Reliance Fresh Growth through value creation Presented By: Ashish  Kumar Barnwal
Contents:  1)   Reliance Retail Ltd – An Overview 2) Reliance fresh – Company Profile 3) Controversies 5) Corporate Social...
Reliance Retail Ltd – An Overview
Reliance Retail Ltd – Overview  <ul><li>920 Stores – 80 Cities – 14 States  </li></ul><ul><li>Reliance fresh (Supermarket)...
<ul><li>Reliance Mart (Hypermarket)  </li></ul><ul><li>95000 Products </li></ul><ul><li>Unique Services - Tailoring, shoe ...
<ul><li>Reliance trends ( Apparels and accessories) </li></ul><ul><li>Reliance wellness (Medicine, health care and Beauty ...
<ul><li>Reliance footprint  </li></ul><ul><li>Reliance time out (Books, toys, music and gifts) </li></ul>
<ul><li>Reliance digital  </li></ul><ul><li>Reliance istore   </li></ul>
<ul><li>Reliance jewels </li></ul><ul><li>Reliance AutoZone (Auto accessories and services) </li></ul><ul><li>Reliance Liv...
<ul><li>Reliance Fresh – Company Profile </li></ul>
Reliance Fresh :  <ul><li>Industry: Retail  </li></ul><ul><li>Type: Supermarket </li></ul><ul><li>Chairman & Managing Dire...
<ul><li>Controversies   </li></ul>
<ul><li>Fresh  </li></ul><ul><li>Cheap  </li></ul>
 
Jharkhand, Uttar Pradesh,  Madhya Pradesh, Orissa, West Bengal, Kerala.
<ul><li>Corporate social responsibility </li></ul>
<ul><li>Supply chain </li></ul>
<ul><li>Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district.  </li...
SWOT Analysis
Strength:  <ul><li>Private label sale – own products (Reliance Select) </li></ul><ul><li>Contract Farming  </li></ul><ul><...
Weakness:  <ul><li>Poor inventory control </li></ul><ul><li>Staff – Lack of knowledge about products  </li></ul><ul><li>Pa...
Threats:  <ul><li>International Retail Giants: Carrefour, Metro AG, Tesco.  </li></ul><ul><li>Bharti – Wallmart (Farm to F...
<ul><li>Retail Mix – Reliance Fresh   </li></ul>
Place:  <ul><li>Located in small commercial complexes close to 3-4 residential areas </li></ul><ul><li>Observation: Close ...
Product Range:  <ul><li>Vegetables and fruits </li></ul><ul><li>House hold items </li></ul><ul><li>Food and beverages – Al...
Promotion:  <ul><li>Main idea – make bulk purchase  </li></ul><ul><li>Discount scheme days – Saturday and Sunday  </li></u...
Pricing: <ul><li>Low prized private labels </li></ul><ul><li>Discount on bulk buying  </li></ul>Private Labels: <ul><li>Ma...
Future Plans of Reliance Retail Ltd.
<ul><li>Future plans:  </li></ul><ul><li>Plans to invest Rs 25000 Crore in next 4 year in their retail division </li></ul>...
Suggestions:
Suggestions:  <ul><li>Expand – Service </li></ul><ul><li>Give training to staff </li></ul><ul><li>Improve inventory contro...
THANK YOU
Questions ???
Upcoming SlideShare
Loading in...5
×

Reliance fresh

7,480

Published on

Published in: Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
7,480
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
436
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Reliance fresh

  1. 1. Reliance Fresh Growth through value creation Presented By: Ashish Kumar Barnwal
  2. 2. Contents: 1) Reliance Retail Ltd – An Overview 2) Reliance fresh – Company Profile 3) Controversies 5) Corporate Social Responsibility – Reliance Fresh 6) SWOT Analysis – Reliance Fresh 7) Retail Mix – Reliance fresh 7) Future Plans of Reliance Retail Ltd. 8) Suggestions
  3. 3. Reliance Retail Ltd – An Overview
  4. 4. Reliance Retail Ltd – Overview <ul><li>920 Stores – 80 Cities – 14 States </li></ul><ul><li>Reliance fresh (Supermarket) </li></ul><ul><li>First Venture </li></ul><ul><li>Reliance Super (Mini-Hypermarket) </li></ul>
  5. 5. <ul><li>Reliance Mart (Hypermarket) </li></ul><ul><li>95000 Products </li></ul><ul><li>Unique Services - Tailoring, shoe & watch repair, Laundry. </li></ul><ul><li>Future Plan: Saloon </li></ul>
  6. 6. <ul><li>Reliance trends ( Apparels and accessories) </li></ul><ul><li>Reliance wellness (Medicine, health care and Beauty Products) </li></ul>
  7. 7. <ul><li>Reliance footprint </li></ul><ul><li>Reliance time out (Books, toys, music and gifts) </li></ul>
  8. 8. <ul><li>Reliance digital </li></ul><ul><li>Reliance istore </li></ul>
  9. 9. <ul><li>Reliance jewels </li></ul><ul><li>Reliance AutoZone (Auto accessories and services) </li></ul><ul><li>Reliance Living Homeware. </li></ul>
  10. 10. <ul><li>Reliance Fresh – Company Profile </li></ul>
  11. 11. Reliance Fresh : <ul><li>Industry: Retail </li></ul><ul><li>Type: Supermarket </li></ul><ul><li>Chairman & Managing Director: Mukesh Ambani </li></ul><ul><li>First Outlet: Hyderabad( Banjara Hills) </li></ul><ul><li>Founded: 30 th October 2006 </li></ul><ul><li>Headquarter: Mumbai </li></ul><ul><li>Area: 2000-4000 Sq. Ft. </li></ul>
  12. 12. <ul><li>Controversies </li></ul>
  13. 13. <ul><li>Fresh </li></ul><ul><li>Cheap </li></ul>
  14. 15. Jharkhand, Uttar Pradesh, Madhya Pradesh, Orissa, West Bengal, Kerala.
  15. 16. <ul><li>Corporate social responsibility </li></ul>
  16. 17. <ul><li>Supply chain </li></ul>
  17. 18. <ul><li>Eg: Banjara hill outlets-sourced directly- vantimamdi, chevella, and nearby mandals in ranga reddy district. </li></ul><ul><li>Recruiting People – Underprivileged Community </li></ul><ul><li>Biometric Cards – Farmers – Loans upto Rs. 15000 </li></ul><ul><li>Training the farmer </li></ul><ul><li>Information centre: </li></ul><ul><li>Increase productivity </li></ul><ul><li>Market rates of different Corps </li></ul><ul><li>Technical Help </li></ul><ul><li>Quality of seeds and fertilizers </li></ul>
  18. 19. SWOT Analysis
  19. 20. Strength: <ul><li>Private label sale – own products (Reliance Select) </li></ul><ul><li>Contract Farming </li></ul><ul><li>Network – 1600 channels in villages </li></ul>
  20. 21. Weakness: <ul><li>Poor inventory control </li></ul><ul><li>Staff – Lack of knowledge about products </li></ul><ul><li>Parking </li></ul>Opportunities: <ul><li>Farm to fork, No middlemen, Farmers – Customer </li></ul><ul><li>Hundreds of farmers – 1 million farmers – next five years </li></ul>
  21. 22. Threats: <ul><li>International Retail Giants: Carrefour, Metro AG, Tesco. </li></ul><ul><li>Bharti – Wallmart (Farm to Fork) </li></ul><ul><li>Operating cost are too high </li></ul>
  22. 23. <ul><li>Retail Mix – Reliance Fresh </li></ul>
  23. 24. Place: <ul><li>Located in small commercial complexes close to 3-4 residential areas </li></ul><ul><li>Observation: Close to cross roads </li></ul>
  24. 25. Product Range: <ul><li>Vegetables and fruits </li></ul><ul><li>House hold items </li></ul><ul><li>Food and beverages – All premiere brand + Private label </li></ul><ul><li>Groceries – only private label </li></ul><ul><li>Dairy products </li></ul><ul><li>Non veg food items </li></ul><ul><li>Ready to eat items </li></ul>
  25. 26. Promotion: <ul><li>Main idea – make bulk purchase </li></ul><ul><li>Discount scheme days – Saturday and Sunday </li></ul><ul><li>Reliance fresh membership card – Reliance One </li></ul>
  26. 27. Pricing: <ul><li>Low prized private labels </li></ul><ul><li>Discount on bulk buying </li></ul>Private Labels: <ul><li>Maximum Space: Own Products </li></ul><ul><li>Less Space: Nestle Maggi, MTR Masala, Pepsi, Lay’s Chips. </li></ul><ul><li>Reasons: High Margin </li></ul>
  27. 28. Future Plans of Reliance Retail Ltd.
  28. 29. <ul><li>Future plans: </li></ul><ul><li>Plans to invest Rs 25000 Crore in next 4 year in their retail division </li></ul><ul><li>Train students and housewives – Customer care & Quality service – Part time job </li></ul><ul><li>Every Indian Consumer </li></ul><ul><li>New format of food and café – Reliance food </li></ul><ul><li>Private label sale – Kirana store </li></ul><ul><li>Pharmacy retail store </li></ul><ul><li>6000 outlets – 784 cities </li></ul><ul><li>Launch soaps, detergents, cosmetics and non FMCG products – Private label </li></ul>
  29. 30. Suggestions:
  30. 31. Suggestions: <ul><li>Expand – Service </li></ul><ul><li>Give training to staff </li></ul><ul><li>Improve inventory control </li></ul>
  31. 32. THANK YOU
  32. 33. Questions ???
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×