How to market the app on App store

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The presentation is on how to market your apps on the App store. Different viral ways have been discussed.

The presentation is on how to market your apps on the App store. Different viral ways have been discussed.

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  • Facebook and Twitter sharing is a no brainer. As soon as users share, there is a link of the iphone app on the Facebook page. Open Fient: As of January 2010, there are over 900 applications in the App Store that use OpenFeint, and there are over ten million users registered on the network
  • Hire a professional designer for at least the icon. They will charge for 4 hours of work.
  • If you want to be successful on App store, you have to get ranked. The app needs to be very well designed, just do one thing very well. Slick icons.Before launch gather emails. We did for our dating app iHookup, by doing some ads on Facebook, Google etc.
  • Choice is Admob because of the volume of traffic and CPC rate last year was pretty competitive.
  • Create a good marketing push in the first couple of weeks after launchReviews help This will help you with quite a number of downloads and get your app to the top 100 list of app as wellSubmit the app for Apple featured apps and awards

Transcript

  • 1. Goto Market Strategy
    AshishToshniwal
    CEO, Y Media Labs
  • 2. Y Media Labs ?
    • Mobile app design and development studio
    • 3. Launched apps with > 1 M users
    • 4. Multiple apps featured by Apple
    • 5. Clients: Safeway, Budlight, startups etc.
  • Key App Elements
    App Title
    Scruzzleword V/sScruzzleword a Revolutionary Word Puzzle
    Keywords
    Research on Google
    Type in keywords in the App store
    Size
    Less than 20 MB for 3G downloads
  • 6. Social Media and Networks
    • Facebook and Twitter sharing
    • 7. Sign ups and inviting friends using Facebook Connect
    • 8. Leaderboard
    • 9. iPhone OS Game Center for OS 4.0
    • 10. Open Feint: 1,800 apps, 16M users, 3 out of top 15 apps on App store.
  • Visuals on iTunes
  • 11. Pricing Strategy
    Paid OR Free?
    • Average listed price for an app is $2.70 (including free)
    • 12. Each app store user spends $4.37 every month
    • 13. 74% of the apps listed in the app store are paid
    • 14. Only 25% of downloaded apps are paid
    Promote your paid app through lite version or in-app purchase (inside a free app)
    Source: Gigaom.com
  • 15. Ratings and Rankings
    RATINGS
    DOWNLOADS
    RANKINGS
    Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads.
    Pre-release user sign ups and email blast to enhance downloads
  • 16. Ad Networks
    Do not promote paid-only apps
    Spend small amounts
    Average CPC: 11-12 cents
    Sources: Business Insider, MobiThinking
  • 17. Free App Marketing
    Apple featured
    Websites and Blogs
    Create a a landing page for your website
    Send the promo codes to people who can give you a fair review
    Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch, VentureBeat, Mashable, Engadget, MacLife, MacWorld)
    Write press releases and post it to press release sites .
    Use Social Media
    Create a YouTube video and put on your website, post to review sites etc.
    Create a Twitter account and Facebook fan page
    Personal touch
    Collect the iTunes url of your app link and use it in your email signature and for blog commenting and forum posting.
  • 18. Frequent Updates
    It shows up at the top in recent releases
    Doodle Jump jumped from 20 downloads a day to 3.5M total downloads with fresh content
    Red Laser became more popular with “real time barcode scanner”
  • 19. Case Study: Scruzzleword
    Gaming Evolution
    Digital Chumps
    1 Up
    GameZone
    The Game Reviews
    M live
    Game Hounds
  • 20. What are we working on ?
    www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.
  • 21. Contact
    @ymedialabs
    @ashishtoshniwal
    E-mail: ashish@ymedialabs.com