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Goto Market Strategy <br />AshishToshniwal<br />CEO, Y Media Labs<br />
Y Media Labs ?<br /><ul><li>Mobile app design and development studio
Launched apps with > 1 M users
Multiple apps featured by Apple
Clients: Safeway, Budlight, startups etc. </li></li></ul><li>Key App Elements<br />App Title<br />Scruzzleword V/sScruzzle...
Social Media and Networks<br /><ul><li>Facebook and Twitter sharing
Sign ups and inviting friends using Facebook Connect
Leaderboard
iPhone OS Game Center for OS 4.0
Open Feint: 1,800 apps, 16M users, 3 out of top 15 apps on App store.   </li></li></ul><li>Visuals on iTunes<br />
Pricing Strategy<br />Paid OR Free?<br /><ul><li>Average listed price for an app is $2.70 (including free)
Each app store user spends $4.37 every month
74% of the apps listed in the app store are paid
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How to market the app on App store

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The presentation is on how to market your apps on the App store. Different viral ways have been discussed.

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  • Facebook and Twitter sharing is a no brainer. As soon as users share, there is a link of the iphone app on the Facebook page. Open Fient: As of January 2010, there are over 900 applications in the App Store that use OpenFeint, and there are over ten million users registered on the network
  • Hire a professional designer for at least the icon. They will charge for 4 hours of work.
  • If you want to be successful on App store, you have to get ranked. The app needs to be very well designed, just do one thing very well. Slick icons.Before launch gather emails. We did for our dating app iHookup, by doing some ads on Facebook, Google etc.
  • Choice is Admob because of the volume of traffic and CPC rate last year was pretty competitive.
  • Create a good marketing push in the first couple of weeks after launchReviews help This will help you with quite a number of downloads and get your app to the top 100 list of app as wellSubmit the app for Apple featured apps and awards
  • Transcript of "How to market the app on App store"

    1. 1. Goto Market Strategy <br />AshishToshniwal<br />CEO, Y Media Labs<br />
    2. 2. Y Media Labs ?<br /><ul><li>Mobile app design and development studio
    3. 3. Launched apps with > 1 M users
    4. 4. Multiple apps featured by Apple
    5. 5. Clients: Safeway, Budlight, startups etc. </li></li></ul><li>Key App Elements<br />App Title<br />Scruzzleword V/sScruzzleword a Revolutionary Word Puzzle<br />Keywords <br />Research on Google<br />Type in keywords in the App store<br />Size<br />Less than 20 MB for 3G downloads<br />
    6. 6. Social Media and Networks<br /><ul><li>Facebook and Twitter sharing
    7. 7. Sign ups and inviting friends using Facebook Connect
    8. 8. Leaderboard
    9. 9. iPhone OS Game Center for OS 4.0
    10. 10. Open Feint: 1,800 apps, 16M users, 3 out of top 15 apps on App store. </li></li></ul><li>Visuals on iTunes<br />
    11. 11. Pricing Strategy<br />Paid OR Free?<br /><ul><li>Average listed price for an app is $2.70 (including free)
    12. 12. Each app store user spends $4.37 every month
    13. 13. 74% of the apps listed in the app store are paid
    14. 14. Only 25% of downloaded apps are paid</li></ul>Promote your paid app through lite version or in-app purchase (inside a free app)<br />Source: Gigaom.com<br />
    15. 15. Ratings and Rankings<br />RATINGS<br />DOWNLOADS<br />RANKINGS<br />Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads.<br />Pre-release user sign ups and email blast to enhance downloads<br />
    16. 16. Ad Networks<br />Do not promote paid-only apps<br />Spend small amounts<br />Average CPC: 11-12 cents<br />Sources: Business Insider, MobiThinking<br />
    17. 17. Free App Marketing<br />Apple featured<br />Websites and Blogs<br />Create a a landing page for your website<br />Send the promo codes to people who can give you a fair review <br />Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch, VentureBeat, Mashable, Engadget, MacLife, MacWorld)<br />Write press releases and post it to press release sites . <br />Use Social Media<br />Create a YouTube video and put on your website, post to review sites etc.<br />Create a Twitter account and Facebook fan page<br />Personal touch<br />Collect the iTunes url of your app link and use it in your email signature and for blog commenting and forum posting.<br />
    18. 18. Frequent Updates<br />It shows up at the top in recent releases<br />Doodle Jump jumped from 20 downloads a day to 3.5M total downloads with fresh content<br />Red Laser became more popular with “real time barcode scanner”<br />
    19. 19. Case Study: Scruzzleword<br />Gaming Evolution<br />Digital Chumps<br />1 Up<br />GameZone<br /> The Game Reviews<br />M live<br />Game Hounds<br />
    20. 20. What are we working on ?<br />www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.<br />
    21. 21. Contact<br />@ymedialabs<br />@ashishtoshniwal<br />E-mail: ashish@ymedialabs.com<br />
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