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Actionable Video SEO for Marketers
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Actionable Video SEO for Marketers

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This slide presentation was presented at SLCSEM in Salt Lake City. …

This slide presentation was presented at SLCSEM in Salt Lake City.

I also wrote a supporting post:

http://www.seo.com/blog/actionable-video-seo-marketers/

Published in: Business, Technology

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Transcript

  • 1. Actionable Video SEO Ash Buckles President, SEO.com
  • 2. 13 top videos from YouTube
  • 3. Video Sites
  • 4. Video Ranking Factors• Keywords in title• Number of views• Number of comments• Category & Tags• +1/Shares/Tweets/Embeds• Favorites• Ratings• Sentiment (Like/Dislike ratio)• Channel views• Number of subscribers• Links• Embeds• Video Sitemap• Channel login activity• Speed & consistency of interest• Quality description (click-thru factor)• Flags
  • 5. User Intent
  • 6. Video Search
  • 7. Types of VideosThings that appear in Universal Search
  • 8. Related Searches Keyword Research Suggest/Auto Complete Terms YouTube Searches & RelatedKeywords from Social Media Users Industry terms
  • 9. Types of Videos Product videos
  • 10. Product Videos Increased sales: 6-30% (ReelSEO - http://www.reelseo.com/video-demos-sales-zappos/)
  • 11. Product Videos• OraBrush – 45 million views – 175k subscribers – User reviews – As Seen on YouTube
  • 12. Product Videos• Will It Blend – 185 million views – 449k subscribers – Cross promotion • Ford Fiesta • Justin Bieber • Orabrush
  • 13. Types of Videos• Events• Interviews• Journalistic storytelling• Screenshot (demo) movies• Tutorials
  • 14. Purpose of Video Marketing SERPs real estate
  • 15. Purpose of Video Marketing• Audience loyalty• Campaign promotions• Announcements• Content curation• Advertising
  • 16. Video Advertising
  • 17. Video Advertising• $5B in digital video advertising by 2016 (Forrester)• Video advertising isn’t just for your online videos anymore – Google TV – Apple TV• Online video ad networks – Tremor Video – YuMe – Adap.tv
  • 18. Video Advertising
  • 19. Video Tips• Accelerate views – Buy views (advertising) – Incentives views, shares, comments, etc. – Share with established audience • Email • Social media • Cross promotion
  • 20. Ash BucklesPresident, SEO.comash@seo.com@ashbuckles