Comparative analysis on HUL, ITC and P&G

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Comparative analysis on HUL, ITC and P&G

  1. 1. • ASHISH MATHEW– P7 • GANESH – P8 • HARSHADA- P9 • HEMANT- P10 • ISHAN- P11 • JASMINE- P12 GROUP MEMBERS
  2. 2. • P&G is an American global corporation based on manufacturing a wide range of consumer goods • As of 2008 6th largest company by market capital and 14th largest by profit • the company moved into other countries in terms of manufacturing and product sales • On a global basis P&G is USD 82Bn company COMPANY OVERVIEW
  3. 3. William Procter (candlemaker) & James Gamble (soapmaker ) FOUNDERS
  4. 4. • “Be and be, recognised as the best consumer products and services company in the world’’ VISION
  5. 5. • “We will provide branded products and services of superior quality and value that improves the life of the world customers, now and generations to come’’ Mission
  6. 6. ORGANIZATION STRUCTURE
  7. 7. PRODUCTS
  8. 8. • Their key strategies are as follows:  Delight the consumer with sustainable innovations that improve the environmental profile of their products  Improve the environmental profile of P&G’s own operations  Improve children’s lives through P&G’s social responsibility programs. STRATEGIES
  9. 9. • Transformative innovations based on performance breakthroughs (i.E olay pro-x) • Sustaining innovations to improve on existing products (i.E gillette fusion) • Disruptive innovations that bring high-end services to mass markets (i.E crest white strips) INNOVATIVE PRACTICES
  10. 10. • DETERGENTS----TIDE,ARIEL • HEALTH CARE---VICKS RANGE OF PRODUCT,WHISPER • BEAUTY CARE----OLAY • HAIR CARE------PANTENE, HEAD AND SHOULDERS • DEVICES----DURACELL • ORAL CARE----ORAL B TOOTHBRUSHES • AIRCARE----AMBI PUR • MALE GROOMING----OLD SPICE,GILLETTE RANGE OF PRODUCTS PRODUCT LINE
  11. 11. • Fastest growing company in the country • P&G is eyeing at an explosive growth through whitespace entries • P&G India is a USD 1.2Bn company today and is planning to be a USD 3Bn company by 2015 CURRENT SCENERIO
  12. 12. COMPANY OVERVIEW •Hindustan Unilever Limited (HUL) s India's largest consumer goods company based in Mumbai, •It is owned by the British-Dutch company Unilever which controls 52% • HUL is the market leader in Indian consumer products with presence in over 20 consumer categories •It Owns Major Brands in India in product lines such as food brands, personal care brands, Home care brands and water purifier brands
  13. 13. William Hesketh Lever James Lever FOUNDERS
  14. 14. VISION
  15. 15. Unilever's mission is to add Vitality to life.We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. MISSION
  16. 16. Organisation structure Chairman Director finance Director marketing Director exports Director research Director HR technical Director, legal & secretarial Director beverages Director personal products Director detergent Director ICFD ICFD-Ice cream and frozen deserts
  17. 17. PRODUCTS
  18. 18. • Focuses on short supply chain for distribution. • Building markets and building brands • Launch brands when innovation pipeline is full • Uses Direct selling channel, franchisee to reach everyone STRATEGIES
  19. 19. • Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states . • Appointed 6000 Sub-stockists that directly covers about 50,000 villages & 250 million customers . • Integrate Economic, Environment & Social objectives with Business agenda. STRATEGIES FOR RURAL INDIA
  20. 20. • Research and development (R&D) is the home of breakthrough technology for bigger, better, faster innovations. • Launches Comfort one Rinse • HUL features in Forbes World’s most innovative companies and ranked 12th • 1st prize at FICCI Water Awards 2012 INNOVATIVE PRACTICES
  21. 21. PRODUCT LINE Hindustan unilever ltd Personal wash Lux, lifebuoy, dove Pears, rexona, breeze, Laundry Surf excel Wheel sunlight Skin care Fair & lovely Ponds vaseline Hair care Sunsilk Clinic Oral care Pepsodent closeup Deodorants Axe rexona Color cosmetics lakme ayurvedic ayush
  22. 22. • Promotion creates value for HUL • HUL bagged 13 coveted awards at EMVIES 2012 media awards held on 3rd September 2012 • It also won 4 coveted awards at the Spikes Asia awards 2012 held on 18th September 2012 • Spending on ads has increased from 14.5% to 14.8% CURRENT SCENERIO
  23. 23. • Sales have Increased : Personal products - 20 %  Beverages – 9%  Processed foods – 18.5% Ice Creams – 31% • HUL takes cut in margins to persist with Ad spend CURRENT SCENERIO
  24. 24. Company overview
  25. 25. Henry Overton Wills III FOUNDER
  26. 26. Sustain ITC’S position as one of India’s most valuable corporations through world class performance, creating growing value for the Indian economy and the company’s stakeholders VISION
  27. 27. To enhance the wealth generating capability of the enterprise in a globalizing environment, delivering superior and sustainable stakeholder value MISSION
  28. 28. ORGANIZATIONAL STRUCTURE
  29. 29. PRODUCTS
  30. 30. • ITC's diversified status originates from its corporate strategy aimed at creating multiple drivers of growth anchored on its time-tested core competencies: • unmatched distribution reach • superior brand-building capabilities • effective supply chain management • acknowledged service skills STRATEGIES
  31. 31. • Some of the expensive solutions are being deployed to overcome these challenges. • These are: -  Power back-up through batteries charged by solar panel  Mobile choupals  E-choupal INNOVATIVE PRACTICES
  32. 32. Product line Consumer Products 1. Di vills 2. Fiama DiWills 3. Vivel CIGARS 1. Superia 2. Classic 3. Gold Flake 4.Navy Cut AGGARBATIS Mangaldeep agarbatis
  33. 33. Food & Beverages 1. Sunfeast Milky Magic 2.Sunfeast Marie Light 3. Mint-O 4. Sunfeast Dark Fantasy 5. Sunfeast Bourbon 6. Bingo Chips 7. Sunfeast Yippie 8. Bingo Mad Angles 9. Bingo Tedhe Medhe Product line
  34. 34. • Entering into less competitive or unexplored markets • Distribution network • Market differentiation • Leveraging technology • Variety in offerings • Extensive advertising • Quality product Current scenerio
  35. 35. Comparative Analysis Sr.no Particulars P&G HUL ITC 1 Market Capitalisation 79525 1177272 2136126 2 Revenue 10018 221163 251738 3 Net Income 1508 2691 6162 4 No of Employees 10000 16500 13000 5 Products Household & Personal Products Food, beverage cleaning agents and personal care product Cigarettes/ Tobacco and personal products 6 Headquarters Mumbai Mumbai Kolkata 7 Current Share Price 2449 544 271
  36. 36. THANK YOU

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