Company profile ppt

1. Who? Why? What?
And other questions answered.

2. We connect brands with consumers online.
We try to deliver a brand‟s message
effectively, and to build a meaningful
relationship with its consumers.
We do this by combining interesting and
relevant ideas with interactive technologies.
Digivaasi literally means „digital natives‟.
We are an interactive agency focused on
creatively engaging consumers online.
We‟ve grown up with a passion for the
digital medium, and we love to uncover its
wonders and evolve with it.
Who
do we do?are we?
What

3. Us
Consumers
Brands
A Facebook page or a website form. A kick*** video or an email…
Every interaction with a brand matters.
We try to make these interactions interesting and memorable. While keeping them relevant to
the brand and its role in a consumer‟s life.
Our Simple
Approach

4. Services

5. Coming together is a beginning.
Keeping together is progress.
Working together is success.
There‟s no „i‟
in Team
“
”
Teamwork is the key to
success. So shut up and
do what I tell you.
- Henry Ford

6. Industry veteran, pioneer of viral
marketing in India, founder and guiding
light of Digivaasi.
Prabhat Bhatnagar
Chief Creative Officer
Lord of the Ring
Captain of the ship, master animator, sharp
observer and multiple-award-winner.
Creative Director
Master & Commander
Laven Chauhan
Previously, Prabhat was the
Creative Director at Webchutney.
Laven leads the creative team at Digivaasi
(some say he carries a whip).

7. Seasoned designer. User-experience expert.
Comic-book fanatic.
Mechanical engineer by qualification.
Copywriter by passion.
Ashima Bawa
Associate Creative Director (Art)
Design Diva
Sr. Copywriter/Strategist
Silent Operator
Abhishek Prasad
Combines form and function to create the
perfect digital experiences for brands.
Ashima heads the art team at Digivaasi.
Plays with words and ideas, creates
strategies, reads like a maniac.
Abhishek heads the copy team at Digivaasi.

8. Creative, project management, operations,
accounts, BD, strategy…
There‟s nothing Rajat can‟t do (hasn‟t done)!
Jack of all trades, and master of some.
Rajat Sachdeva
Director, BD & Operations
The Wizard COO/Technology Czar
The Troubleshooter
Rahul Bahuguna
Rahul leads the operations at Digivaasi,
supervises the technology department and
ensures smooth sailing on all projects.
Currently, he heads our account management
and BD teams.

9. Our
WorkWe keep busy as a bunch of bees.

10. Twitter’s first ever cricket
tournament
Pepsi was the sponsor of the ICC World
T20 and to bring the association alive
online, we created Pepsi Tweet20 – the
first ever cricket tournament on
Twitter.
Pepsi tweets a ball. You tweet a shot.
The correct shots get you runs and ups
your skill level. The wrong shots get you
out. Winners tweeted their way to Sri
Lanka and the campaign was trending
nationally on Twitter throughout!
Pepsi
Tweet20
View case study>>

11. An interactive comic-book
experience with Facebook integration and
personalized elements.
The story and art were created by graphic
artists, and the interactive experience,
site and promotions were created by us.
Alpenlibe Eclairs
Chocolaty Laila

12. Facebook
Applications
From creating engaging ideas for
Facebook apps, to the design and
technical development of social games,
Flash-based apps and more …
we do it all in-house.

13. Facebook
Applications
We‟ve created apps that let you paint
your face and become a cheerleader
(Pepsi), or trap your friends in a Mad
Professor‟s lair (Topper), or wish your
friends a Merry Christmas in a „chocolaty‟
way (Choko La) and many more.

14. Facebook
Applications
We‟ve developed apps for:
Pepsi
Aircel
Topper
Domino‟s
Bausch+Lomb
Choko La
Cadbury‟s
Fiama Di Wills
Colgate Maxfresh

15. A crazy story that brings together two of
the internet‟s biggest superheroes.
The idea was to establish Expedia‟s
message: “Across the world, there‟s one
word for travel: Expedia.
The video received over
700,000 views in a week.
Created in partnership with Lowe Lintas.
Expedia.co.in
Chukk de Rajnee
Watch the video >>

16. Happydent
Shineshah
More than an animated story and a game…
An interactive song-and-dance spectacle!
Created for Happydent Wave – the
chewing gum with a sparkling splash.
View the work >>
500,000+ views
Silver Abby at the GoaFest 2011
Results

17. Happydent
Shineshah
View the work >>
More than an animated story and a game…
An interactive song-and-dance spectacle!
Created for Happydent Wave – the
chewing gum with a sparkling splash.
500,000+ views
Silver Abby at the GoaFest 2011
Results

18. NASSCOM
Wonders Of The Web
A campaign for NASSCOM to promote
different aspects of internet usage.
The TG was heavy (but not evolved) internet
users unaware of the possibilities online.
The campaign was designed to be fun and
cheeky – not too preachy or instructional.

19. NASSCOM
Wonders Of The Web
We created a series of
animated guides to the web.
They explained stuff like shopping,
travel, matrimony and citizen
services online.
Informative yet quirky and light-hearted, the
videos showed the wonders of web through
everyday stories.

20. NASSCOM
Wonders Of The Web
A simple, clear website was designed
to help users try out the wonders of the
web, dispel myths and doubts, and show
how to stay safe online.

21. Aircel
Facebook Voice
View the work >>
The innovative service from Aircel let users
post updates in their own voices.
The idea: “Words can’t say what your
voice can do.”
We created an animated video showing the
benefit in a fun, wacky way.

22. It was sad to discover the plight of the Indian
tiger. It was even sadder to see nobody knew
about it.
So we joined Aircel‟s CSR initiative, leading the
entire online initiative from strategy to
conceptualization to execution.
Aircel
View the site >> Facebook >>
Save Our Tigers

23. Through the comprehensive yet simple
website, Stripey the Cub‟s facebook
page, and Stripey’s blog, the movement
gathered huge and heartwarming support,
and led millions to join the movement.
Aircel
View the site >> Facebook >>
Save Our Tigers

24. View the site >> Facebook >>
Aircel
Save Our Tigers
Through the comprehensive yet simple
website, Stripey the Cub‟s facebook
page, and Stripey’s blog, the movement
gathered huge and heartwarming support,
and led millions to join the movement.
Within the first 3 months:
Over 6 million views
1 million+ registered supporters
400,000+ Facebook Fans
Results

25. Foodfirst
Foodfirst.in
The online home for India‟s first TV channel
dedicated to FOOD.
From recipes to cuisines to expert chefs, it
has everything about food.
We created the content plan, wireframes
and designs for the website to reflect the
premium, vibrant look of the channel.

26. Aircel
Blyk
View the work >>
Aircel brought Blyk to India – a service
exclusively for the youth that gives them
free talktime, SMS and updates on the
stuff they like.
To promote it, we created a vibrant video
showing the benefits through a simple,
fun story.
The video won the Indian Digital Media
Award and was aired as a TV ad.
Results
1,550,000+ views within a week.

27. Topper
Horlicks Examskool
Exam season is when Topperlearning.com
gets the most traffic. It is also the best
time for Horlicks to promote the drink that
makes kids „exam ready‟.
Bringing them together, we
created Horlicks Examskool – an exciting
virtual school.

28. Topper
Under all the fun and games, the site has
online tests, videos and study material
to help kids ace the exams.
There are also badges, points and
rewards to be won, and forums where
students can interact.
Horlicks Examskool

29. Topper
With the success of the property, it has
been refreshed every year for the past 3
years.
ExamsKool 3 has even more fun and
excitement, along with deep social
integration throughout the site.
Horlicks Examskool

30. Pepsi Change the Game campaign
was a tribute to the revolutionized form
of cricket.
We took the campaign online by
giving fans crazy ways to cheer the
game together, online.
Pepsi Mega Wave was an attempt to
create the biggest Mexican wave online.
Desktop Dancer was an app that let
you and your friends dance on each
other‟s desktops for every 4 and 6 …
LIVE as match happened!
Pepsi
Change The Game

31. To promote its weekend breakaways, MMT
wanted to carry forward its Offisial Atyachaar
campaign online.
We brought the concept alive online through a
creative microsite which lets victims of Offisial
Atyachaar let loose and let off some steam.
Offisial success! With talk all
around and a spillover of 25000+
fans on facebook. MMT now
expanding the online campaign.
MakeMyTrip
Offisial Atyachaar
View the work >>
Results

32. With it‟s new „mood ko do lemon ka lift‟
campaign, 7up wanted to know how they could
carry the brand onto the online space.
We developed an interactive website which lets
the user explore the site according to his mood. A
flash driven website with different sections to
suit different moods.
Over 130,000 visits to the
website within 3 weeks.
Yahoo
7UP
Results
View the work >>

33. For a perfect brand integration for their
Happydent “Sparkling Teeth” chewing gum,
we suggested an Earth Hour campaign for
Happydent urging people to switch off their
lights.
Through a creative innovation across media
properties, we drove the message home
with a bang!
0.67% CTR against the industry
average of 0.2%. Sprakling
smiles all around.
Perfetti
Happydent
Results
View the work >>

34. Yahoo and 7up together wanted to spread the
“Mood ko do lemon ka lift” message using the
Yahoo property innovatively.
We conceptualized a property specific idea which
interacts with the entire Yahoo homepage to
showcase the moods we had to offer.
CTR rate of 0.5% against the
industry average of .2%. The
client cried. We did too.
Yahoo
Rich Media
Results
View the work >>

35. we‟ve worked on
Brands

36. Who? Why? What?
And other questions answered.
type
bd@digivaasi.com
talk
+91 9811559890
+91 9811207277
+91 011 2653 0142
5K, Jungi House, 2nd Floor,
Shahpur Jat,
New Delhi - 110049
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