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Image SEO Ranking Tips
 

Image SEO Ranking Tips

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This slide presentation was presented at SLCSEM in Salt Lake City.

This slide presentation was presented at SLCSEM in Salt Lake City.

I also wrote a supporting post:

http://www.seo.com/blog/image-seo-ranking-tips/

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    Image SEO Ranking Tips Image SEO Ranking Tips Presentation Transcript

    • Image SEORanking Tips
    • Image Attributes• Image filename• Image location• Image grouping• Image file size• Image alt attribute• Image title• Image caption File name: picture_Mustang_Boss_302_Laguna_Seca_2012.jpg File size: 317kb
    • Image Ranking Factors• Keywords in filename• Keywords in alt text• Keywords in URL of image• Keywords in content near image• Strength of page(s) containing image• Links• Embeds (republished images)• +1/Shares/Tweets/Embeds• Color & image size• CTR from SERPs• Category & Tags• Speed & consistency of interest
    • Types of Images• Products• Resources• Statistics• Leaks• Cross promotions• Infographics• Events• Screenshot (demo)
    • Purpose of Image SEO• Branding• Link attraction• Use of image on the Web (embeds)• Long-tail search results• Off-site marketing• Improve click-thru rates to your site• SERPs real estate
    • Connect With MeAsh BucklesPresident, SEO.com@ashbuckleshttp://www.seo.com/blog/image-seo-ranking-tips/