Apple- A timeline Apple was started in 1976 by Steve Jobs and Steve Wozniak 1998 first iMac was released 2001 first iPod and OSX released Revolutionized the music market 2003 iTunes music store released 1 million songs sold in the first week 2007 first iPhone launched 2010 first iPad launched 15 million sold in first year
The iPod Currently holds 70% of the market for digital music players Revolutionized the way people listen and experience music As of October 2011, Apple has sold over 300 million iPods world wide “altered the landscape for portable audio players”- PC World iPod touch, so much more than just music
iTunes Music Store Number 1 music vendor in the United States As of October 2011, 16 billion songs downloaded Not only music, but movies, TV shows, and Apps for iOS devices Over 15 billion apps downloaded
iPhone Phone, Messenger, Media Player, Social Network Center, HD Camera, GPS, Web Browser and Gaming system 28.1% market share for smart phones As of March 2011, 108 million iPhones have been sold Similar Web Browsing to a computer Simplicity is key
Why is Apple so Successful? Tryto appeal to all audiences Emphasis on versatility of products Focus on how Apple product becomes a necessary part of one’s life
Why is Apple so admired? Ranked #1 Most admired company for the fourth year in a row by Forbes Creativity: Physically attractive designs Products break the mold Innovation: -Knowing what people want before they know they want it
Marketing Extreme Focus on Branding Brand promotes creativity, making life easier, connecting people, dreams etc “Mobile-Device Company” Cool factor Music behind much of Apples success
Steve Jobs Cofounded apple in 1976 Passed away two months ago The face behind the technology giant Incorporated himself into every aspect of the company Some question if Apple is a one man company, and how it will successful it will be in the future
Successes The company now holds about 5.2% of the worldwide market, growing 24.6% in the past year iPhone 4S accounted for 42.8% of all mobile phone sales in October iPad market share at 68% as of Sept, 2011 projected to top 75%
Why I Admire Apple iPod apart of my life everyday for years Products are always fresh, new, and exciting True underdog story Growing company
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