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Social Media Jam Session
 

Social Media Jam Session

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    Social Media Jam Session Social Media Jam Session Presentation Transcript

    • Social Media Jam Session Making Social Media Simple Randa Zalman eMarketing Director, Sr. Account Supervisor NCUL Annual Meeting| June 8, 2012
    • Social Media – The RevolutionSource: www.socialnomics.net
    • HOW DO YOU EAT AN ELEPHANT?
    • Agenda• Social Media Benefits• Social Media Readiness• Overcoming Common Objections• Planning with Purpose• Content Development• Promoting Engagement• Questions and Answers
    • Social Media Benefits• Amplify brand• Cultivate and strengthen relationships• Expand and build circles of influence• Grow competitive edge• Achieve growth goals
    • Social Media Readiness• Tolerance for risk• Familiarity with social media• Exchange in public dialogue• Identify biggest obstacles• Adaptability• Enthusiasm• Response to diversity
    • Overcoming Objections• ROI unknown• Target audience doesn’t use it• Negatively impact brand• Time / resource consuming• Overwhelming platforms• Users have too much control• Don’t have a good plan
    • Planning with Purpose – Project Brief• Project description • Recommended social• Target audience media platforms• Marketing objectives • Mandatories• Communication • Promotion objectives • Timeline• Prioritized message • Format points • Budget• Special / creative • Evaluation and considerations measurement
    • Content Development• Shared responsibility – Editorial calendar – Content library• Develop a content strategy – Assess current content – Find new, relevant content – Add video and photos – Connect to appropriate apps – Decide who has what responsibilities – Have a plan for dealing with negative posts
    • Promoting Engagement• Ask questions • Respond to every• Cite startling statistics comment*• Ask for opinions, reviews • Give shout-outs to others• Post photos and video • Engage on other pages, and tag people get ideas• Encourage product / • Case studies, testimonials service suggestions• Ask for relevant stories, photos• Give compliments
    • Randa Zalman | Redstone eMarketing Director, Senior Account Supervisor P: 402-392-4852 E: rzalman@redstoneweb.com www.redstoneweb.com Facebook: www.facebook.com/redstoneadvertising LinkedIn: randazalman@gmail.com Twitter: @randazalman Blog: randazalman.comTHANK YOU!