Using LinkedIn For Business


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My presentation on using LinkedIn for Business for 4Networking members

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  • LinkedIn has different charging structures that are targeted at different types of users. I personally use the Personal (free) account type and so far it has worked well for me. The main advantage of the non-free accounts is they allow you to send InMail – LinkedIn’s own product – that allows you to send messages to people that you are not connected to directly. What I can suggest in that case is to join appropriate groups on LinkedIn. I have discussed this in further detail later on.
  • Joining LinkedIn is easy. A few details and you are on LinkedIn.
  • Completing your profile can be a bit time consuming. I would advise, give it an hour a day over a couple of weeks.
  • Make sure you share sufficient details that make you easily contactable for potential business contacts.
  • Make sure you don’t share any information that makes you a target for identity theft.
  • This list is not exhaustive. Just a start.
  • Click on the “Advanced” link on the home page of LinkedIn. That will take you to the page for finding people on LinkedIn. Usually the basic search is not sufficient. Advanced Search allows you to search people by details such as Industry, Location, etc.
  • The list of results brings up a number of profiles. Who you can and cannot contact depends on two factors: Are you a direct connection? Do you share a group. In some cases, you may still be able to contact the person. For this, simply look at their profile and check if they have shared a website address where their contact details may be present.
  • I was looking to introduce someone from Alternative Medicines industry to a friend of mine. I found a profile and, because we shared a group, I was able to contact the person.
  • When sending a message to anyone on LinkedIn, remember to ask yourself a simple pragmatic question: will you read and respond if you received the message? Be positive. Look at what you have to offer. Don’t look to sell.
  • Groups are a fantastic way to expand your contact circle. But remember, you can only join 50 groups on LinkedIn. So be choosy about which groups you join. Ask yourself: Does this group have the people who I am looking to connect to? Does this group relate to the geographical area I am looking at? Does this group provide anything of value to my business?
  • When joining a group, you will be given various options.
  • You can see what discussions others in that group have posted. You can post discussions related to your own business.
  • You can view a list of Group Members. From there, you can contact them. Be careful, don’t send SPAM. Respect privacy of other members.
  • You can start a discussion to: Advertise an event. Advertise an open position. Request for help or advice.
  • LinkedIn allows you to publish, search and attend events.
  • LinkedIn Events are an easy way for you to publish your event and manage attendees.
  • LinkedIn Answers allows you to ask complex questions to Industry Experts.
  • You can select up to 2 categories for categorising your question. Experts from these categories will respond to you.
  • LinkedIn has many more applications that you can activate and use on your profile.
  • You can find people by using simple or advanced people search. If they are not on LinkedIn, ask yourself, who can introduce you to them. Search for this introducer instead. You can send a message to people on LinkedIn. InMail allows you to contact people that you are not directly connected to or share a group with. But it is not free. Be positive in your messages. Look for a win-win situation. Be a facilitator. Don’t hard-sell. My contact details are on the next slide.
  • Using LinkedIn For Business

    1. 1. LinkedIn For Business Ashish Kulkarni Kulkarni Software
    2. 2. Flow of Presentation – Basic <ul><li>Current Situation </li></ul><ul><li>What is LinkedIn? </li></ul><ul><li>What does it cost? </li></ul><ul><li>Joining LinkedIn </li></ul><ul><li>Completing LinkedIn Profile </li></ul><ul><li>Making yourself contactable </li></ul>
    3. 3. Flow of Presentation – Advanced <ul><li>Searching for people </li></ul><ul><ul><li>By Name </li></ul></ul><ul><ul><li>By Keywords </li></ul></ul><ul><ul><li>By Industry and Title </li></ul></ul><ul><ul><li>By Location </li></ul></ul><ul><li>Contacting People </li></ul><ul><li>Joining Groups </li></ul><ul><li>Starting Discussions and Sharing News </li></ul><ul><li>Publishing Events </li></ul>
    4. 4. Current Situation <ul><li>Some of us have never heard of LinkedIn </li></ul><ul><li>Some of us have heard of LinkedIn </li></ul><ul><li>Some of us have been invited to Join LinkedIn </li></ul><ul><li>Some of us have Joined LinkedIn </li></ul><ul><li>Some of us have a very elaborate LinkedIn Profile </li></ul><ul><li>Very few of us use LinkedIn for Business </li></ul>
    5. 5. What is LinkedIn <ul><li>LinkedIn is the world’s largest professional network with over 50 million members and growing rapidly – </li></ul><ul><li>LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals – </li></ul>
    6. 6. How much does it cost?
    7. 7. Joining LinkedIn
    8. 8. Completing LinkedIn Profile
    9. 9. Details you should share <ul><li>Website address(es) </li></ul><ul><li>Email address </li></ul><ul><li>Kind of work you have done </li></ul><ul><li>Kind of connections you are looking for </li></ul><ul><li>Connections </li></ul>
    10. 10. Details you should not share <ul><li>Address </li></ul><ul><li>Birth date </li></ul><ul><li>Names that you have used as passwords </li></ul><ul><li>Details that can lead to identity theft </li></ul>
    11. 11. What do we need in business? <ul><li>Leads </li></ul><ul><li>Contacts </li></ul><ul><li>Conversion </li></ul><ul><li>Staff </li></ul><ul><li>Channel for advertising expertise </li></ul><ul><li>Channel for advertising events </li></ul><ul><li>Channel for seeking advise </li></ul>
    12. 12. Finding people on LinkedIn
    13. 13. Search Results
    14. 14. Viewing Profile
    15. 15. Contacting people
    16. 16. LinkedIn Groups
    17. 17. Joining a LinkedIn Group
    18. 18. Joining a LinkedIn Group
    19. 19. Group Members
    20. 20. Starting a Group Discussion
    21. 21. Events
    22. 22. Publishing an Event
    23. 23. Asking Questions
    24. 24. Asking Questions
    25. 25. Answers to your question
    26. 26. More… <ul><li>WordPress – LinkedIn allows you to publish latest entries from your WordPress blog on your profile </li></ul><ul><li>Twitter – LinkedIn allows you to publish your status to Twitter and vice versa </li></ul><ul><li>SlideShare – LinkedIn allows you to publish up to 3 presentations on your profile via SlideShare </li></ul><ul><li>There are many more such applications </li></ul>
    27. 27. Questions? <ul><li>How do I find someone on LinkedIn? </li></ul><ul><li>What if they are not on LinkedIn? </li></ul><ul><li>How do I contact someone on LinkedIn? </li></ul><ul><li>What is InMail? How does it differ from Message? </li></ul><ul><li>What should I say in my message? </li></ul><ul><li>I need more help. How do I contact you? </li></ul>
    28. 28. My Contact Details <ul><li>Ashish Kulkarni </li></ul><ul><li>Mobile – 07748107492 </li></ul><ul><li>Email – [email_address] </li></ul><ul><li>URL – </li></ul>
    29. 29. What else do I do? <ul><li>Web Design </li></ul><ul><li>Web Development </li></ul><ul><li>E-Commerce </li></ul><ul><li>Search Engine Optimisation / Internet Marketing </li></ul><ul><li>Social Media Marketing </li></ul><ul><li>Bespoke Software Development </li></ul><ul><li>Database Development </li></ul><ul><li>Web Hosting </li></ul><ul><li>Website and Software Support </li></ul>