• Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
2,293
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
77
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Sam Higginbottom Institute of Agriculture, Technology and Sciences allahabad TOP SOAP BRANDS IN INDIA
  • 2. ASHITA KISPOTTA BBA(HONS) 1st SEMSTER
  • 3.  Soap was introduced in India by the ‘Lever Brothers’ during the British reign in the country.  Soaps were imported from England and marketed in India.  The first local soap manufacturing unit was set up by Mr. Jamshedji Tata in Cochin, Kerala around the period 1918.  The soap market in India which was once only restricted to the urban regions has now covered practically the remotest corners of the country.  The Indian soap market is ruled by three major giants; Hindustan Unilever Limited, Godrej and Nirma. These three companies alone account for 88% of the total market share in India. H.U.L. with its brands like Lux and Lifebuoy has dominated the Indian lather industry since the last few decades. Nirma another top soap brand in India is one of the major competitors of HUL and holds a 15% market share in the Indian soap market.
  • 4.  The primary aim of the top soap brands in India today is to expand the number of rural consumers since the rural consumers consists of 70% of the total of the country .  The top soap brands in India are ranked according to usage and popularity since people belonging to different strata's of societies use different brands of soap.  The top soap companies are specially producing soaps under the discount segment meant exclusively for the rural areas targeting the absolute lower income consumers.
  • 5.  To determine the awareness level of the soap brands  To identify the perception of the consumers  To identify various factors affecting purchases  To determine effects of product ingredients on the consumer  To study consumer buying behaviours  To determine preference of the consumers.
  • 6. LUX DOVE PEARS DETTOL LIFEBUOY
  • 7.  Product type :Beauty  Soap Country :USA  Introduced :1924  Markets :Worldwide  Ambassador(s) :Lever Brothers (Unilever)  Website :lux.com  Lux is a global brand developed by Unilever. The range of products includes beauty soaps, shower gels, bath additives, hair shampoos and conditioners
  • 8.  Lux possesses a very strong network of market research. Door to door surveying and sampling is done annually in rural as well as urban areas selectively.  Lux has a very wide range of products to offer.  Lux possesses a very strong brand image in the market.  The focus of lux is going strong on beauty segment.  The brand has innovative sales promotions tactics that spread across different forms of media – print, electronic and social.  Unique selling point is its fragrance
  • 9. Product type :Personal care Soap country :United States. Ambassador(s) :Unilever Introduced :1955 Market :Worldwide Website :www.dove.us  Dove is a personal care brand owned by Unilever.  Products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care, and facial care products.  Dove proved successful by touting that it contained moisturizers.  The Dove beauty bar was first developed and introduced in the Netherlands in 1955 when Unilever purchased a Dutch soap factory.
  • 10.  Dove always aims to deliver products which tangibly improve the condition of skin or hair and give a pleasurable experience of care  Dove’s Social Mission is to help encourage girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential.  Dove is the largest premium brand in the Hindustan Unilever portfolio," says Rajaram Narayanan, vice president, hair care and Lakme, HUL.
  • 11. Product Type :Shower Soap Soap Country :England Introduced :1789 Market :Worldwide  Pears transparent soap is a brand of soap first produced and sold in 1789 by Andrew Pears at a factory just off Oxford Street in London, England.  It was the world's first mass-market transparent (actually translucent) soap.  According to Unilever records, Pears Soap was the world's first registered brand and is therefore the world's oldest continuously existing brand
  • 12.  A gentle soap with a refreshing smell which leaves your skin feeling fresh and soft.  People buy this because of its BRAND image , Ad's, marketing tactics  Pears Glycerine Soap is one of the largest leading brands in glycerine soaps in the market for a very long time.  pears has high Glycerine content which is great for long lasting and nourished skin. All together both glowing skin and nature friendly constituents can be obtained all at the same price.  Definitely worth the money. But Price is still on a higher side and for poor people this soap is still a luxury but all in all this is a great soap.
  • 13. PRODUCT TYPE :Personal use SOAP COUNTRY :India INTRODUCED :1933 MARKET :Worldwide Owner :Reckitt Benchiser  Dettol is the trade name for a line of hygiene products manufactured by Reckitt Benckiser. It has been in use since before the 1950s.  Dettol Bar Soap is a gentle soap with a fresh fragrance. It contains antibacterial agents that provide trusted Dettol protection.  It cleanses and protects your skin for a hygienic clean and a healthy refreshing feeling everyday. Contains skin moisturising agents
  • 14.  Dettol has become a household name in the hygiene category; its product line includes antiseptic liquid, soaps, liquid hand wash, hand sanitizer, body wash, shaving cream and medicated plasters.  Dettol captured the Indian market even before the 1950s, and till today, the brand has not lost its strength  In India, Dettol as a brand stands for ‘trusted protection’. Dettol’s products are of high quality and are affordable, which is why they have managed to enter majority of the households in India.
  • 15. Product type :Personal use Soap Country :England Owner :Unilever Introduced :1895 Market :Worldwide  Lifebuoy is a brand of soap containing phenol marketed by Unilever.  Lifebuoy was introduced by Lever Brothers in 1895 in England as the second oldest soap brand.  Lifebuoy has a strong social mission, promoted through its rural hygiene programme, Khushiyon Ki Doli, which propagates the practice of hand washing with soap to reduce diarrheal deaths.  Lifebuoy is available in bar soaps, liquid hand wash, hand sanitizer and talc.
  • 16.  Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. With this in mind, Lifebuoy aims to change the hand washing behaviour of 1 Billion people by 2015.  Lifebuoy looks to consistently innovate and provide accessible hygiene and health products to a wide variety of consumers.  The vision also commits the Lifebuoy brand team to visible action, inspiring projects that motivate consumers to improve their hygiene behaviour.  The Lifebuoy brand has, since 1894, supported people in their quest for better personal hygiene.  Lifebuoy has been a pioneer in this market and has constantly innovated to keep it in tune with changing market needs  Lifebuoy is India’s largest selling soap brand
  • 17. The under mentioned result has been revealed by the survey conducted by our group. This survey consist of ten questionnaire of consumers in INDIA as appended below :-
  • 18. 1. Sales of top soap brands in India ? 2. Where do people usually shop for purchasing soap ? 3. Rank any 4 best soap brands in your preference ? 4. What is the rate of usage of soap in different age groups ? 5. What is the rate of the factors influencing soaps purchase ? 6. Which type of soaps brand people prefer buying ? 7. How you rate the quality of soap brand ? 8. At what level brand name is important for you ? 9. How long does people use their current soap ? 10. How satisfy are people with their current soap brand ?
  • 19. 8.2 3.2 1.4 1.2 0.5 LUX DOVE PEARS DETTOL LIFEBUOY
  • 20. 8.23.2 1.4 1.2 Sales SUPER MALL RETAILER SHOP WHOLESALE SHOP OTHERS
  • 21. 16.00% 28.00% 44.00% 12.00% SOAP PREFERCE LUX DOVE DETTOL LIFEBUOY
  • 22. 24.00% 44.00% 20.00% 12.00% AGE > 20 20 - 25 25 - 30 30 - 35
  • 23. 8.00% 20.00% 24.00% 12.00% 8.00% 28.00% FACTORS INFLUENCING SOAP PURCHASE AVAILABILITY PACKAGING PRICE INGREDENTS BEAUTY CARE BRAND
  • 24. 12.00% 28.00% 16.00% 16.00% 4.00% 12.00% 12.00% Sales ANTISPECTIC BEAUTY CARE HERBAL MEDICATED SKIN CARE FLOWER EXTRACT FRUIT EXACT
  • 25. 52.00% 48.00% QUALITY SOMEWHAT IMPORTANT NOT IMPORTANT
  • 26. 12.00% 40.00% 44.00% 4.00% Sales EXTREMELY IMPORTANT IMPORTANT SOMEWHAT IMPORTANT NOT IMPORTANT
  • 27. 12.00% 40.00% 44.00% 4.00% USABILITY LUX DETTOL DOVE LIFEBUOY
  • 28. 12.00% 40.00% 44.00% 4.00% SATISFACTION LEVEL NEUTRAL SATISFIED HIGHLY SATISFY DISSATISFIED
  • 29. Conclusion Today soaps are being purchased on major 4 factors :  Brand Name Antiseptic quality Beauty care Price
  • 30. THANK YOU