Market-Gate Consulting<br />Credentials, 2010<br />1<br />
Company Profile<br />MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and co...
MarketGate Vision<br />To be acknowledged as trusted partners of organizations in consistently meeting and exceeding their...
Our Services<br />Business Context <br /><ul><li>Business growth opportunities
Corporate and brand vision
Market Segmentation
Corporate branding & design</li></ul>Marketing Strategy Formulation<br />Marketing Execution Planning<br /><ul><li>Portfol...
Brand Architecture
Positioning
Brand Strategies
Marketing Inputs Calendar
Advertising Agency Management
Consumer Activation Programs
Media Agency Management
Consumer & Retail Tracking</li></ul>New Product Development<br />Developing Marketing Organization<br /><ul><li>Concept De...
Brand Strategy
Market Execution and Launch Plans
Structure
Skills
Processes</li></ul>4<br />
Our Offerings<br />Strategic Marketing Management<br />5<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />...
Our Offerings<br />Strategic Marketing Management<br />6<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />...
MarketWorks<br />What is MarketWorks?<br /><ul><li>It’s a Strategic Business and Brand management tool </li></ul>What does...
Our Offerings<br />Strategic Marketing Management<br />8<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />...
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Market Gate Consulting

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MarketGate Consulting Credentials

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Market Gate Consulting

  1. 1. Market-Gate Consulting<br />Credentials, 2010<br />1<br />
  2. 2. Company Profile<br />MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning.<br />The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades.<br />2<br />
  3. 3. MarketGate Vision<br />To be acknowledged as trusted partners of organizations in consistently meeting and exceeding their consumers’ needs, thereby enabling superior business performance and continuous enhancement of brand value.<br />3<br />
  4. 4. Our Services<br />Business Context <br /><ul><li>Business growth opportunities
  5. 5. Corporate and brand vision
  6. 6. Market Segmentation
  7. 7. Corporate branding & design</li></ul>Marketing Strategy Formulation<br />Marketing Execution Planning<br /><ul><li>Portfolio Strategy
  8. 8. Brand Architecture
  9. 9. Positioning
  10. 10. Brand Strategies
  11. 11. Marketing Inputs Calendar
  12. 12. Advertising Agency Management
  13. 13. Consumer Activation Programs
  14. 14. Media Agency Management
  15. 15. Consumer & Retail Tracking</li></ul>New Product Development<br />Developing Marketing Organization<br /><ul><li>Concept Development
  16. 16. Brand Strategy
  17. 17. Market Execution and Launch Plans
  18. 18. Structure
  19. 19. Skills
  20. 20. Processes</li></ul>4<br />
  21. 21. Our Offerings<br />Strategic Marketing Management<br />5<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  22. 22. Our Offerings<br />Strategic Marketing Management<br />6<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  23. 23. MarketWorks<br />What is MarketWorks?<br /><ul><li>It’s a Strategic Business and Brand management tool </li></ul>What does it do?<br /><ul><li>It helps answer some of these questions:</li></ul>What should be my Company and/or Brand Vision?<br />What potential new business opportunities can my firm look at? <br />What brand extension/expansion ideas should we address?<br />What market/consumer segments should we target?<br />Are there opportunities to redesign my Corporate/individual Brand look & identity?<br />What kind of Business & Marketing Strategies should we be adopting?<br />7<br />
  24. 24. Our Offerings<br />Strategic Marketing Management<br />8<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  25. 25. LifeSpace<br />What is LifeSpace?<br /><ul><li>Creation of Brand Idea or the Role the Brand will play in the Life of the Consumer/Customer</li></ul>What do we do?<br /><ul><li>Define a Brand Idea for the client (for current & new products)
  26. 26. Re-position exiting brands in the light of changing market dynamics or competitive moves</li></ul>9<br />
  27. 27. Our Offerings<br />Strategic Marketing Management<br />10<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  28. 28. MarketLive<br />What is MarketLive?<br /><ul><li>Brand Activation platform to bring alive the Brand Idea in the marketplace </li></ul>What do we do?<br /><ul><li>Generate activation ideas, develop activation platforms, create brand experiences, develop prototypes & scale-up the plan</li></ul>11<br />
  29. 29. Our Offerings<br />Strategic Marketing Management<br />12<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  30. 30. MarketEssence<br />What is MarketEssence?<br /><ul><li>Interactive workshop and training tool to build marketing skills in the organization and co-evolve brand strategies</li></ul>What kind of Workshops are these?<br />Strategic Business & Brand Management : <br /><ul><li>Level-agnostic
  31. 31. For consumer/customer interfacing employees</li></ul>Communication Development :<br /><ul><li>For the marketing function</li></ul>13<br />
  32. 32. Milestones<br /><ul><li>No. of Clients : 70
  33. 33. No. of Assignments : 103
  34. 34. No. of Sectors : 25</li></ul>14<br />
  35. 35. Client Sector Profile<br />Sectors Handled<br />Scope of Projects<br />Corporate branding & design<br />Business & marketing strategy<br />Entry strategy for India<br />Portfolio & Brand strategy<br />Brand Architecture<br />Vision and strategic roadmap<br />Market sizing<br />Development of new products<br />New product launch<br />Repositioning existing brands<br />Marketing skills development workshops<br />Market execution planning<br />Airlines<br />Apparel<br />Automobiles<br />Banking & Financial Services<br />Entertainment<br />E-Commerce / Governance<br />Consumer Durables<br />FMCG<br />Food & Beverages<br />Healthcare & OTC<br />Industrial Products<br />Information Services<br />Lifestyle / Retail<br />Media<br />Petrochemicals<br />Telecom<br />Wellness<br />15<br />
  36. 36. Our Client Roster<br />Asset Management Co.<br />
  37. 37. Our Client Roster<br />
  38. 38. Our Client Roster<br />Atria Convergence Technologies<br />
  39. 39. Our Client Roster<br />
  40. 40. Where We Partner<br /><ul><li>Business or Marketing Problem/ Opportunity
  41. 41. Accelerating growth (business/ brands)
  42. 42. Corporate branding & design
  43. 43. Process enhancement / Skill building
  44. 44. Bandwidth Issues</li></ul>20<br />
  45. 45. Our Team<br /><ul><li>Two Senior Vice Presidents (10+years’ work experience) & Three Associate Vice Presidents (4+ years’ work experience)
  46. 46. Consultant background:</li></ul>Companies: J&J, Hindustan Unilever, Marico, Kellogg’s, GSK, Pepsi, Colgate<br />Education: MBAs from premier institutes <br />Extensive & exhaustive exposure to Brand & Marketing Management<br />21<br />
  47. 47. Our Team - Directors<br />Shripad Nadkarni<br />Sharda Agarwal<br /><ul><li>Experience spanning over twenty six years to help companies achieve superior business results and enhance brand value
  48. 48. Has led sales and marketing teams for over fifteen years and has steered diverse businesses such as vision care and beverages
  49. 49. Worked in Johnson & Johnson and Coca-Cola
  50. 50. Consulted across a multitude of sectors from financial services to automobiles and entertainment to petrochemicals
  51. 51. Over seventeen years of experience in helping companies create corporate and brand vision, develop strategic business plans and position brands to compete successfully in the marketplace
  52. 52. Worked in Johnson & Johnson (India & U.S.) and Coca-Cola in senior country and global marketing positions
  53. 53. Consulted across a multitude of sectors spanning airlines, telecom, consumer products, food & beverages, apparel and health & wellness</li></ul>22<br />
  54. 54. Our Team – Senior VPs<br />Shree Bharambe<br />Ashish Potdar<br /><ul><li>13 years of experience in Marketing & Sales, especially brand management and in the area of developing best practices in sales and distribution management
  55. 55. Worked in L&T, Johnson & Johnson
  56. 56. Consulted in sectors such as FMCG, healthcare, modern retail, financial services, media
  57. 57. Over a decade of experience across sales, brand management, international marketing & consulting
  58. 58. Headed Marketing for Kellogg’s South East Asia; worked in Marico
  59. 59. Consulted In industries spanning retail banking, mutual funds, aviation, entertainment & FMCG</li></ul>23<br />
  60. 60. Thank You<br />24<br />

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