Social Media Jam Session

1,678 views
1,509 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,678
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Jam Session

  1. 1. Social Media Jam Session Making Social Media Simple Randa Zalman eMarketing Director, Sr. Account Supervisor NCUL Annual Meeting| June 8, 2012
  2. 2. Social Media – The RevolutionSource: www.socialnomics.net
  3. 3. HOW DO YOU EAT AN ELEPHANT?
  4. 4. Agenda• Social Media Benefits• Social Media Readiness• Overcoming Common Objections• Planning with Purpose• Content Development• Promoting Engagement• Questions and Answers
  5. 5. Social Media Benefits• Amplify brand• Cultivate and strengthen relationships• Expand and build circles of influence• Grow competitive edge• Achieve growth goals
  6. 6. Social Media Readiness• Tolerance for risk• Familiarity with social media• Exchange in public dialogue• Identify biggest obstacles• Adaptability• Enthusiasm• Response to diversity
  7. 7. Overcoming Objections• ROI unknown• Target audience doesn’t use it• Negatively impact brand• Time / resource consuming• Overwhelming platforms• Users have too much control• Don’t have a good plan
  8. 8. Planning with Purpose – Project Brief• Project description • Recommended social• Target audience media platforms• Marketing objectives • Mandatories• Communication • Promotion objectives • Timeline• Prioritized message • Format points • Budget• Special / creative • Evaluation and considerations measurement
  9. 9. Content Development• Shared responsibility – Editorial calendar – Content library• Develop a content strategy – Assess current content – Find new, relevant content – Add video and photos – Connect to appropriate apps – Decide who has what responsibilities – Have a plan for dealing with negative posts
  10. 10. Promoting Engagement• Ask questions • Respond to every• Cite startling statistics comment*• Ask for opinions, reviews • Give shout-outs to others• Post photos and video • Engage on other pages, and tag people get ideas• Encourage product / • Case studies, testimonials service suggestions• Ask for relevant stories, photos• Give compliments
  11. 11. Randa Zalman | Redstone eMarketing Director, Senior Account Supervisor P: 402-392-4852 E: rzalman@redstoneweb.com www.redstoneweb.com Facebook: www.facebook.com/redstoneadvertising LinkedIn: randazalman@gmail.com Twitter: @randazalman Blog: randazalman.comTHANK YOU!

×