 8/29/2012 Footer 25
    • 25. PRICING8/29/2012 Footer 26
    • 26. FAF PRICING OVERVIEW: METHODOLOGY Estimated ROI for Friends Asking Friends implementation is $10 raised for each $1 spent Solution and pricing methodology is designed to promote usage and creativity as there are no limits to the number of events or administrative users No upfront or ongoing software fees Pricing includes all future upgrades, support, system hosting, transaction fees and credit card processing fees8/29/2012 27
    • 27. ONE TIME COST • Starter - $2,250 * One time up front services fee No software fees • Essentials - $3,750 * Subscription fees = % of transaction on each donation/registration made through Sphere FAF • Professional - $6,750 * Transaction fees start at 5% * There is an additional cost of $2,700 to implement the RE Connector8/29/2012 28
    • 28. FRIENDS ASKING FRIENDS TAKE AWAY MOBILE SOCIAL SIMPLE8/29/2012 29
    • 29. STEPS TO BLACKBAUD REFERRAL PARTNERSHIP • Blackbaud is looking for collaborative Partners, to register:  First, We begin the process by directing partners to the online referral agreement  Second, We ask that the partner review and approve the agreement  Third, The partner is now open to submit client requests by using this online form • Once a lead is submitted:  Blackbaud will assign the regionally appropriate sales executive to help evaluate  The Blackbaud sales executive will work collaboratively  In the manner requested by the referral partner  Goal being to provide relevant informational and investment documentation • The benefits of Referral Partnership:  Upon sales completion and payment has been received in full  Blackbaud will remit a check to the partner for 10% of the software value purchased8/29/2012 30
    • 30. ADDITIONAL VALUE FOR REFERRAL PARTNERS • Added benefits for Blackbaud approved referral partners: • Resources:  Access to Sales Representatives  Access to Training, Support, and Marketing Materials  New to the program! Access to Sandbox accounts by request  Discounted rates for BBCON and other Blackbaud events • Selective Service Offerings:  Blackbaud is open to working jointly with partners to deliver the best mix of services  What is in the best interest of the customer?  Services beyond what Blackbaud can offer  Services preferred by the customer  Examples: Project Management, Design, Data Services8/29/2012 31
    • 31. EVALUATION QUESTIONS - FRIENDS ASKING FRIENDS • To properly position an investment quote, your sales executive will need to know:  What are the principal needs of the organization? How many events / types of events does the organization run How much money is raised through those events? What portion of your fundraising is driven through these events? Are you planning to grow this portion? Describe the staff you have allocated to event fundraising (headcount, skills)  Who is involved in the decision and what is the decision making process? • Modular options will be sent in summary format for you to assist in evaluation. • If additional information is needed, your sales executive can outline the gaps.8/29/2012 32
    • 32. SALES EVALUATION QUESTIONS FOR FAF • Timelines and milestones?  FAF Starter can be live in 1 week to 10 days  FAF Essentials can be live in 3 weeks Process is built on a 1 : Many implementation model  Blackbaud consultant works with a small group of organizations  Event and web site will be set up at completion of process  If customer wants Essentials package, handed off to design consultation8/29/2012 33
    • 33. CONTACTS FOR REFERRAL PARTNERSHIP AND SALES • For questions on setting up partnership and program details: Alex Espinoza: Partner Manager Alex.Espinoza@blackbaud.com 858-795-8931 • For questions regarding your regional sales executive: Craig White, Manager of Sales, Blackbaud Canada Craig.White@blackbaud.com 800-443-9441 x3278 • For questions regarding product positioning and marketing for this product: Andy Welkley, Product Marketing Manager for FAF / Sphere Andrew.welkley@blackbaud.com8/29/2012 34
    • 34. PROMO VIDEO8/29/2012 Footer 36
    • 35. WHITE PAPERS • Understanding the Value of Team Captains • Making Participants and Donors Successful with Mobile Solutions • Peer-to-Peer Event Fundraising Consumer Survey • Power Event Fundraising with Social Media • Raising More Money Online with Independent Fundraising Events8/29/2012 Footer 37
    • 36. ENHANCED FEATURES • Added utility navigation to make it simpler to find information about the nonprofit organization • Made participant login simpler and easier to find • When logged-in, included welcome message, links to participant HQ and logout • Added event fundraising progress bar to increase visitor emotional connection and conversion • Made 3 primary actions stand out to increase conversion • Included social sharing powered by ShareThis to increase social media sharing and interaction • Built in functional footer to clean up visual appearance and add more useful information8/29/2012 Footer 39
    • 37. OPTIMIZED PERSONAL/TEAM FUNDRAISING PAGE • Improved layout/structure to bring more above the fold • Focus attention on primary call to action – making a donation • Supporting main call to action with key statistics to influence visitors decision • Improved fundraising progress bar • Social sharing powered by ShareThis • Facebook comments included to drive interaction and return visits8/29/2012 Footer 40
    • 38. PRIMARY CALL TO ACTION Call to Action8/29/2012 Footer 41
    • 39. SUPPORTING STATISTICS Statistics8/29/2012 Footer 42
    • 40. 8/29/2012 47