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Flipbook for FILM 260 at Queen's University

Flipbook for FILM 260 at Queen's University

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Social Style Presentation Transcript

  • 1. Flipbook by Ashley LaramiePhoto: Stephen Drake (Flickr)
  • 2. FASHIONo"en  comes  across  as  INACCESSIBLEPhoto:  miss.liber/ne  (Flickr)  
  • 3. traditionally, luxury brands havethemselves from consumersPhoto:    Ashley  Laramie  (Creator)  
  • 4. is changing this relationshipPhoto: Ashley Laramie (Creator)
  • 5. “In a world where what you wear andwho you wear are projections of yourvalues, more and more people areusing social media for wardrobe advice,inspiration, and to find the latest trends.Brands have taken notice and arecompeting fiercely for your business”Photo: Zoetnet (Flickr); quote: “Social Media is Making Over the Fashion Industry” infographic, Mashable
  • 6. AT THE HEART OF FASHION IS THE DESIRETO SHARE ONE’S SENSE OF STYLEPhoto: TeppoTK (Flickr)
  • 7. Photo: Ashley Laramie (Creator)
  • 8. THE APP “POSE”ENABLES SOCIALSHOPPING,GIVING THE USERTHE POWER TOCURATE THECONTENT OF THEIRACCOUNT ANDCONNECT WITHTHEIR FRIENDS.Photo: Pink Sherbet Photography (Flickr)
  • 9. FACEBOOK and TWITTERare bridging therelationshipbetweenconsumer anddesigner,enabling a directmode ofcommunicationPhoto: Ravi Sarma (Flickr)
  • 10. ENCOURAGE CONSUMERS TO ENGAGEWITH LUXURY BRANDS#HASHTAG BUZZWORDSPhoto: Roberto Verzo (Flickr), graphic: Ashley Laramie (creator)
  • 11. MARC JACOBS CEOROBERT DUFFYRECENTLY RESPONDEDTO AN OVERWHELMINGREQUEST FOR PLUS SIZEDOPTIONS VIA TWITTERPhoto:  andronicusmax  (Flickr)  
  • 12. “Im a big guy 64" 210 lbs. Not easyfor me to find clothes. Of course I canhave them made. I know howeveryone feels. I try to diet but....”You’re right. We gotta do larger sizes.Im with you. As soon as I get back toNY. Im on it! It will take me about ayear. But stay with us.I dont like the phrase Plus Sizes. Anysuggestions?Graphic: Ashley Laramie (Creator)Tweets via Huffington Post Style:“Marc Jacobs Plus-Size LineDebated By Robert Duffy On Twitter(UPDATE)”
  • 13. BOTH PARTIES BENEFIT:consumers dictate what they’d like tosee in upcoming collectionsdesigners work around these requests toplease the customer while maintainingtheir brand aesthetic.Photo: b.frahm (Flickr)
  • 14. BRINGS THE RUNWAY TO THE REAL WORLDPhoto: Ashley Laramie (Creator)
  • 15. FASHIONISTAS WORLDWIDE CAN LIVESTREAMRUNWAY SHOWS ON YOUTUBE FROM THECOMFORT OF THEIR HOMESPhoto:  fervent-­‐adepte-­‐de-­‐la-­‐mode  (Flickr)  
  • 16. BURBERRY REVEALED THEIR SS12 COLLECTION ONINSTAGRAM AND TWITTERPhoto:  OiMax  (Flickr)  
  • 17. BADLGEYMISCHKA USEDPINTERESTTO LIVE-REVEAL THEIRCOLLECTION,GAINING40 000 NEWFOLLOWERSPhoto: Ashley Laramie (Creator)
  • 18. Photo: Christell Paris
  • 19. BY USING SOCIAL MEDIA, BRANDS CANFURTHER DEVELOP THEIR ‘SOCIAL SELF’,EXPANDING THE ‘BRAND EXPERIENCE’.Photo: Ashley Laramie (Creator)
  • 20. Photo:  Christopher  Macsurak  (Flickr)  
  • 21. FASHION BRANDS FURTHER INFILTRATE THEPHONES, COMPUTERS AND LIVES OF CONSUMERSPhoto: Mircea2011 (Flickr)
  • 22. Ahern,  O.  2013.  “Fashion’s  Love  Affair  with  Social  Media”.  Socialnomics,  March  18.  Retrieved  May  15,  2013  (hQp://www.socialnomics.net/2013/03/18/fashions-­‐love-­‐affair-­‐with-­‐social-­‐media/)  Bau/sta,  C.  2013.  “How  Social  Media  Is  Making  Over  the  Fashion  Industry”.  Mashable,  February  15.  Retrieved  May  15,  2013  (hQp://mashable.com/2013/02/15/fashion-­‐social-­‐media/)  Bourne,  L.    2010.    “Social  Media  is  Fashion’s  Newest  Muse.  Forbes,  September  7.  Retrieved  May  15,  2013  (hQp://www.forbes.com/2010/09/07/fashion-­‐social-­‐networking-­‐customer-­‐feedback-­‐forbes-­‐woman-­‐style-­‐designers.html)  Morphy,  E.  2012.  “Luxury  Brands  and  Social  Media:  A  Frenemies  Story.”  Forbes,  June  18.    Retrieved  May  15,  2013  (hQp://www.forbes.com/sites/erikamorphy/2012/06/18/luxury-­‐brands-­‐and-­‐social-­‐media-­‐a-­‐frenemies-­‐story/)  Unknown.  2010.  “Marc  Jacobs  Plus-­‐Size  Line  Debated  By  Robert  Duffy  On  TwiQer  (UPDATE).”  Huffington  Post  Style,  August  3.  Retrieved  May  15,  2013  (hQp://www.huffingtonpost.com/2010/08/03/marc-­‐jacobs-­‐plus-­‐size-­‐lin_n_669373.html)  SOURCES