BOSS – Open Hack Day October 9, 2009 Bill Michels Ashim Chhabra

HACK: a four letter word Merriam Webster to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Merriam Webster

to cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes Dictionary.com Computers: to devise or modify (a computer program), usually skillfully .

Merriam Webster

To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Dictionary.com

Computers: to devise or modify (a computer program), usually skillfully .

HACK: a four letter word Merriam Webster To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes Dictionary.com Computers: to devise or modify (a computer program), usually skillfully . Urban Dictionary To program a computer in a clever , virtuosic , and wizardly manner.

Merriam Webster

To cut or sever with repeated irregular or unskillful blows b : to cut or shape by or as if by crude or ruthless strokes

Dictionary.com

Computers: to devise or modify (a computer program), usually skillfully .

Urban Dictionary

To program a computer in a clever , virtuosic , and wizardly manner.

BOSS: (not just) another four letter word A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences. A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.

A rich set of Search APIs and tools that developers and entrepreneurs can use to build next generation search experiences.

A four letter word like HACK that captures the same essence, empowerment, and same irresistibly to manipulate technology.

BOSS Background Three players dominate the market, giving users limited choice Becoming a serious Search principal requires a massive capital investment and access to top technical talent Approximately $300M in cap-ex commitment People, knowledge, experience Hardware, operations, and infrastructure Data, relevance and ranking models

Three players dominate the market, giving users limited choice

Becoming a serious Search principal requires a massive capital investment and access to top technical talent

Approximately $300M in cap-ex commitment

People, knowledge, experience

Hardware, operations, and infrastructure

Data, relevance and ranking models

Why BOSS? Comprehensive UNLIMITED Queries NO branding attribution required Rerank/blend results FREELY ADVANCED features like Microformat (Searchmonkey) and Delicious data RICH Developer Community RESULT: Thousands of developers and tens of millions of queries served each day

Comprehensive

UNLIMITED Queries

NO branding attribution required

Rerank/blend results FREELY

ADVANCED features like Microformat (Searchmonkey) and Delicious data

RICH Developer Community

RESULT: Thousands of developers and tens of millions of queries served each day

Timeline July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling September 2008 – BOSS Academic Summit at Y! November 2008 – v1.2 - Keyterms November 2008 – Tech Crunch on Vertical Lens Feb 2009 – v1.3 – Long Abstracts, Site Explorer, Search Monkey April 2009 – v1.4 Delicious, Advanced Language, News Features Fall 2009 – NYC Hack Day, Yahoo! Sponsored Search Ads

July 2008 – BOSS API v1 Launch: Web, News, Image, and Spelling

September 2008 – BOSS Academic Summit at Y!

November 2008 – v1.2 - Keyterms

November 2008 – Tech Crunch on Vertical Lens

Feb 2009 – v1.3 – Long Abstracts, Site Explorer, Search Monkey

April 2009 – v1.4 Delicious, Advanced Language, News Features

Fall 2009 – NYC Hack Day, Yahoo! Sponsored Search Ads

BOSS Tools of the Trade API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes User Contributed code libraries exist providing a fast track to get more common tasks complete Extensibility and support for YQL

API: A powerful yet simple self-service, web services model to access Yahoo’s various indexes

User Contributed code libraries exist providing a fast track to get more common tasks complete

Extensibility and support for YQL

BOSS Example Query http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz &format=xml &sites=linkedin.com &view=searchmonkey_feed, delicious_saves, delicious_toptags &abstract=long &count=1

http://boss.yahooapis.com/ysearch/web/v1/obama?appid=xyz

&format=xml

&sites=linkedin.com

&view=searchmonkey_feed,

delicious_saves, delicious_toptags

&abstract=long

&count=1

BOSS XML Output – title, url, long abstract <title>Barack <b>Obama</b> - LinkedIn</title> <url>http://www.linkedin.com/in/barackobama</url> <abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners. </abstract>

<title>Barack <b>Obama</b> - LinkedIn</title>

<url>http://www.linkedin.com/in/barackobama</url>

<abstract>View Barack <b>Obama's</b> professional profile on LinkedIn. LinkedIn is the world's largest business network, helping professionals like Barack <b>Obama</b> discover inside connections to recommended job candidates, industry experts, and business partners.

</abstract>

BOSS XML Output – Search Monkey data …… .. <item rel=&quot;vcard:photo media:image&quot; resource=&quot;http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg&quot;/> …… . <type typeof=&quot;vcard:VCard commerce:Business”><meta property=&quot;vcard:fn” data_quality=&quot;255&quot;> Columbia University in the City of New York</meta><item rel=&quot;vcard:org”> …… .

…… ..

<item rel=&quot;vcard:photo media:image&quot; resource=&quot;http://media.linkedin.com/mpr/mpr/shrink_80_80/p/2/000/000/0ca/2b9a3fb.jpg&quot;/>

…… .

<type typeof=&quot;vcard:VCard commerce:Business”><meta property=&quot;vcard:fn” data_quality=&quot;255&quot;> Columbia University in the City of New York</meta><item rel=&quot;vcard:org”>

…… .

BOSS XML Output – Delicious data <delicious_saves>32</delicious_saves> <delicious_toptags> <tags> <tag><name>obama</name><count>14</count></tag> <tag><name>linkedin</name><count>12</count></tag> <tag><name>politics</name><count>10</count></tag> ………

<delicious_saves>32</delicious_saves>

<delicious_toptags>

<tags>

<tag><name>obama</name><count>14</count></tag>

<tag><name>linkedin</name><count>12</count></tag>

<tag><name>politics</name><count>10</count></tag>

………

BOSS Use Cases BOSS API usage and it’s wide spectrum of use cases Traditional search products Federated search products Browsing based experiences Semantic based experiences Browser plug-ins Visual search products Social search products Research

BOSS API usage and it’s wide spectrum of use cases

Traditional search products

Federated search products

Browsing based experiences

Semantic based experiences

Browser plug-ins

Visual search products

Social search products

Research

BOSS: People Search

BOSS: Search Semantics

BOSS: An option for your next startup

BOSS: Visual Experiences

BOSS: Comprehensive and Fresh

BOSS: Browser Plug-ins

YSM Sponsored Search Ads for BOSS Available through an approved Yahoo Syndication Partner - DDC Developers must qualify Proper implementation of ads Contract and Revenue share negotiated with DDC DDC provides Reporting and payments Code for ad feed To apply: http://www.ddc.com

Available through an approved Yahoo Syndication Partner - DDC

Developers must qualify

Proper implementation of ads

Contract and Revenue share negotiated with DDC

DDC provides

Reporting and payments

Code for ad feed

To apply: http://www.ddc.com

Q/A GET STARTED NOW! BOSS DOCUMENTATION: http://developer.yahoo.com/search/boss/ READ HANDOUT SHEET for Starter APPID and instructions