9. Tax Payer get a Tax Payer
o A promotion scheme proposal to FBR for increasing tax base
o Based on commonly used member-get-a-member theme
o “Tax payer – get – a Tax Payer” scheme can offer full year tax
holiday to individuals who bring a new tax payer to FBR in the
same slab as theirs or higher
o Very small cost for launching this promotion but great long termo Very small cost for launching this promotion but great long term
results
o Particularly useful in tapping those individuals who are willing to
pay tax but shy away due to procedural difficulties or fear of e-fbr
online system
o Tax waiver for a year is good enough incentive for people to help
others in getting over these fears