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Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
Reliance fresh
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Reliance fresh

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  • 1. Reliance Fresh Growth through value creation Presented By: Ashish Kumar Barnwal
  • 2. Contents: 1) Reliance Retail Ltd – An Overview 2) Reliance fresh – Company Profile 3) Controversies 5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions
  • 3. Reliance Retail Ltd – An Overview
  • 4. Reliance Retail Ltd – Overview
    • 920 Stores – 80 Cities – 14 States
    • Reliance fresh (Supermarket)
    • First Venture
    • Reliance Super (Mini-Hypermarket)
  • 5.
    • Reliance Mart (Hypermarket)
    • 95000 Products
    • Unique Services - Tailoring, shoe & watch repair, Laundry.
    • Future Plan: Saloon
  • 6.
    • Reliance trends ( Apparels and accessories)
    • Reliance wellness (Medicine, health care and Beauty Products)
  • 7.
    • Reliance footprint
    • Reliance time out (Books, toys, music and gifts)
  • 8.
    • Reliance digital
    • Reliance istore
  • 9.
    • Reliance jewels
    • Reliance AutoZone (Auto accessories and services)
    • Reliance Living Homeware.
  • 10.
    • Reliance Fresh – Company Profile
  • 11. Reliance Fresh :
    • Industry: Retail
    • Type: Supermarket
    • Chairman & Managing Director: Mukesh Ambani
    • First Outlet: Hyderabad( Banjara Hills)
    • Founded: 30 th October 2006
    • Headquarter: Mumbai
    • Area: 2000-4000 Sq. Ft.
  • 12.
    • Controversies
  • 13.
    • Fresh
    • Cheap
  • 14.  
  • 15. Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.
  • 16.
    • Corporate social responsibility
  • 17.
    • Supply chain
  • 18.
    • Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district.
    • Recruiting People – Underprivileged Community
    • Biometric Cards – Farmers – Loans upto Rs. 15000
    • Training the farmer
    • Information centre:
    • Increase productivity
    • Market rates of different Corps
    • Technical Help
    • Quality of seeds and fertilizers
  • 19. SWOT Analysis
  • 20. Strength:
    • Private label sale – own products (Reliance Select)
    • Contract Farming
    • Network – 1600 channels in villages
  • 21. Weakness:
    • Poor inventory control
    • Staff – Lack of knowledge about products
    • Parking
    Opportunities:
    • Farm to fork, No middlemen, Farmers – Customer
    • Hundreds of farmers – 1 million farmers – next five years
  • 22. Threats:
    • International Retail Giants: Carrefour, Metro AG, Tesco.
    • Bharti – Wallmart (Farm to Fork)
    • Operating cost are too high
  • 23.
    • Retail Mix – Reliance Fresh
  • 24. Place:
    • Located in small commercial complexes close to 3-4 residential areas
    • Observation: Close to cross roads
  • 25. Product Range:
    • Vegetables and fruits
    • House hold items
    • Food and beverages – All premiere brand + Private label
    • Groceries – only private label
    • Dairy products
    • Non veg food items
    • Ready to eat items
  • 26. Promotion:
    • Main idea – make bulk purchase
    • Discount scheme days – Saturday and Sunday
    • Reliance fresh membership card – Reliance One
  • 27. Pricing:
    • Low prized private labels
    • Discount on bulk buying
    Private Labels:
    • Maximum Space: Own Products
    • Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay’s Chips.
    • Reasons: High Margin
  • 28. Future Plans of Reliance Retail Ltd.
  • 29.
    • Future plans:
    • Plans to invest Rs 25000 Crore in next 4 year in their retail division
    • Train students and housewives – Customer care & Quality service – Part time job
    • Every Indian Consumer
    • New format of food and café – Reliance food
    • Private label sale – Kirana store
    • Pharmacy retail store
    • 6000 outlets – 784 cities
    • Launch soaps, detergents, cosmetics and non FMCG products – Private label
  • 30. Suggestions:
  • 31. Suggestions:
    • Expand – Service
    • Give training to staff
    • Improve inventory control
  • 32. THANK YOU
  • 33. Questions ???

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