Mobile VAS

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New Ideas on Mobile VAS

New Ideas on Mobile VAS

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  • 1. Idea sharing session
  • 2. 06/04/09 !!! Voice also changes its bearer !!! Circuit Switch to Packet Switch, meaning TCP/IP
  • 3. 06/04/09 !!! Future of Mobile VAS lies on DATA !!!
  • 4. 06/04/09
  • 5. 06/04/09
  • 6.
    • Blyk
      • Service description
        • AD funded mobile services for the youth. Subscribed users will get AD promo through SMS/MMS and after taking part in the active promo they will be rewarded by free calling minutes or free SMS. All parties involved (Company who are paying for the AD, the subscriber and also the telco operator) will be benefited by this service.
      • Media
        • http://about.blyk.com/
      • Case study
        • There are several successful case studies in different areas like Job service, Consumer goods, Publisher, TV etc.
    06/04/09
  • 7.
    • In our context some area can be think off:
      • 1. Cineplex movie trailer advertisement
      • 2. Audio release
      • 3. Drama serials
      • 4. Fashion House
      • 5. Special Discount campaign
      • 6. Daily Events (Newspaper)
      • 7. Breaking news
      • 8. Location aware AD
    06/04/09
  • 8.
    • Push2Talk (PTT/PoC)service
      • Many Nokia handset is equipped with PTT client, but all there is no PTT gateway server. If we can establish a gateway within Bangladesh then we can play key role in this service are which will boost data usage.
    • GupShup (group SMS)
      • Service description
        • http://www.smsgupshup.com/
    • Online Multiparty Game service
    • Location based transport related services
      • Long distance transport (Bus, Cargo etc.)
        • Tracking
        • SMS/WEB based ticketing
        • Backloading
      • Private Air liners
        • SMS/WEB based ticketing
        • Promotion & Campaign
    06/04/09
  • 9.
    • Bangla Mobile
      • RSS reader in bangla
        • There is already a client (J2ME, MIDP) that can show news and other infotainment in bangla in various handsets. Check www.opentechbd.com for details. Many other services like Stock data, Breaking news etc. can be incorporated.
    • Local MMS gateway
      • Currently there is no interworking for MMS
        • All local operators had launched MMS but interworking is not there. There is a demand of MMS internally, so if we can integrate with all the operators then they have a chance of interworking and we have a chance of capture all the data (MMS) users of these operators. It will help us build a rich subscriber base. The technology is very simple.
    06/04/09
  • 10.
    • ITU Broadband Statistics
      • http://www.itu.int/osg/spu/newslog/SearchView.aspx?q=ITU+Broadband+Statistics
    • Some presentations:
      • http://www.slideshare.net/mohitgundecha/mobile-vas-in-india/
    06/04/09
  • 11. 06/04/09 IM with Presence
  • 12. Thank You ;-)