 Brief History
 Pre Merger
 Merger Period
 Post Merger
 Competition
 Updates
 Localization
 Recommendations
 Prin...
 Founded by Stanford
classmates Bill Hewitt and
Dave Packard in 1938
 Invented first product in their
garage, which was ...
 Family
 Education
 Prior job Experience
 Hewlett Packard
Compaq
◦ Market share 1998:
13.7% with a growth of
17.6%
Hewlett Packard
◦ Market share 1998: 5.8
% with a growth of 34.4
...
 Chief Executive Officer:
◦ Lewis Platt
 Term:
◦ November 1, 1992— July 18, 1999
+ Guided HP to mid 90’s Growth
- Then s...
 Product
 Place
 Promotion
 Price
 Pathway towards
 Fiorina’s Observations
of the Market
 Waiting On a Phone
Call
 An Informal Request
 Board Meetings
...
The Announcement
 Reactions
 Rough Details
 Complications
 A Terrible Phone Call
 A Proxy War
STOCK PRICES 2001
NET REVENUE 2001
NET REVENUE 2002
NET REVENUE 2001
 Complications
 A War of Words
 Vindication… Almost
 A Trip to Court
 “Credibility of Management”
INTEGRATION
PRODUCT
LINE
HP BRAND COMPAQ
BRAND
HPQ BRAND
IA-32 Servers NetServer Prolient HP Prolient
Blade Servers HP Bla...
Pre
 Compaq
◦ Market share:
13.7%
 Hewlett Packard
◦ Market share:
5.8%
Post
 Market share:
◦ 30.8%
◦ Increase
19.5%
“C...
 Definition
 HP course
◦ Purpose
◦ Short-Term outcome
◦ Long-Term outcome
“Success can breed
arrogance, and arrogance
ca...
 Chief Executive Officer :
◦ Carly Fiorina
 Term:
◦ July 19, 1999-February 9, 2005
+ Spearheaded the largest merger
in t...
 interim CEO:
◦ Robert Wayman
 Term:
◦ February 10-March 28, 2005
+ CFO
HP IBM Dell
2007 Annual
Sales ($ mil.) 104,286.00 98,786.00 61,133.00
Market Cap. 118,057.40 159,038.70 41,447.20
“A brand...
 Headquarters:
◦ Armonk, NY
 CEO:
◦ Samuel J. Palmisano
 NYSE: 
◦ IBM
 Synonymous Attributes
 Headquarters:
◦ Round Rock, TX
 CEO:
◦ Michael S. Dell
 NASDAQ: 
◦ DELL
 Synonymous Attributes
“Most businesses begin with a great creative
idea or concept for the business, but
successful businesses don't end there.”
 Headquarters:
◦ Palo Alto, CA
 CEO:
◦ Mark V. Hurd
 NYSE: 
◦ HPQ
 Synonymous Attributes
 Book
 McCain Campaign
 Future of the PC
 Future Plans
“The past is history. Decisions can not
be made in the past. Fo...
1. “Small Opportunities Are Often the Beginning of Great
Enterprises”
2. “You Must Believe In Your Company If You Expect A...
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
Hewlett Packard: The Merger Project
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Hewlett Packard: The Merger Project

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  • Father was a federal court judge
    She dropped out of law school to pursue other things than law
    Very well educated
    BA in medieval history and philosophy from Stanford
    Master’s in marketing from University of Maryland
    Spent nearly 20 years with AT&T and Lucent before HP
    Became president of Lucent’s Global Service Provider Business
  • Father was a federal court judge
    She dropped out of law school to pursue other things than law
    Very well educated
    BA in medieval history and philosophy from Stanford
    Master’s in marketing from University of Maryland
    Spent nearly 20 years with AT&T and Lucent before HP
    Became president of Lucent’s Global Service Provider Business
  • Hewlett Packard: The Merger Project

    1. 1.  Brief History  Pre Merger  Merger Period  Post Merger  Competition  Updates  Localization  Recommendations  Principals
    2. 2.  Founded by Stanford classmates Bill Hewitt and Dave Packard in 1938  Invented first product in their garage, which was an audio oscillator. ◦ Electronic Test Instrument used by sound engineers ◦ Used in the movie Fantasia  Built the HP company on the principles of teamwork and treating co-workers with great respect “Small Opportunities Are Often the Beginning of Great Enterprises”
    3. 3.  Family  Education  Prior job Experience  Hewlett Packard
    4. 4. Compaq ◦ Market share 1998: 13.7% with a growth of 17.6% Hewlett Packard ◦ Market share 1998: 5.8 % with a growth of 34.4 % “You Must Believe In Your Company If You Expect Anyone Else To.”
    5. 5.  Chief Executive Officer: ◦ Lewis Platt  Term: ◦ November 1, 1992— July 18, 1999 + Guided HP to mid 90’s Growth - Then sells to foreign countries began plummeting
    6. 6.  Product  Place  Promotion  Price
    7. 7.  Pathway towards  Fiorina’s Observations of the Market  Waiting On a Phone Call  An Informal Request  Board Meetings  Public Perception “Plans are nothing; Planning is everything”
    8. 8. The Announcement  Reactions  Rough Details  Complications  A Terrible Phone Call  A Proxy War
    9. 9. STOCK PRICES 2001
    10. 10. NET REVENUE 2001
    11. 11. NET REVENUE 2002
    12. 12. NET REVENUE 2001
    13. 13.  Complications  A War of Words  Vindication… Almost  A Trip to Court  “Credibility of Management”
    14. 14. INTEGRATION PRODUCT LINE HP BRAND COMPAQ BRAND HPQ BRAND IA-32 Servers NetServer Prolient HP Prolient Blade Servers HP Blade Prolient BL Both UNIX OS HP-UX Tru64 HP-UX Storage Arcitechture FSAM ENSA ENSA Storage Software HP Openview SANworks HP Openview Business PC’s HP Vectra Compaq EVO HP EVO Business Notebooks Omnibook Compaq EVO HP EVO Consumer Notebooks HP Pavillion Compaq Persario Both Hand-Helds HP Jornada Compaq iPaq HP iPaq
    15. 15. Pre  Compaq ◦ Market share: 13.7%  Hewlett Packard ◦ Market share: 5.8% Post  Market share: ◦ 30.8% ◦ Increase 19.5% “Competition exists from both inside and outside of the industry.”
    16. 16.  Definition  HP course ◦ Purpose ◦ Short-Term outcome ◦ Long-Term outcome “Success can breed arrogance, and arrogance can breed failure.”
    17. 17.  Chief Executive Officer : ◦ Carly Fiorina  Term: ◦ July 19, 1999-February 9, 2005 + Spearheaded the largest merger in technologies history - Gained a negative public perception because of her proxy war with Hewlett & Packard.
    18. 18.  interim CEO: ◦ Robert Wayman  Term: ◦ February 10-March 28, 2005 + CFO
    19. 19. HP IBM Dell 2007 Annual Sales ($ mil.) 104,286.00 98,786.00 61,133.00 Market Cap. 118,057.40 159,038.70 41,447.20 “A brand's position defines its closest competitors; change the position and change the competitive landscape.”
    20. 20.  Headquarters: ◦ Armonk, NY  CEO: ◦ Samuel J. Palmisano  NYSE:  ◦ IBM  Synonymous Attributes
    21. 21.  Headquarters: ◦ Round Rock, TX  CEO: ◦ Michael S. Dell  NASDAQ:  ◦ DELL  Synonymous Attributes
    22. 22. “Most businesses begin with a great creative idea or concept for the business, but successful businesses don't end there.”
    23. 23.  Headquarters: ◦ Palo Alto, CA  CEO: ◦ Mark V. Hurd  NYSE:  ◦ HPQ  Synonymous Attributes
    24. 24.  Book  McCain Campaign  Future of the PC  Future Plans “The past is history. Decisions can not be made in the past. Focus on the present and the future, revisiting the past only to illuminate the present and future.”
    25. 25. 1. “Small Opportunities Are Often the Beginning of Great Enterprises” 2. “You Must Believe In Your Company If You Expect Anyone Else To.” 3. “Plans are nothing; Planning is everything” 4. “A brand's position defines its closest competitors; change the position and change the competitive landscape.” 5. “Competition exists from both inside and outside of the industry.” 6. “Success can breed arrogance, and arrogance can breed failure.” 7. “The past is history. Decisions can not be made in the past. Focus on the present and the future, revisiting the past only to illuminate the present and future.” 8. Most businesses begin with a great creative idea or concept for the business, but successful businesses don't end there.
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