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Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
Market Gate Consulting
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Market Gate Consulting

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MarketGate Consulting Credentials

MarketGate Consulting Credentials

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  • 1. Market-Gate Consulting<br />Credentials, 2010<br />1<br />
  • 2. Company Profile<br />MarketGate Consulting is a strategic business and marketing consultancy firm that grows brands and companies through winning business and marketing strategy development , branding and execution planning.<br />The company was founded by Shripad Nadkarni and Sharda Agarwal, both of whom have had extensive experience in leading business groups, marketing and sales teams over two decades.<br />2<br />
  • 3. MarketGate Vision<br />To be acknowledged as trusted partners of organizations in consistently meeting and exceeding their consumers’ needs, thereby enabling superior business performance and continuous enhancement of brand value.<br />3<br />
  • 4. Our Services<br />Business Context <br /><ul><li>Business growth opportunities
  • 5. Corporate and brand vision
  • 6. Market Segmentation
  • 7. Corporate branding & design</li></ul>Marketing Strategy Formulation<br />Marketing Execution Planning<br /><ul><li>Portfolio Strategy
  • 8. Brand Architecture
  • 9. Positioning
  • 10. Brand Strategies
  • 11. Marketing Inputs Calendar
  • 12. Advertising Agency Management
  • 13. Consumer Activation Programs
  • 14. Media Agency Management
  • 15. Consumer & Retail Tracking</li></ul>New Product Development<br />Developing Marketing Organization<br /><ul><li>Concept Development
  • 16. Brand Strategy
  • 17. Market Execution and Launch Plans
  • 18. Structure
  • 19. Skills
  • 20. Processes</li></ul>4<br />
  • 21. Our Offerings<br />Strategic Marketing Management<br />5<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  • 22. Our Offerings<br />Strategic Marketing Management<br />6<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  • 23. MarketWorks<br />What is MarketWorks?<br /><ul><li>It’s a Strategic Business and Brand management tool </li></ul>What does it do?<br /><ul><li>It helps answer some of these questions:</li></ul>What should be my Company and/or Brand Vision?<br />What potential new business opportunities can my firm look at? <br />What brand extension/expansion ideas should we address?<br />What market/consumer segments should we target?<br />Are there opportunities to redesign my Corporate/individual Brand look & identity?<br />What kind of Business & Marketing Strategies should we be adopting?<br />7<br />
  • 24. Our Offerings<br />Strategic Marketing Management<br />8<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  • 25. LifeSpace<br />What is LifeSpace?<br /><ul><li>Creation of Brand Idea or the Role the Brand will play in the Life of the Consumer/Customer</li></ul>What do we do?<br /><ul><li>Define a Brand Idea for the client (for current & new products)
  • 26. Re-position exiting brands in the light of changing market dynamics or competitive moves</li></ul>9<br />
  • 27. Our Offerings<br />Strategic Marketing Management<br />10<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  • 28. MarketLive<br />What is MarketLive?<br /><ul><li>Brand Activation platform to bring alive the Brand Idea in the marketplace </li></ul>What do we do?<br /><ul><li>Generate activation ideas, develop activation platforms, create brand experiences, develop prototypes & scale-up the plan</li></ul>11<br />
  • 29. Our Offerings<br />Strategic Marketing Management<br />12<br />MarketWorks<br />Brand Positioning<br />Skill Building<br />LifeSpace<br />MarketEssence<br />Market Activation<br />MarketLive<br />
  • 30. MarketEssence<br />What is MarketEssence?<br /><ul><li>Interactive workshop and training tool to build marketing skills in the organization and co-evolve brand strategies</li></ul>What kind of Workshops are these?<br />Strategic Business & Brand Management : <br /><ul><li>Level-agnostic
  • 31. For consumer/customer interfacing employees</li></ul>Communication Development :<br /><ul><li>For the marketing function</li></ul>13<br />
  • 32. Milestones<br /><ul><li>No. of Clients : 70
  • 33. No. of Assignments : 103
  • 34. No. of Sectors : 25</li></ul>14<br />
  • 35. Client Sector Profile<br />Sectors Handled<br />Scope of Projects<br />Corporate branding & design<br />Business & marketing strategy<br />Entry strategy for India<br />Portfolio & Brand strategy<br />Brand Architecture<br />Vision and strategic roadmap<br />Market sizing<br />Development of new products<br />New product launch<br />Repositioning existing brands<br />Marketing skills development workshops<br />Market execution planning<br />Airlines<br />Apparel<br />Automobiles<br />Banking & Financial Services<br />Entertainment<br />E-Commerce / Governance<br />Consumer Durables<br />FMCG<br />Food & Beverages<br />Healthcare & OTC<br />Industrial Products<br />Information Services<br />Lifestyle / Retail<br />Media<br />Petrochemicals<br />Telecom<br />Wellness<br />15<br />
  • 36. Our Client Roster<br />Asset Management Co.<br />
  • 37. Our Client Roster<br />
  • 38. Our Client Roster<br />Atria Convergence Technologies<br />
  • 39. Our Client Roster<br />
  • 40. Where We Partner<br /><ul><li>Business or Marketing Problem/ Opportunity
  • 41. Accelerating growth (business/ brands)
  • 42. Corporate branding & design
  • 43. Process enhancement / Skill building
  • 44. Bandwidth Issues</li></ul>20<br />
  • 45. Our Team<br /><ul><li>Two Senior Vice Presidents (10+years’ work experience) & Three Associate Vice Presidents (4+ years’ work experience)
  • 46. Consultant background:</li></ul>Companies: J&J, Hindustan Unilever, Marico, Kellogg’s, GSK, Pepsi, Colgate<br />Education: MBAs from premier institutes <br />Extensive & exhaustive exposure to Brand & Marketing Management<br />21<br />
  • 47. Our Team - Directors<br />Shripad Nadkarni<br />Sharda Agarwal<br /><ul><li>Experience spanning over twenty six years to help companies achieve superior business results and enhance brand value
  • 48. Has led sales and marketing teams for over fifteen years and has steered diverse businesses such as vision care and beverages
  • 49. Worked in Johnson & Johnson and Coca-Cola
  • 50. Consulted across a multitude of sectors from financial services to automobiles and entertainment to petrochemicals
  • 51. Over seventeen years of experience in helping companies create corporate and brand vision, develop strategic business plans and position brands to compete successfully in the marketplace
  • 52. Worked in Johnson & Johnson (India & U.S.) and Coca-Cola in senior country and global marketing positions
  • 53. Consulted across a multitude of sectors spanning airlines, telecom, consumer products, food & beverages, apparel and health & wellness</li></ul>22<br />
  • 54. Our Team – Senior VPs<br />Shree Bharambe<br />Ashish Potdar<br /><ul><li>13 years of experience in Marketing & Sales, especially brand management and in the area of developing best practices in sales and distribution management
  • 55. Worked in L&T, Johnson & Johnson
  • 56. Consulted in sectors such as FMCG, healthcare, modern retail, financial services, media
  • 57. Over a decade of experience across sales, brand management, international marketing & consulting
  • 58. Headed Marketing for Kellogg’s South East Asia; worked in Marico
  • 59. Consulted In industries spanning retail banking, mutual funds, aviation, entertainment & FMCG</li></ul>23<br />
  • 60. Thank You<br />24<br />

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