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Giveaway setup with MailChimp
How to arrange a free download for new
newsletter subscribers
Newsletter giveaways
• A free giveaway with your email newsletter is a
proven way to encourage sign-ups
• This slideshow w...
Pre-requirements
• You will need an account set up with MailChimp and
a list within that account with your email list.
• Y...
Step 1: choose your list
Sign in to your MailChimp
Dashboard
From the left hand menu find
Lists
If you have several lists,...
Get to the right form
From the next screen
choose General forms
Then click the drop-down
arrow beside Signup form
and sele...
Write your email
• Here is where you get to write your welcome email.
There will be some standard text there already but
y...
Add your giveaway

When you have your welcome message written, write the link to your
download.
“Click here to get the lov...
Attaching your file
Now we are going to actually
attach the file.
Rather than the standard “Web
Address” we want to attach...
Upload your file to MailChimp

Once you have selected “File” as on the previous slide, you will then be taken to
your File...
Finally, select it
Once your file has been uploaded
successfully you will be able to see
it in your File Manager list of f...
So where is my giveaway?
• Your precious giveaway file is carefully stored on the
MailChimp servers ready to be sent out t...
Why isn’t it on my website?
• You can direct people back to your site to get the
giveaway there if you wish.
• The advanta...
I hope this was helpful. More goodies on MailChimp, Wordpress and social
media over on http://www.rosemariegant.com plus a...
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How to set up a giveaway to your newsletter subscribers using Mailchimp

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"Giveaways" are documents, videos, sound files, that you get free when you sign up to someone's email list. They can help make your list attractive to new users, but how do you make sure they sign up to get the giveaway and don't just get the link to your prize passed on from someone else? This slideshow explains how to set this up using the Mailchimp email newsletter system.

**UPDATE: New version of MailChimp e-book Oct. 2014 at http://rosemariegant.com/product/mailchimp-help/ now outlines how to do MULTIPLE giveaways but still subscribing to just one list. So if you have an audio file but also a PDF as two different giveaways you can offer this choice but still have people signing to your main mailing list.

Published in: Technology
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  • I'm trying to upload an audio book but its too big. What do I do? Is there any way for me to make it available to the subscribers? Thank you.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi Jeremy - that's a good point and the answer is yes! You need to use MailChimp groups. It is something I am working on at the moment for a client. When we've got a step-by-step I will put a guide together. Thanks for asking :-)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This is terrific for a site with only one opt in form, and only one giveaway. Is there a good method with MC to offer different incentives from different forms, but still be signing people up to the same list?
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • That's very good to know!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi - yes great question but I can assure you that this is created on a 'forever free' account. You may be thinking of the situation where you create a series of autoresponders or automatic emails when someone signs up and which you do need to be on the paid account for, but not for this one thank goodness :-)
       Reply 
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    Your message goes here
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Transcript of "How to set up a giveaway to your newsletter subscribers using Mailchimp"

  1. 1. Giveaway setup with MailChimp How to arrange a free download for new newsletter subscribers
  2. 2. Newsletter giveaways • A free giveaway with your email newsletter is a proven way to encourage sign-ups • This slideshow will show you how to set up a giveaway using the MailChimp software at http://www.mailchimp.com. • This is the software I use on my site but I have no connection with MailChimp other than as a standard user. www.rosemariegant.com
  3. 3. Pre-requirements • You will need an account set up with MailChimp and a list within that account with your email list. • You will also need your giveaway prepared – a pdf of useful notes, an MP3 meditation perhaps, but it needs to be ready to go. • (If you need help with setting up MailChimp I have an e-book available: http://rosemariegant.com/blog/downloads/introductionmailchimp/) www.rosemariegant.com
  4. 4. Step 1: choose your list Sign in to your MailChimp Dashboard From the left hand menu find Lists If you have several lists, choose the one that you want to be associated with the giveaway. Click the drop-down arrow way over to the right next to Stats and select Signup forms. www.rosemariegant.com
  5. 5. Get to the right form From the next screen choose General forms Then click the drop-down arrow beside Signup form and select Final “welcome” email. (It’s not a bad idea to check the wording on your other forms while you are here.) www.rosemariegant.com
  6. 6. Write your email • Here is where you get to write your welcome email. There will be some standard text there already but you can change that of course. • Up till now the emails your new subscriber will have received will all have been fairly short and automated. This is your chance to connect with them. www.rosemariegant.com
  7. 7. Add your giveaway When you have your welcome message written, write the link to your download. “Click here to get the lovely thing I have created for you as thanks for signing up to this list” Highlight the text (by holding the left mouse button and dragging over it) that you want to be the link to your download and press the link button in the menu bar – shown above. www.rosemariegant.com
  8. 8. Attaching your file Now we are going to actually attach the file. Rather than the standard “Web Address” we want to attach a link to a file. Click the drop-down arrow on the right of “Web Address” and choose the “File” option. www.rosemariegant.com
  9. 9. Upload your file to MailChimp Once you have selected “File” as on the previous slide, you will then be taken to your File Manager where all your uploads are. If your giveaway is a new file you will need to choose Upload, or if you have loaded a copy previously look under the Files tab to find it. www.rosemariegant.com
  10. 10. Finally, select it Once your file has been uploaded successfully you will be able to see it in your File Manager list of files. Mine looked like this. Now just click on Select at the bottom and it will create the link back to your welcome message screen. Make sure you click “update” back on the message screen and you are done! www.rosemariegant.com
  11. 11. So where is my giveaway? • Your precious giveaway file is carefully stored on the MailChimp servers ready to be sent out to new subscribers to the list you chose back at the beginning. www.rosemariegant.com
  12. 12. Why isn’t it on my website? • You can direct people back to your site to get the giveaway there if you wish. • The advantage to holding it with MailChimp is that people signing up can get the download but if they try to pass the link on others won’t be able to use it unless they are actually signed up to your list. Otherwise they might just pass it around and you would miss subscribers. www.rosemariegant.com
  13. 13. I hope this was helpful. More goodies on MailChimp, Wordpress and social media over on http://www.rosemariegant.com plus a nice little mini book on what to check for before you publish a blog post – my free giveaway! Have a great day. www.rosemariegant.com
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