Promote your paid app through lite version or in-app purchase (inside a free app) Source: Gigaom.com
Ratings and Rankings RATINGS DOWNLOADS RANKINGS Appearing in top 100 increases downloads by 2.3x. Top 25 can have order of magnitude difference in downloads. Pre-release user sign ups and email blast to enhance downloads
Ad Networks Do not promote paid-only apps Spend small amounts Average CPC: 11-12 cents Sources: Business Insider, MobiThinking
Free App Marketing Apple featured Websites and Blogs Create a a landing page for your website Send the promo codes to people who can give you a fair review Submit the app to blogs and websites (148apps, appvee, apptizr, Techcrunch, VentureBeat, Mashable, Engadget, MacLife, MacWorld) Write press releases and post it to press release sites . Use Social Media Create a YouTube video and put on your website, post to review sites etc. Create a Twitter account and Facebook fan page Personal touch Collect the iTunes url of your app link and use it in your email signature and for blog commenting and forum posting.
Frequent Updates It shows up at the top in recent releases Doodle Jump jumped from 20 downloads a day to 3.5M total downloads with fresh content Red Laser became more popular with “real time barcode scanner”
Case Study: Scruzzleword Gaming Evolution Digital Chumps 1 Up GameZone The Game Reviews M live Game Hounds
What are we working on ? www.locatemyphone.com: If you lose your iPhone, then you can immediately track it via web.