To be brand conscious........
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To be brand conscious........

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To be brand conscious........ To be brand conscious........ Presentation Transcript

  •  Jannat iftikhar Nimrah zahid Amber rubab Ayesha ghaffar Tayyaba latif Aqsa malik Presented to: Mam Nida
  • To be brand conscious…..
  • Contents  Brand  Brand awareness  Brand consciousness  Why people are brand     conscious now a days???? Influence of brands Use of brands to enhance image Brand consciousness leads to brand dependence conclusion
  • Brand  What is brand????  A brand is the identity of a specific product, service, or business.A brand can take many forms, including a name, sign, symbol,color combination or slogan.
  • Various elements of a brand, such as  Name  Logo  Tagline  Graphics  Shapes  Sounds  Colours etc….
  • Brand awareness  What is awareness?????  Brand awareness is the probability that consumers are familiar about the life and availability of the product
  • Brand awareness  Association with brands  Types: 1. Aided awareness
  • Top-of the mind awareness
  • Importance  For business  For consumer  Successful brand awareness
  • Ways to create awareness  Through media  Through internet
  • Brand consciousness  What is brand consciousness?????  Brand awareness has led to create brand conscious  Increase in brands
  • Brand consciousness  Good for business class
  • Why people are brand consciousness now a days???  Match with modern society  Attraction through celibrites
  • Why people are brand consciousness now a days???  Peer pressure  Men and women both
  • Use of brands to enhance image  Association with brands, reflects who I am!  Brands alone, are not for this purpose  But this is how are brain works
  • Use of brands to enhance image
  • Brand consciousness leads to brand dependence  brand dependence  brand….only a reflection of who we are  difference b/w brand preference and brand dependence
  • Conclusion  comfort  your originallity  make sure you can afford it  your own style statement