advertising aids

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Advertising Aids Presentation By
Ashwini Guttedar
PDA Gulbarga

PPT Animation and Design by
Srinivas Guttedar

Published in: Education
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  • Animated open book effect (Difficult) Tip: You will need to use drawing guides and the ruler to position the objects on this slide. To display the drawing guides and the ruler, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . R ight-click the slide background area, and then click Grid and Guides . In the Grid and Guides dialog box, under Guide settings , select Display drawing guides on screen . (Note: One horizontal and one vertical guide will display on the slide at 0.00, the default position. The spine of the book will be aligned to the vertical drawing guide.) On the View tab, in the Show/Hide group, select Ruler . To reproduce the first shape in the Book cover group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Select the rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.5” . In the Shape Width box, enter 3.33” . On the rounded rectangle, drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Right (first row, fourth option from the left). In the Angle box, enter 0° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 50% (sixth row, sixth option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 25% (fifth row, sixth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line . Also in the Format Shape dialog box, click 3-D Format in the left pane, and then in the 3-D Format pane, do the following: Under Bevel , click the button next to Top , and then under Bevel click Circle (first row, first option from the left). Next to Top , in the Width box, enter 4 pt , and in the Height box, enter 4 pt . Under Surface , click the button next to Material , and then under Standard click Warm Matte (second option from the left). Also under Surface , click the button next to Lighting , and then under Neutral , click Three Point (first row, first option from the left). On the slide, drag the rounded rectangle until the left edge is against the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the second shape in the Book cover group on this slide, do the following: On the Home tab, in the Clipboard group, click the arrow under Paste , and then click Duplicate . On the slide, drag the duplicate rectangle until the left edge is against the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Under Drawing Tools , on the Format tab, in the Size group, in the Shape Width box, enter 0.73” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 50% . Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 100% . Also in the Format Shape dialog box, click 3-D Format in the left pane. In the 3-D Format pane, under Bevel , click the button next to Top , and then under No Bevel , click None . To reproduce the third shape (first small rectangle on the book spine) in the Book cover group on this slide, do the following: Select the first, larger rectangle on the slide. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Select the third, duplicate rectangle. Under Drawing tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.08” . In the Shape Width box, enter 0.73” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Diagonal (first row, third option from the left). In the Angle box, enter 135° . Also in the Format Shape dialog box, click 3-D Format in the left pane, and then in the 3-D Format pane, do the following: Under Bevel , next to Top , in the Width box, enter 3 pt , and in the Height box, enter 3 pt . Under Surface , click the button next to Lighting , and then under Neutral click Soft (first row, third option from the left). To reproduce the rest of the shapes (other small rectangles on the book spine) in the Book cover group on this slide, do the following: Select the third, smaller rectangle. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Repeat this process for a total of four thin, rounded rectangles. To position the four thin, rounded rectangles on the book spine, do the following: Drag the first rectangle 1.75” above the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the second rectangle 0.75” above the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the third rectangle 0.75” below the horizontal drawing guide, with the left edge touching the vertical drawing guide. Drag the fourth rectangle 1.75” below the horizontal drawing guide, with the left edge touching the vertical drawing guide. On the Home tab, in the Editing group, click Select , and then click Select All . On the Home tab, in the Drawing group, click Arrange , and then click Group . On the Home tab, in the Editing group, click Select , and then click Selection Pane . On the Selection and Visibility pane, double-click the group to edit the name, and then enter Book cover .   To reproduce the first shape in the Inside-left pages group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.5” . In the Shape Width box, enter 3.33” . On the rounded rectangle, drag the yellow diamond adjustment handle to the left to decrease the amount of rounding on the corners. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click Red, Accent 2, Darker 50% (sixth row, sixth option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors , click Red Accent 2, Darker 25% (fifth row, sixth option from the left). Also in the Format Shape dialog box, click Line Color in the left pane, and then in the Line Color pane, select No line . On the slide, drag the rectangle until the right edge is against the vertical guideline. On the Home , tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . To reproduce the second shape in the Inside-left pages group on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 4.33” . In the Shape Width box, enter 3.15” . On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Left (first row, fifth option from the left). In the Angle box, enter 180° . Under Gradient stops , click Add gradient stops or Remove gradient stops until five stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors , click White, Background 1, Darker 35% (fifth row, first option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 5% . Click the button next to Color , and then under Theme Colors , click White, Background 1 (first row, first option from the left). Select the third stop in the slider, and then do the following: In the Position box, enter 18% . Click the button next to Color , and then under Theme Colors , click White, Background 1, Darker 5% (second row, first option from the left). Select the fourth stop in the slider, and then do the following: In the Position box, enter 38% . Click the button next to Color , and then under Theme Colors , click White, Background 1 (first row, first option from the left). Select the fifth stop in the slider, and then do the following: In the Position box, enter 93% . Click the button next to Color , and then under Theme Color,s click White, Background 1 (first row, first option from the left). Also in the Format Shape dialog box, click Line Color in the left pane, and then in the Line Color pane, select No line . Also in the Format Shape dialog box, click Shadow in the left pane. In the Shadow pane, click the button next to Presets , under Outer click Offset Right (second row, first option from the left), and then do the following: In the Transparency box, enter 60% . In the Size box, enter 100% . In the Blur box, enter 4 pt . In the Angle box, enter 0° . In the Distance box, enter 3 pt . On the slide, drag the rectangle until the right edge touches the vertical drawing guide. On th e Home tab, in th e Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Press and hold CTRL, and then in the Selection and Visibility task pane, select the rectangle and the rounded rectangle to the left of the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , and then click Group . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-left pages . To reproduce the first shape in the Inside-right pages with text group, do the following: In the Selection and Visibility task pane, select the Inside-left pages group. On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . On the Home tab, in the Drawing group, click Arrange , point to Rotate , and then click More Rotation Options . In the Size and Position dialog box, on the Size tab, under Size and rotation , in the Rotation box, enter 180° . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-right pages . On the slide, drag the rectangle until the left edge is against the vertical drawing guide. On the Home , tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle .   To reproduce the text effects in the Inside-right pages with text group, do the following: On the Insert tab, in the Text group, click Text Box , and then on the slide, drag to draw a text box. Enter text in the text box, and then select the text. (Note: To reproduce the example above, enter Introduction .) On the Home tab, in the Font group, do the following: In the Font list, select Vivaldi . In the Font Size list, select 18 . On the Home tab, in the Paragraph group, click Center to center the text in the text box. On the slide, drag the text box until the left edge of the text is 1” to the right of the vertical drawing guide and the bottom edge of the text is 0.5” above the horizontal drawing guide. To reproduce the page edges in the Inside-right pages with text group, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Lines click Line (first option from the left). On the slide, press and hold SHIFT, and then drag to draw a straight, vertical line. Select the line. Under Drawing Tools , on the Format tab, in the Size group, in the Shape Width box, enter 4.32” . Under Drawing Tools , on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline , and then under Theme Colors , click White, Background 1, Darker 15% (third row, first option from the left). On the Home tab, in the Clipboard group, click the arrow to the right of Copy , and then click Duplicate . Repeat this process for a total of six lines. On the slide, drag the six lines until they are bunched together in a dense group, no wider than 0.5”. In the Selection and Visibility task pane, press and hold CTRL, and then select all six straight connectors (lines). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Point to Align , and then click Align Selected Objects . Point to Align , and then click Distribute Horizontally . Point to Align , and then click Align Middle . Click Group . On the slide, drag the group of lines until the right edge of the group of lines is touching the right edge of the white rectangle to the right of the vertical drawing guide. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . In the Selection and Visibility task pane, press and hold CTRL, and then select the group of lines, the text box, and the Inside-right pages group. On the Home tab, in the Drawing group, click the arrow under Arrange , and then click Group . In the Selection and Visibility task pane, double-click the new group to edit the name, and then enter Inside-right pages with text . To reproduce the animation effects on this slide, do the following: In the Selection and Visibility pane, select the Book cover group. On the Home tab, in the Drawing group, click Arrange , and then click Bring to Front . In the Selection and Visibility pane, select the Inside-left pages group. On the Home tab, in the Drawing group, click Arrange , and then click Bring Forward . In the Selection and Visibility pane, select the Book cover group. On the Animations tab, in the Advanced Animation group , click Add Animation , point to Exit , and then click More Exit Effects . In the Add Exit Effect dialog box, under Basic , click Wipe . On the Animations tab, in the Timing group, do the following: In the Start list, select With Previous . In the Duration box, enter 1.00 second . Also on the Animations tab, in the Animation group, click Effect Options , and then click From Right . In the Selection and Visibility pane, select the Inside-left pages group. On the Animations tab, in the Advanced Animation group, lick Add Animation , point to Entrance , and then click More Entrance Effects . In the Add Entrance Effect dialog box, under Basic , click Wipe . On the Animations tab, in the Timing group, do the following: In the Start list, select After Previous . In the Duration box, select 1.00 seconds . Also on the Animations tab, in the Animation group, click Effect Options , and then click From Right . To reproduce the background effects on this slide, do the following: Right-click the slide background area, and then click Format Background . In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops that you added as follows: Select the first stop in the slider, and then do the following: In the Position box, enter 63% . Click the button next to Color , and then under Theme Colors , click Black, Text 1 (first row, second option from the left). Select the second stop in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color list, and then under Theme Colors , click Black, Text 1, Lighter 50% (second row, second option from the left).
  • Animated picture pans in window with fade-in captions (Advanced) Tip : For best results, select a high-resolution, vertically oriented picture, where the picture height is larger than the slide height. The picture in the example above is 15” high and 10” wide. (Normal slide dimensions are 7.5” high and 10” wide.) To reproduce the picture effects on this slide, do the following: On the Home tab, in the Slides group, click Layout , and then click Blank . On the Insert tab , in the Images group, click Picture . In the Insert Picture dialog box, select a picture, and then click Insert . Select the picture. Under Picture Tools , on the Format tab, in the Size group, click the Size and Position dialog box launcher. In the Format Picture dialog box, resize or crop the image so that the height is set to 15” and the width is set to 10” . To crop the picture, click Crop in the left pane, and in the right pane, under Crop position , enter values into the Height , Width , Left , and Top boxes. To resize the picture, click Size in the left pane, and in the right pane, under Size and rotate , enter values into the Height and Width boxes. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Top . Click Align Center . The remainder of picture will extend beyond the bottom edge of the slide area. You may need to zoom out to view your slide. To zoom out, on the View tab, in the Zoom group, click Zoom . In the Zoom dialog box, select 33% . To reproduce the shape effects on this slide, do the following: On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rounded Rectangle (second option from the left). On the slide, drag to draw a rounded rectangle. Select the rounded rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.5” . In the Shape Width box, enter 8” . Also on the Format tab, in the Shape Styles group, do the following: Click the arrow next to Shape Fill , and then click No Fill . Click the arrow next to Shape Outline , and then under Theme Colors click White, Background 1 (first row, first option from the left). Also on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Style . In the Line Style pane, in the Width box, enter 12.5 pt . Also in the Format Shape dialog box, in the left pane, click 3-D Format , and then do the following in the 3-D Format pane: Under Bevel , click the button next to Top , and then under Bevel click Circle (first row, first option from the left). Under Surface , click the button next to Material , and then under Standard click Warm Matte (second option from the left). Click the button next to Lighting , and then under Cool click Freezing (second option from the left). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Middle . Click Align Center . On the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.51” . In the Shape Width box, enter 10” . Also on the Format tab, in the Shape Styles group, click the arrow next to Shape Outline , and then click No Outline . Also on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill , point to Gradient , and then click More Gradients . In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the Fill pane, and then do the following: In the Type list, select Linear . Click the button next to Direction , and then click Linear Down (first row, second option from the left). Under Gradient stops , click Add gradient stops or Remove gradient stops until two stops appear in the slider. Also under Gradient stops , customize the gradient stops as follows: Select the first stop from the left in the slider, and then do the following: In the Position box, enter 0% . Click the button next to Color , and then under Theme Colors click Black, Text 1 (first row, second option from the left). In the Transparency box, enter 0% . Select the second stop from the left in the slider, and then do the following: In the Position box, enter 100% . Click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). In the Transparency box, enter 0% . On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Top . Click Align Center . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate . On the Home tab, in the Drawing group, click Arrange , point to Rotate , and then click Flip Vertical . Also on the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Bottom . Click Align Center . Also on the Home tab, in the Drawing group, click Shapes , and then under Rectangles click Rectangle (first option from the left). On the slide, drag to draw a rectangle. Select the rectangle. Under Drawing Tools , on the Format tab, in the Size group, do the following: In the Shape Height box, enter 2.55” . In the Shape Width box, enter 1.06” . Under Drawing Tools , on the Format tab, in the bottom right corner of the Shape Styles group, click the Format Shape dialog box launcher. In the Format Shape dialog box, in the left pane, click Line Color . In the Line Color pane, select No line . Also in the Format Shape dialog box, in the left pane, click Fill . In the Fill pane, select Solid fill , click the button next to Color , and then under Theme Colors click Black, Text 1, Lighter 25% (fourth row, second option from the left). On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Right . Click Align Middle . Select the rectangle. On the Home tab, in the Clipboard group, click the arrow next to Copy, and then click Duplicate . Select the duplicate rectangle. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align to Slide . Click Align Left . Click Align Middle . On the Home tab, in the Editing group, click Select , and then click Selection Pane . In the Selection and Visibility pane, select the rounded rectangle. On the Home tab, in the Drawing group, click Arrange , and then click Bring to Front . In the Selection and Visibility pane, press and hold CTRL, and then select the rounded rectangle and four rectangles. On the Home tab, in the Drawing group, click Arrange , and then click Group . To reproduce the text effects on this slide, do the following: On the Insert tab, in the Text group, click Text Box . On the slide, drag to draw a text box. Type the text you want to appear in the text box, and then select the text. Format the text in the textbox using the following steps: On the Home tab, in the Font group, choose the Calibri font and a font size of 26 . Click the arrow next to Font Color , and then under Theme Colors click White, Background 1 (first row, first option from the left). In the Paragraph group, click Align Text Left . Drag the text box to the lower left part of the rounded rectangle. To reproduce the animation effects for the picture on this slide, do the following: On the slide, select the picture. On the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Entrance , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 2 . On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Motion Paths . In the Add Motion Paths dialog box, under Lines and Curves , click Up . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 20 . On the slide, select the Up motion path, and then do the following: Press and hold SHIFT, and then drag the end point (red arrow) of the motion path to the top edge of the slide. Press and hold Shift, and then drag the starting point (green arrow) of the motion path to the bottom edge of the slide. To reproduce the animation effects for the text on this slide, do the following: On the slide, select the text box. On the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Entrance , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type .5 . Also on the Animations tab, in the Timing group, in the Delay box, type 3.0 . Also on the Animations tab, in the Advanced Animation group, click Add Animation , and then, under Exit , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type .5 . Also on the Animations tab, in the Timing group, in the Delay box, type 8.0 . On the slide, select the text box. On the Home tab, in the Clipboard group, click the arrow next to Copy , and then click Duplicate . On the slide, click in the second text box and edit the text. On the Animations tab, in the Advanced Animation group, click Animation Pane . In the Animation P ane, do the following: Select the entrance animation on the second text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 8.5 , and then click OK . Select the exit animation on the second text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.0 , and then click OK . On the slide, select the second text box. On the Home tab, in the Clipboard group, click the arrow next to Copy , and then click Duplicate . On the slide, click in the third text box and edit the text. In the Animation P ane, do the following: Select the entrance animation on the third text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 13.5 , and then click OK . Select the exit animation on the third text box. Click the arrow to the right of the effect, and then click Timing . In the Fade dialog box, on the Timing tab, in the Delay box, enter 19.5 , and then click OK . On the slide, press and hold CTRL, and then select the three text boxes. On the Home tab, in the Drawing group, click Arrange , point to Align , and then do the following: Click Align Selected Objects . Click Align Middle . Click Align Center . To reproduce the animation effects for the shapes on this slide, do the following: On the slide, select the rounded rectangle and the group of shapes that form the background of the slide. On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Emphasis Effects . In the Add Emphasis Effect dialog box, under Basic , click Grow/Shrink . Also on the Animations tab, in the Timing group, in the Start list, select After Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 2 . On the Animations tab, in the Animation group, click Effect Options , and then click Horizontal . On the Animations tab, in the Advanced Animation group, click Add Animation , and then click More Exit Effects . In the Add Emphasis Effect dialog box, under Basic , click Fade . Also on the Animations tab, in the Timing group, in the Start list, select With Previous . Also on the Animations tab, in the Timing group, in the Duration box, type 1 .
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    1. 1. on POOJYA DODDAPPA APPA By Ashwini OF ENGINEERINGCOLLEGE R. Guttedar 3PD08IP008 Under the Guidance of Prof. Devasudhakar 1
    2. 2. CONTENTSAdvertising Aids Trademark Slogans Advertising Packaging POP Displays Premiums Aids Free Samples Coupons and ContestsBibilography 2
    3. 3. What is advertising? Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering. Advertising messages are usually viewed via various traditional media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising etc or new media such as websites and text messages. 3
    4. 4. ADVERTISING AIDSThe advertising program can aim to consumerawareness and attitude.Buyers may be induced to purchase and repurchase.we can have advertising relevant to each stage in thebuying process.Advertising aids is the function of advertising toload step by step to the point of purchase. 4
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    6. 6. TRADEMARK
    7. 7. TRADEMARK A trademark is any mark, i.e. device, brand, label, logo, name, signature word/s letters, numerals or any combination thereof used in relation to goods so as to indicate a connection between the goods and the owner of the trademark. Simply put a trade mark is any mark, used in relation to your goods, which distinguishes your goods from the similar goods of anyA trademark as defined in Indian Trade Mark Act other person.means a registered trademark or mark used to identifythe origin and manufacture of the goods. The main thrust of trademark law is to make sure that trademarks dont overlap in a manner that causes customers to become confused about the source of a product. 7
    8. 8. TRADEMARKTrademark indicates the source of goods. Once acertain amount of goodwill is built around atrademark, consumers soon start buying the productbased on the mark or name automatically assumingthat this name or mark denotes a certain quality orproperty which they desire. Therefore, it would beunfair to allow another producer to take advantage ofthe brand name and sell his own similar goods underthat trademark. The trademark therefore performs thisbasic function of preventing confusion or deception asto the source of a product. 8
    9. 9. TRADEMARKA trademark is a device which can take almost anyform, as long as it is capable of identifying anddistinguishing specific goods or services. Such as: Letters and words Graphical And Symbolic Logo Pictures and Drawing Logo A Combination Of Words And A Logo Logo with words and A Slogan Product Shape. 9
    10. 10. TRADEMARK Letters and Words 10 It is Even Called Lingual Mark
    11. 11. TRADEMARK Symbolic and Graphical LogSymbolic and Graphical Logos are probably the next Motorola Opera Mini Vodafone Volkswagen Applemost common form of mark. A logo can be described asa design which becomes a mark when used in closeassociation with the goods or services being marketed.Examples of logo marks areFace book MSN State Bank’s Toyota Google chrome Internet Explorer 11
    12. 12. Pictures or DrawingsTRADEMARK LogoPictures or drawings of a character or scene areoften used as trademarks or service marks. 12
    13. 13. TRADEMARK Combination of Words and a Logodemark might be a combination of letters and a design, such 13
    14. 14. TRADEMARKLogo with words and A Slogan Slogans from advertising campaigns are also used as trademarks. Example slogans which have strong trademark rights attached to them. 14
    15. 15. TRADEMARK Product ShapeA product or container shape can also serve aenforceable trademark. Example Copyright??? 15
    16. 16. What is the Difference Between a Trademark and a Copyright?Copyrights and trademarks are two distinct types of intellectual property.Many people confuse the two types of protections and think that the two areone-in-the-same. While both are extremely useful business tools and both areextremely valuable business assets,Trademarks A "trademark" is a word, name, symbol, or device, or any combination,used, or intended to be used, in commerce to identify and distinguish the goodsof one manufacturer or seller from goods manufactured or sold by others, andto indicate the source of the goods. In short, a trademark is a brand name.Copyrights A Copyright is a form of "intellectual property." The governmentaffords protection to original works of authorship fixed in a tangible medium –this protection is called a "Copyright." Copyright protection is given to"works," including literary, dramatic, musical, and artistic works, such aspoetry, novels, movies, songs, computer software, and architecture. A copyrightgives the owner the exclusive right to reproduce, distribute, perform, display, orlicense a work, and derivatives to the work. 16
    17. 17. TRADEMARK Symbolstrademark may be designated by the following symbols: ™ for an unregistered trade mark, that is, a mark used to promote or brand goods ℠ for an unregistered service mark, that is, a mark used to promote or brand services ©  for a or service ® for a registered trademark registered mark Copyright 17
    18. 18. SLOGANS Company LOGO 18
    19. 19. SLOGANS A Slogan Phrase or sentence used repeatedly in the advertising of a product or service that, through its repetition alone, eventually comes to identify the product or service.Essentially, slogans serve one of two basicfunctions: either to communicate an idea thatmanufacturers want associated with the product orservice, or to retain continuity within an advertisingcampaign.A slogan is a form of verbal logo. In a print ad, itusually appears just beneath or beside the brand nameor logo.A slogan sums up what one stand for, one’s specialty,the benefit, and one’s marketing position, and one’scommitment. 19
    20. 20. SLOGANSIt is especially useful to reinforce one’s identity. Aslogan can prove to be more powerful than a logo.People can remember and recite your slogan whilethey are unlikely to doodle your logo. It is moreimportant for your slogan to clearly state what youare about the product.Slogans have two basic purposes: to providecontinuity to a series of ads in a campaign and toreduce an advertising message strategy to a brief,repeatable, and memorable positioning.The slogan should be used everywhere. Think of it asbeing attached to one’s name like a shadow; put it onbusiness cards, printed ads, personal brochures,signs, letters, in the yellow pages -everywhere onecan put it. 20
    21. 21. SLOGANSThe advertising slogan is always short andepigrammatic in nature. It helps to make the ad moreimpressive and memorable. The business slogan is an essential part of the companys identity and image. Its much more than telling the customers that you provide great services or products. These intelligent and original short statements have a very powerful influence on your audience, affecting the way they perceive your performance and market position. They create sharpThe keys to great exclusivity and they constitute a market distinction, business slogans are creativity, source of pride.originality and confidence. Its having your own voiceand opinions and not just copying what yourcompetitors are doing. Its being a leader, not afollower. This is particularly important in our era of 21
    22. 22. SLOGANSSome slogans are created just for specificcampaigns for a limited time.some are intended as corporate slogans, to be usedfor an extended period.some slogans start out as the former, and findthemselves converted to the latter because theytake hold with the public,And some are memorable many years after theiruse is discontinued. 22
    23. 23. SLOGANS Examples : Zindagi Ke Saath Bhi, ZindagiLife Insurance of LIC "Yogakshemam Vahamyaham"— Ke Baad Bhi — (Jeevan Anand) Corporation (LIC) (Your welfare is our responsibility) “Very Very Tasty Tasty" — Britannia 50 50 “Have a Break Have a Kit Kat” — Kit Kat “The Complete man” — Raymonds "Sense and Simplicity" — Philips “Desh ka Namak” — Tata Salt To You” — Vodafone “Power“Burrrrrrrrr"— Coca Cola “Leap Ahead" —Intel 23
    24. 24. SLOGANS 24
    25. 25. 25
    26. 26. PACKAGING
    27. 27. PACKAGING packaging and labels is used by marketers toTheencourage potential buyers to purchase theproduct.Package design has been an important andconstantly evolving phenomenon for dozens ofyears.A product package is an important part ofconsumer acceptance.The mental image of the product which comes tothe consumer’s mind is of this package.Products are often judged by their packages and27
    28. 28. PACKAGINGThere exists a close interrelationship betweenadvertising and packaging components of themarketing equation.Packages with eye appeal stand out on the shelf;some consumers will reach for the product in theattractive package. Packages must do the work of the fastvanishing sales person. 28
    29. 29. PACKAGINGSuch dimensions as colour, shape and size of thepackage are examined for impact on consumers.Recognizing the marketing importance of thepackage, many firms make periodic review withpackaging updating in mind. Specializedconsulting firms and the major packagingmanufacturers are involved in the activity.Multiple units packaging also can increase sales,Many items are consumed on impulse and at afaster rate if the item is already on the pantryshelf. 29
    30. 30. PACKAGING 30
    31. 31. PACKAGIN Flip top Cap Easy Thread G Jar Cap“Hai Na kamal Ka Dhakan” 31
    32. 32. PARLE - G 32
    33. 33. PACKAGIN GCARBONATED SOFT DRINK 33
    34. 34. POINT-OF-PURCHASE
    35. 35. POINT-OF-PURCHASEAdvertising can, at best, leave a mark in theconsumer’s mind, but to elevate it from a markto a purchase, (point of purchase) POP plays asignificant role. As the Indian market progressestowards mega stores, shopping malls andhypermarkets, The POP is the last chance for theseller to create a brand equity that attracts andengages the customer. Any unplanned buyingthat happens in the store is possibly a directresult of this touch-and-feel factor.
    36. 36. POINT-OF-PURCHASEThe most common types of in-store displayinclude counter cards, wall signs, bannersdisplay bins Floor Stands and Counter Stands.The importance of these devices has been steadilyincreasing for a number of product classes soldin retail stores, such as photography, cosmetics,cloth, liquor and medicines. Firms shouldcarefully plan their displays to fit the needs ofthe dealers or retailers.
    37. 37. POINT-OF-PURCHASE Innovative POP displays essentially allow better display of merchandising and offer a crucial platform for the product. In the retail world, "POP" is used to refer to point-of-purchase advertising displays. POP displays can take various forms, including shelf-mounted signs, hanging posters, and more. Since an estimated 70% of purchase decisions are made within the retail store itself, effective POP displays can have a dramatic impact on sales for a particular product category or brand
    38. 38. POINT-OF-PURCHASE POP Touch and Feel
    39. 39. POINT-OF-PURCHASE POP Banners.
    40. 40. POINT-OF-PURCHASE POP Display Bins….
    41. 41. POINT-OF-PURCHASE POP Counter Displays……..
    42. 42. POINT-OF-PURCHASE POP Floor Stands……
    43. 43. PREMIUMS 43
    44. 44. PREMIUMSPremiums are the gifts that are offered alongwith the product at no additional cost.Such offers include digital watch free with ahealth supplement drink. A ceramic bowl freewith coffee powder, gold pendent or a ring freewith a bike. These promotions are undertaken bycompanies to encourage product trial, createexcitement in the product and to attract newcustomers. The Premium may be free or available to the consumer by paying a price well below the regular market price 44
    45. 45. PREMIUMS Examples 45
    46. 46. FREE SAMPLES 46
    47. 47. FREE SAMPLESSamples are generally used to introduce a newproduct and as a sales tool to attract the attention ofprospects.The purpose of a free sample is to acquaint theconsumer with a new product, and is similar to theconcept of a test drive, in that a customer is able totry out a product before purchasing it. 47
    48. 48. FREE SAMPLES No product sells itself unless it has dramatic appeal. In the normal course, the prospects must be provided with samples and should be convinced of their value and worth whileness. Without samples, this objective cannot be easily achieved.For example, a salesman who calls on a physicianregularly carries samples of the products which hewants to influence the doctor to prescribe. Thussamples received by him are distributed by the doctorto his patients free of charge. In this way, the productgains entry in the market in course of time. 48
    49. 49. FREE SAMPLES Examples : 49
    50. 50. COUPONS & CONTESTS 50
    51. 51. COUPONSCoupons can be considered as a certificate offeredby the retailer or manufacturer that entitle theowner to some stated savings or claim the speciedthings.Coupons bear a date of expiry and cannot beredeemed after te cut of dateOffer a coupon is a versatile technique and can beused to achive different types of sale promotion There are many many different couponsobjectives such as : Discounts Coupons, free shipping Coupons, first-time customer coupons BOGO coupons. ( buy one, get one free) Gift Certificates etc.. . 51
    52. 52. COUPONS Exampl e 52
    53. 53. CONTESTFirms may sponser contests to attract additionalcustomers. They offer COLA COCA substantial cash ormerchandise prizes to call attention to their Bottle Kholoproduct. London BoloContest requires theContest participants to perform sometaskExamples are : 53
    54. 54. Any Quarries? References :S.H.H Kazmi & Satish K Bathra “Advertising and Sales Promotion” Animation and Design By: John Caples” Tested Advertising Methods” Srinivas Guttedar 54

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