Bradley ashley  brand_idenity_project
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Transcript

  • 1. Brand Name Musicians 1
  • 2. Musicians 1• Musicians 1 is a shorter name for Musicians One Stop Shop• I’ve learned that having a catchy name tends to bring more business• Great customer service brings them back
  • 3. Musicians 1• Musicians 1 is short and simple, but not limited to one aspect of music• Imaginations could really run wild on the meaning of the one for the people who do not know about the business.• The name is protectable according to the USPTO.gov and falls under the suggestive category
  • 4. Logo• the logo is black and white to fit the musician’s norm; white background with black notes.• Black illustrates the luxury( of music of music within the company)• Whites illustrates the Purity ( of music within the company)
  • 5. musicians 1 Logo• Musicians 1 with a shield around the name and music notes is an effective logo because the shield was chosen to show protection, security and loyalty
  • 6. Logo• the Logo would be considered an emblem• the logo reflects my unique brand because its a more serious logo, not too simple or complex
  • 7. Main Competitor• Sony Entertainment has the brand recognition and marketing savvy to create new product categories and revitalize mature ones.• The style of Sony’s logo has changes several times but the message stayed the same.• The name has expanded products and it’s brands• No matter how the logo looks, the name Sony says it all.
  • 8. Similar Logo• UPS(United Parcel Service) has a similar logo to the one i have in mind for Musicians 1.• Its simple; a shield with UPS in the inside to represent the company
  • 9. Logo sketchMusicians 1
  • 10. Corporate Culture• Vision/Objectives• Our vision/objective at Musicians 1 is to create, build and enhance great musicians so they can make it into the mainstream music industry with lots of success• We also are trying to enhance our business to be a mainstream music company
  • 11. Values and Beliefs• Our values at Musicians 1 are honesty, dedication and communication• We believe that dream are real and that they do come true
  • 12. Corporate Culture• We will carry out our vision by teaching and strengthening our clients• We will carry out our values and beliefs by encouragement via communication and taken appropriate actions• We will also carry out our values and beliefs by being dedicated to clients needs/wants, being totally honest with clients about everything, keeping our word and the clients informed
  • 13. Mission Statement• Our Mission is to ensure clients that they will receive adequate music education and music experience to succeed in the mainstream music industry• The mission statement will be hung in a frame in the entrance of the business so everyone that walks in can see it, also on flyers and brochures• The mission statement is for the employees to keep in mind why they are with the company and to assure clients that they will receive adequate quality education, experience, and products from the company
  • 14. Mission Statement• The mission incorporates passion, direction, and focus• It’s concise and unique• It also tells the company story in less than thirty seconds
  • 15. Mission Statement• Our mission statement is different from Sony’s but similar• Sony is more focused on producing new products, improving technology• Our focus is new and improved talent to the mainstream music industry via adequate education and experience
  • 16. Tagline• Let Musicians 1 be your music one stop shop
  • 17. Tagline• The tagline is effective because it’s describing the company, not in detail but the basic• The tagline speaks directly to the clients with musical interest• it does reinforce the brand message• The tagline distinguishes my company from competitors because the is unique• The tagline does command action• the Tagline is short, simple, and easy to say