Golden gate

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Golden gate

  1. 1. Query Offloading Case Study Query Offloading Saves Millions $COMPANY OVERVIEW GoldenGate PROVIDESA world leader in the travel marketplace, • Supports 1.6TB of data movement per daySabre Holdings merchandises and retails to read-only serverstravel products and provides distribution and • Source– Oracle 10g | Target – MySQLtechnology solutions for the travel industry • Current plans to migrate to Oracle 11g on both source and target.CHALLENGES / OPPORTUNITIES RESULTS• Optimize OLTP system performance – • 80% TCO Reduction – Millions $$ saved offload all query activity• Reduce TCO via platform changes and segment “lookers” from “bookers”• Handle growing data volumes and “Bookers vs Lookers” support heterogeneous systems over life- cycle of Air Travel Shopping Engine (ATSE)• Maintain data integrity across all systems
  2. 2. Continuous Availability Case Study High Availability of Manufacturing Application Meets Stringent SLAsCOMPANY OVERVIEW GoldenGate PROVIDESResearch In Motion (RIM) is a leading • Active-Active configuration provides same datadesigner, manufacturer and marketer of across worldwide plantsinnovative wireless solutions for the • Improved system performance & responseworldwide mobile communications market. times • Zero downtime DB migration to new version using phased approachCHALLENGES / OPPORTUNITIES• Experiencing exponent growth and RESULTS stringent carrier SLA’s to meet growing • All of manufacturing from VP to engineer on demand for Blackberry devices plant floor can access most up to date info.• Maintain continuous availably of critical data across all global data centers (4) for manufacturing plants• All plants see same data and can move devices based on regional demand
  3. 3. Continuous Availability Use Case 24x7 Fraud Detection & Payment Processing for Blue-Chip RetailersCOMPANY OVERVIEW Oracle PROVIDES: Retail Decisions (ReD) is a payment card Fraud Detection (ReDShield) using Oracle 9i issuer and a world leader in card fraud and 10g databases prevention and payment processing. A U.S. Payment Processing system, using SQL specialist supplier to the payments industry Server databases – also supports data access worldwide. Its blue-chip international clients for Web apps and Reporting come from the global telecommunications, retail, travel, petroleum, banking and the broader e-commerce sectors RESULTS “Lightning Fast” implementationCHALLENGES / OPPORTUNITIES Time to recover: ZERO minutes Typical Service Level Agreements dictate Reduced database license & infrastructure 99.95% availability & aggressive sub- costs second average response times Must ensure quick, massive scalability High cost of downtime -- ReD’s clients lose "We needed a mega-scalable architecture millions of dollars per hour capable of handling increasing e-commerce Global clients; data centers on 4 continents traffic, while meeting our customers stringent SLAs.” - Chris Uriarte, CTO 4
  4. 4. Continuous Availability Use Case During Siebel Upgrade & Database MigrationCOMPANY OVERVIEW Oracle PROVIDES: HSN is an interactive lifestyle network and Continuous availability during major migration retail destination, offering a curated project. assortment of exclusive products combined Active-Active configuration provided data with top brand names. HSN incorporates synchronized across old & new systems experts, entertainment, inspiration, Provided upgrade & downgrade logic between solutions, tips and ideas to provide an old and new Siebel versions entirely unique shopping experience for its customers.CHALLENGES / OPPORTUNITIES RESULTS Eliminate downtime during major Siebel Enabled migration of 1500+ users to new upgrade from version 6.2 to 8.0 system Additionally, upgrade Oracle database 8i to Reduced risk with live parallel running of 10g with no downtime both old and new Conduct a phased migration approach to Zero downtime allow time for training & testing No disruption to the business & continuous Minimal business disruption order processing on mission critical system 5
  5. 5. Real Time Data Integration Case Study Better BI to Reduce Customer ChurnCOMPANY OVERVIEW GoldenGate PROVIDESDIRECTV is a $17 billion provider of • Real-time data integration from Siebel CRMsatellite-based television services. on Oracle to central Teradata WarehouseDIRECTV’s 7,500 employees operate the • 1,500 service agents log 600,000 customercompany’s broadcast centers, monitor calls p/daysatellites, and deliver service to about 17million U.S. and over 5 million Latin • GoldenGate moves 150-200 million recordsAmerican customers. per day with 1.5 second latency.CHALLENGES / OPPORTUNITIES RESULTS• Maintain high quality customer service • Significantly reduced churn by 25% in competitive market – reduce churn! • All business units have access to real-time• Centralize customer information for a business data. single view to support sales, marketing, support & field service• Significantly reduce data latency in central data warehouse for all queries & reports – edict for < 15 minutes!
  6. 6. Real-Time Business Intelligence Real-Time Data and BI Enables Intra-Day Business OptimizationsCOMPANY OVERVIEW Oracle PROVIDES:Overstock.com is an online “closeout” Support for high availability & disasterretailer offering high-quality, brand-name tolerance across Oracle production sitesmerchandise, including bed-and-bath Zero-downtime system migration andgoods, home décor, kitchenware, upgradewatches, jewelry, electronics and Enable active data warehouse roll-out in 90computers, sporting goods, apparel and days with real-time data feedsdesigner accessories among other Complements Oracle Data Integrator for dataproducts at discount prices. transforms on targetCHALLENGES / OPPORTUNITIES RESULTS Better understand customer Customer analysis now done in minutes, purchasing behavior rather than days Provide timely information to support Dashboard reports using real-time data for marketing, merchandising & P&L & customer profitability operational decisions Google Adwords adjusted based on real- Improve shopping database reliability time data reports & uptime Ranked #4 in customer service by National Retail Federation 7
  7. 7. Customer Case Study Continuous Availability of ATM Network for High Quality Customer ServiceCOMPANY OVERVIEW Monet PROVIDESBank of America is one of the worlds largest • Active-active replication across 4financial institutions, serving individual geographically dispersed data centers and hotconsumers, small- and middle-market fail-over to central disaster recovery centerbusinesses and large corporations with a full • Enables ongoing system migrations andrange of banking, investing, asset maintenance with no downtime.management and other financial and risk • Load balancing across multiple data centersmanagement products and services. • Ability to automatically fail-over in event of any outageCHALLENGES / OPPORTUNITIES RESULTS• Continuous Availability of 18,000 ATM • Continuous uptime for 18,000 ATM’s network serving 60+ million cardholders • Reduced risk with Active-Active• Provide customer with availability configuration anywhere via online, POS, branch and • Handles growing data volumes - 1,000+ mobile banking transactions per second• Detect and alert fraud activity • Reduced risk and maintain high level of• Scale to mange growing data volumes customer satisfaction
  8. 8. Customer Case-Study Market Transparency with Real-time Data AccessCOMPANY OVERVIEW Oracle PROVIDES: The New York Independent System Operator (NYISO) is the not-for-profit Query Offloading from Comprehensive corporation responsible for operating Bid Management System to an ODS New York’s bulk electricity grid, Real-time Data Integration to monitor administering the state’s competitive market performance wholesale electricity markets, and Zero-downtime database upgrade from conducting comprehensive long-term Oracle 9i to Oracle 10g planning for its electric power system. RESULTSCHALLENGES / OPPORTUNITIES Real-time transaction management, The ‘freshest’ data is required to track issue resolution and automated pricing, bidding and purchasing so the analysis correct ‘buy’ and ‘sell’ price is displayed Better marketplace performance and Trades must be monitored in ‘real-time’ lower cost of ownership to for ensure market visibility and integrity GoldenGate has provided the data integration Offload all query and analysis from solution we were looking for. We look production system forward to rolling this product out for other projects across the organization.” Relying on nightly ‘batch’ loads John Bubb, Product Manager, Business caused delays in uncovering issues Intelligence Products, NYISO 9
  9. 9. GoldenGate for Healthcare • Industry Challenges • Paperless Patient Records • Data-Driven Medicine • Staff and Critical Supply Management • GoldenGate Provides • Continuous availability of data that is a pre- requisite to going completely electronicKey Partners: • Real time data for intelligence in the business of healthcare • BenefitsKey Customers: • Protect patient data in the event of system outages and other failures • Save time for health care providers by delivering unified view of all current test results and patient history ehit_logo • Improve patient outcomes through safety analyses such as drug interaction analysis • business intelligence“When your doctors and patients are relying on a system to deliver care, such as with POE, thatsystem needs to be industrial strength. In matters of life and death, downtime is not an option.” - Jack Wolf, CEO, Emerging Health Information Technology 10
  10. 10. GoldenGate for Banking / Financial Services • Industry Challenges • Escalating threats of fraud • Increased competition in risk management • System rationalization and cost reduction • 100% reliability and uptime • GoldenGate Provides • Continuous availability of transactional andKey Partners: historical data • Real time data for better intelligence regarding fraud, risk, and business optimizationKey Customers: • Benefits • Meet the most stringent SLAs for latency, availability, scalability • IT Managers can sleep better at night • Protect against planned and unplanned downtime • Lower risk and cost with better, up to date customer intelligence“We can maintain our level of customer service no matter what. We have been using this full dual site Active/Active solution with GoldenGate continuously since 2006 with no outages or service issues.” - Magnus Kleveby, Systems Area Manager, Swedbank 11
  11. 11. GoldenGate for ECommerce & Retail • Industry Challenges • Promotion Optimization • Logistics & Distribution: Real time Warehouse Management • Align per Customer Costs to Revenues • Cost-effective Systems that Handle Peak LoadsKey Customers: • GoldenGate Provides • Real time data integration for optimizing logistics and customer promotions • Query offloading to reduce system costs • Data distribution to support applications in a hub/spoke business structure • Benefits • Improved customer reach and shopper to buyer conversion • Increased operational efficiency • Maintain margins in good and bad times“Our requirements seemed simple: find a solution that can transfer our customer data in real-time while keeping up with peak volumes and with the ability to… meet the future needs of thebusiness. In actuality, GoldenGate was one of the only solutions…that is able to handle allthree requirements with ease.” – J Seelan, DBA Manager, 1-800-Flowers.com 12
  12. 12. GoldenGate for Communications • Industry Challenges • Operational efficiency (OPEX reduction) • Transformation of the network & OSS/BSS to Next-generation technology • Convergence is driving product bundling • Faster time-to-launch for new services • GoldenGate ProvidesKey Partners: • Zero downtime for planned and unplanned events • Real time data for customer service and customer analysisKey Customers: • Real time data to enable new services • Benefits • Introduce new services rapidly • Support Real-time services (gaming, conferencing) • Handle growth and peaks with reliability • Eliminate downtime“…deployment of real time data integration software from GoldenGate morphed the originaltechnical problem into a business opportunity. In fact, the DIRECTV CEO recently awarded themarketing group an award for decreased customer churn, which was substantially affected bythe availability of realtime data through the BI solution.” - Jack Gustafson, Director of Data Warehousing at DIRECTV 13

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