Meaning & Definition of Advertisement According to Philip Kotler , “ Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.” In simple words , “ Advertising is a means of informing and communicating essential information.”
Established in the year 1980, J G Hosiery Pvt. Ltd is one of the oldest players in the organised innerwear market and is popular under the name of ‘Amul Innerwear.’
The company was founded and is being managed by the Seksaria family under the able leadership of its directors: Mr Biswanath Seksaria, Mr.Shyam Sunder Seksaria, Mr. Pankaj Seksaria, Mr. Sandeep Seksaria and Mr. Navin Seksaria.
Back then in 1980, there was a good potential for the organized players in a largely unorganized industry, hence holding huge scope for branded players to provide good quality products and best service.
Currently, the company has three manufacturing facilities in Tirupur, Kolkata & Bangalore and plans to set up 3 more units at Delhi, Kochi & Hyderabad in the next 2 months.
According to Seksaria, with the increase in production capacity & further aggressiveness in brand building initiatives, we are aiming to be the leading national innerwear brand by the year 2010.
We are also targeting a turnover of Rs. 300 crore for the
financial year 2008-09
Details of the Amul Macho AD The Amul Macho Commercial–‘Crafted for Fantasies’ first hit the television screens in the first week of April 2007 for which Indian model ‘Sana Khan’ was roped in and the ad raised quite a few eyebrows since then. It was created by Pushpinder Singh owned Advertising Agency ‘ Saints & Warriors.’ According to Seksaria, the sales of ‘Amul Macho’ increased by 35% immediately after the airing of the commercial which showed that the feedback of the ad had been successful. However, the Information & Broadcasting (I&B) Ministry prohibited the transmission of the advertisement in the month of July 2007 because they considered it to be indecent, vulgar and suggestive.
Questionnaire Results Questions YES NO Reply Have you seen the Amul Macho Ad? 57 0 57 Is the message clear to you? 49 8 57 Did you like the ad? 36 21 57 Do you think the ad should be changed? 29 28 57 Do you think it is fair to use seduction in ad? 34 23 57
Age-Gender wise responses Age Male Female Like Dislike Like Dislike Up to 20 21 – 30 29 13 1 5 31 – 40 3 1 1 41 – 50 2 2 51 and above Total 34 16 2 5