•A viral video is one that becomes popular throughthe process of Internet sharing, typically throughvideo sharing websites, social media and email.•Viral Videos are often humorous in nature and mayrange from televised comedy sketches tounintentionally released amateur video or simplyweird videos.
Social Impact• Internet celebrities Video websites such as YouTube often create Internet celebrities, individuals who have attracted significant publicity in their home countries from their videos.
• A faddish joke or practice that becomes widely imitated.• In this popular understanding, internet memes doappear to spread and replicate "virally." That is,they appear to spread and mutate via distributednetworks in ways that the original producerscannot determine and control.
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