There’s more to life than a volvoPresentation Transcript
There’s More to Life than a Volvo… That’s Why you should Drive one
Who Is Volvo? Brief History Volvo is one of the car industry’s strongest brands Volvo was founded in Gothenburg, Sweden by Gustaf Larson and AssarGabrielsson With the first Volvo launching on April 14th 1927
What’s volvos value? Volvo as a brand focuses on 4 aspects Safety Environment Quality Design
Knowledge saves lives SAFETY and ENVIRONMENT Volvo expresses the importance of safety to our clients by providing our circle of life tests and using our slogan “ your just not driving a car, your driving a promise” http://www.volvocars.com/intl/top/about/values/pages/safety.aspx When it comes to Environment Volvo has a DRIVe campaign and we believe one very good alternative for fuel right now is ethanol, as well as other resourceful ideas. http://www.volvocars.com/intl/top/about/values/pages/safety.aspx
A PRECIOUS METAL WORTH INVESTING IN QUALITY and DESIGN Volvo builds things to last, and that our clients and consumers will feel is an investment. One of our secrets to creating this quality is the 7 coats of paint on each car. As far as design when it comes to Volvo we stick to the slogan “ Less is More” We are a perfect example of art and technology. Beauty and safety.
Volvo and the social media Volvo uses internet marketing as a way of promoting new models and gaining insight from consumers reaching to them via.. Twitter-@volvoXc60 Youtube Flickr Facebook Blogging- http://www.thecarthatstopsitself.com./ Volvo has had great Twitter feed success and a lot of feedback via Facebook and youtube.
Volvo on youtube Our newest campaign for VolvoXc60 http://www.youtube.com/watch?v=OUJDx0CNHrA Along with one of our most popular campaigns of Volvo and New Moon http://www.youtube.com/watch?v=ml_EJNVtDik&feature=related
Challenges and goals Volvo has many goals. Two recent goals are expanding in the social media and to steady find ways to be environmental friendly with the Volvo vehicles. Volvo is one of the leading brands in the car industry right now but one recent challenge is new safety challenges for the electric cars. Making them just as safe as other Volvo cars.
Volvo has just the right price We at Volvo try and accommodate every consumer and work with each individual on what’s the best budget for them. One way we do this is by making great offers and coverage plans for each customer. Calling it our secure and safe way of budgeting reasonable prices. Currently we are offering a $500 bonus offer towards a lease of any Volvo or $1000 towards the purchase of any new model. In addition to bonuses we offer a variety of warranty’s and different roadside assistances.
Beyond volvo cars… Volvo has more to offer besides cars, as a brand we offer much more… Trucks/Estates/buses/ construction equipment/financial services/ect. Community and Customer involvement Clubs/events/videos/music VOLVO.FOR.LIFE