The War Between Kingfisher And Jet Airways
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The War Between Kingfisher And Jet Airways

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comparison of airlines

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The War Between Kingfisher And Jet Airways The War Between Kingfisher And Jet Airways Presentation Transcript

  • WAR BETWEEN JET AND KINGFISHER AIRLINES
  • Kingfisher Vs Jet Airways
    • Kingfisher is one of the latest Airlines in INDIA.
    • Overall growth in year 2006-07 is 37%.
    • Kingfisher acquired 46% share in Air Deccan.
    • Domestic airlines poised to go international flights.
    • Jet Airways is the experienced airline in INDIA.
    • Overall growth in year 2006-07 is 16%.
    • Jet airways acquired Air Sahara in 2006.
    • Jet Airways already has domestic as well as international flights.
  • Kingfisher Vs Jet Airways
    • In a short span of 2 years its market share has become 28% including Air Deccan.
    • Personal in-flight entertainment in every seat.
    • It was awarded the ‘Best New Airline Of the Year’ award.
    • Already have training academy
    • Jet Airways has its market share 31% including Air Sahara.
    • Average entertainment services.
    • Jet Airways won Double Honour Travel Trade Gazette Travel award.
    • They are plan to start training academy.
  • S.W.O.T. Analysis
    • Market driver
    • Experience exceeding 14 year
    • Only private airline with international operation
    • Market leader
    • Largest fleet size
    • Loosing domestic market share
    • Old fleet with average age around 4.79 years
    • Scope for improvement in in-flight service
    • Weak brand promotion
    • Untapped air cargo market
    • Scope in international service and tourism
    • Strong competitors
    • Fuel price hike
    • Overseas market competition
    - Key Attraction - Key Problem - Opportunities - Threats
  • S.W.O.T. Analysis
    • First airline with full new fleet of aircraft
    • Brand image with Flamboyant Personality of Vijay Mallya
    • Unmatched in flight service
    • Exclusive Terminal Share Deal
    • Route rationalization
    • Service delivery to metros and other big cities
    • Yet not in profit
    • High ticket pricing
    • High attrition in top brass
    • Under penetrated domestic market
    • International market
    • Untapped air cargo market
    • Expanding tourism industry
    • Fleet size expansion
    • Existing Operators
    • Infrastructure issue
    • Fuel price hike
    - Key Attraction - Key Problem - Opportunities - Threats
  • P.E.S.T. Analysis
    • License issue for international operation
    • Infrastructural constraint
    • ATF price policy
    • Rising income level
    • Reduced fare but yet not enough
    • Sound Pollution
    • Plane hijacking
    • 9/11 Incident
    • Modernization of aircrafts
    • modern tehnology like CAT3 and ILS
    - Political Issue - Economic Effects - Social Effect - Technology Effect
  • COMPETITORS ANALYSIS
  • MARKET ANALYSIS
  • Advertising and Branding
    • Hoardings
    • Brand Ambassadors
    • Sponsorships
    • Event Organization
    • Hoardings
    • Brand Ambassadors
    • Sponsorships
    • Event Organization
  • JetLite
    • Second most experienced group
    • Jet Airways market share
    • Made Jet Airways as a biggest airline
    • Decent facilities
    Simplifly Deccan
    • India’s First LCC
    • Targetting Upper Middle Class Segment
    • Increased Kingfishers Flying Experience
    • Increasing Fleet Capacity to sustain load
    • Delays and Breakdowns
    • Bad Service
  • Recommendations
    • Concentrate Domestic Market
    • Hire Big Brand Ambassadors
    • Frequency of TV Advertisements
    • Vibrant Image
    • Tie-Ups