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A backstage pass to capitol hill

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  • 1. A Backstage Pass to Capitol Hill
  • 2. “Im sorry that we have to have a Washingtonpresence. We thrived during our first 16 yearswithout any of this. I never made a politicalvisit to Washington and we had no people here.It wasnt on our radar screen. We were justmaking great software.”Bill Gates, Creator of Microsoft“If you’re not at the legislativetable…you’re on the menu.”Dan Mica, former President/CEO CUNA
  • 3. Keys to Being a VIP?Understanding Lawmakers & Candidates Relationship Building
  • 4. The Mind of the Elected Official or Candidate• Want to make a difference / sense of publicservice• Votes!• $ grows votes• Grassroots support grows voter turnout• Do you have primary attention or goodgovernment?
  • 5. Relationship Key to SuccessWhat kind of relationship do you have?I Love you! (In your corner)I like you…you support me. (Supportive)…and risk their wrath? No way! (Fear)No love / no fear (Irrelevant)
  • 6. 1st Leg of Stool…Credit Union PACs NCULPAC Other League PACs CULAC Federal Candidates
  • 7. Credit Union PACs Key to Backstage Pass$ = Opportunity and Influence$ = Strong & Viable PACs$ = Demonstrates industry strength & support$ = Bigger the PAC…Bigger the splash
  • 8. T T
  • 9. Political FundraisersCandidates & Political PartiesEarly and oftenPAC and personalAlways talk about credit unions
  • 10. Political Giving• In 2009-2010 Elections, Members of Congress spent an average of $1.6 million• Incumbent Senators spent an average of $9.1 million• Costs continue to skyrocket: over $ 2 billion was spent on the 2010 Congressional Elections Source: www.opensecrets.org
  • 11. How Does CULAC Compare? $3,000,000 $2,500,000 $2,000,000 $1,500,000 $1,000,000 $500,000 $0 AC a c. p BA a se CU ric sso ou rgo CU L Ame A ti Gr IC Ch NA F l s Fa s Ci an l of ker org We nk an M Ba er. B JP Am Contributions to Federal Candidates 2009-10 Election Cycle Source: www.opensecrets.org
  • 12. How Does CULAC Compare? $9 million$9,000,000$8,000,000$7,000,000$6,000,000$5,000,000$4,000,000 $2.3 million$3,000,000$2,000,000 $0.52 million$1,000,000 $0 CULAC All Other CU All Bank PACs PACs Contributions to Federal Candidates 2007-08 Source: www.opensecrets.org
  • 13. Why Should I Contribute?• You Believe in and Care About the Future of Credit Unions• Credit Unions are effected by Washington – Taxation – Over Regulation – Legislative solutions to industry challenges• Banks want to eliminate credit unions and provide great pressure on Capitol Hill• Not only do you believe in your credit union, it provides you with a job
  • 14. How Much?All contributions are welcomed and appreciated!!!Recommend: Executives: $250+ Directors: $100+ Management: $100+ All staff: $25+
  • 15. How Can I Contribute?• Payroll Deduction• Small Increments• All Staff Can Give
  • 16. Nebraska Cap Club Stats• In 2011 – NE CU’s raised $16,495• In 2011 – CULAC raised $1.9 M• In 2009-10 Election Cycle CULAC raised $3.5M• Eleven (11) credit unions offer Payroll Deduction – Average contribution via Payroll Deduction is $75 – Average contribution via lump sum is $36
  • 17. Where Does $ Go?• Contributions to NCULPAC/CULAC go directly to political campaigns and/or to political activities. – CULAC disbursed $2.8M to federal candidates ‘10• CU’s are non-partisan in that we contribute to both sides of the aisle. – 56% to Democrats / 44% to Republicans in ‘10• Political contributions help to provide clout and a seat at the legislative table.• Support our friends…oppose our foes.
  • 18. 2012 Election• 3 Nebraska Congressional seats – 1st Congressional District: Jeff Fortenberry – 2nd Congressional District: Lee Terry – 3rd Congressional District: Adrian Smith• Nebraska’s U.S. Senate Seat• Presidential Election (CU PACs don’t traditionally get involved)
  • 19. How Does CU PACs Get Involved?• Direct contributions to candidates• Independent expenditures – Mailings, direct voter contacts, television, radio ads – No coordination with candidate or their campaign• Partisan communications – Mailings and direct member contacts. – Coordinate with candidate and their campaign
  • 20. 2nd Leg of Stool…Political Action Campaign ActivitiesCampaign CommitteeDoor to DoorEarly Voter DrivesParadesMail DropsPhone Banks72 Hour Activities – Get Out the Vote (GOTV)
  • 21. Political Action Cont… Grassroots ActivationActively support your candidateNewsletter ArticlesPartisan CommunicationsIndependent ExpendituresSignageHosting a phone bank / mail drop
  • 22. Political Action Cont…Strong Political Organizations ($ + Votes)• Labor Unions• Realtors• Teachers• Chambers of Commerce• Financial Services• Trial Attorneys
  • 23. Political Action Cont…Strong Political Organizations (Votes)• Pro-Life• Pro-Choice• NRA• NAACP• AARP• Religious Organizations (ie: Catholic Church)• Tea Party
  • 24. 3rd Leg of Stool…Legislative Advocacy “Begin with the end in mind.” Dr. Stephen R. Covey
  • 25. Legislative Advocacy Cont…Laying the GroundworkFrequent contact with lawmaker  At home, in DC, town hall mtgs., interest group eventsFrequent contact with staff members Staff are key to access & information Staff turnover
  • 26. CU Advocacy Events
  • 27. CU Advocacy Tools
  • 28. Legislative Advocacy Cont…Be a source of good informationBe vigilant while also being respectfulLet them know what you want and follow upUtilize your grassroots strength to garnersupportUtilize media to reach lawmakers, voters, publicInvite lawmakers & candidates to cu events
  • 29. $90,000.00$80,000.00$70,000.00$60,000.00$50,000.00 Contributions$40,000.00 Disbursements$30,000.00$20,000.00$10,000.00 $- 2007 2008 2009 2010 2011
  • 30. Amount Raised in PACs$450,000.00$400,000.00$350,000.00$300,000.00$250,000.00 Organization A$200,000.00 Organization B$150,000.00$100,000.00 $50,000.00 $- 2007 2008 2009 2010 2011
  • 31. 2012 ElectionsU.S. Senate RaceDeb Fischer (R) v. Bob Kerrey (D)Primary Election ResultsDeb Fischer 41%, Jon Bruning 36%
  • 32. Elections cont…State Legislature (26 races with 9 open seats)District 1: Watermeier v. Joy District 2: Lambert v. Kitner District 9: Howard v. FishDistrict 11: Chambers v. Council District 19: Scheer v. GoodspastureDistrict 21: Haar v. Hilgers District 23: Johnson v. BarrettDistrict 29: Bolz v. Zimmerman District 31: Kowoloski v. TurcoDistrict 33: Seiler v. Hughes District 43: Ravenscroft v. DavisDistrict 45: Carter v. Crawford District 49: Murante v. Wellenstein
  • 33. Brandon M. LuetkenhausGovernmental & Public Affairs Director Nebraska Credit Union League brandon@nebrcul.org 402-333-9331 ext. 202