RIM Breaking Barriers A Bigger & Better Solution Driving Shareholder Return Impacting the World
IntroductionInnovative breakthrough we looked at new ways of capturing valueby offering new real options and leveraging RIMs past and current competenciesGrowing Developing Markets Decreasing technology costs Decreasing Food Levels globally
Various IdeasLICENSING BBM & Mobile Secure device Network as work toolAgriculture Micro - Micro- Finance finance
SUMMARY Key Insight Increasing developing markets; lack of technology; increasing food shortage. Small farms are small businesses, and they tend to be an underserved market.Value Tailor blackberry to meet the business needs of farmers.Proposition Point of sale device, with bio metric capability. Under the secure blackberry network, offer farmersConcept more services than just email and calling. Services:Description micro financing, simple commodity market reports, access to groups to negotiate prices.Market Size 119.38 Farmers in the world (CIA fact-book) Farmers will have to increase their production 70% to keep up with the population growth rate Fremium, additional services; Fees: for Micro financing.Business Model Sell / lease…devices / software & research to institutions, networks & final consumer Action Plan Ready to start Tomorrow!