The main strategy of the Nokia Corporation is based on growth, efficiency and profitability and focuses on several things.
Initial market share and it rapidly fell off
Laggard: a person who makes slow progress and falls behind others.
a change in the form of a word (typically the ending) to express a grammatical function or attribute such as tense, mood, person, number, case, and gender.
Notespls check docu.
1.nokia should launc android phones.. 2.apps on lumia is less...so it should be increase... 3.in apps u can't share video..eg.whats app....:) 4.peoples need update at least once in 2 months... reduce operating costs so they are able to be more flexible/profitable with the price of products.
ASHA priya goud
Gitam institute of management
Nokia Corporation is a Finnish multinational
Focused on wired and wireless telecommunications.
It is the world's largest manufacturer of mobile
A leading end-to-end infrastructure supplier
World's largest manufacturer of mobile phones
More than 55 000 employees
Net sales USD 20 billion 1999
Market capitalization value over USD 200 billion
Nokia connects people to each other
Internet, Computer software
Nokia is a world leader in mobile
Products: Mobile phones, Smart
communications and manufacturer
Founded: Tampere, Finland (1865)
The information easy-to-use and
phones, Mobile Computers,
innovative products like mobile
phones, devices and solutions for
imaging, games, media and
Services: Software, Online services
Revenue: ▼ €40.99 billion (2009)
Operating income: ▼ €1.197 billion
and services to network operators
Net income: ▼ €891 million (2009)
Employees: 125,859 (March 31, 2010)
Total assets: ▼ €35.74 billion (2009)
Nokia provides equipment, solutions
It has held the most market share
In 2009, Nokia global annual revenue
of €41 billion and operating profit of
Nokia's strategy has always been
built on looking forward and
trying to predict the future.
The main strategy of the Nokia
Corporation is based on
growth, efficiency and
profitability and focuses on
It also emphasizes on sustainable
environmental development that
can be used to offer the best
products to the final consumer.
Nokia’s industry dominance is behavioral, not
Open standards, strategic coalitions, and skillful
supplier channel and partner management
Solidified own strengths and weakened powerful
Segmentation, branding and design Filled shelves with
new and innovative products to dominate categories,
become ubiquitous, and used its brand to sell new
products and help penetrate new markets
Utilized preemptive strategies
Co-opted with most of its actual or potential rivals
With all the technology available in
the communications market it
is obvious that Nokia will have lots
of competition they include:
* Sony Ericsson
1. Nokia 37.2% (34.7%
2. Motorola 17.3%
3. Samsung 9.8% (9.6%)
4. Siemens 8.5% (8.8%)
* Sagem and
5. Sony-Ericsson 5.2%
Failure of Symbian OS and Wrong
Deal with Windows
#2: NOKIA Became Laggard in
#3. Losing Market Share on Both Ends.
#4. Failure to Implement the Right
Umbrella Branding Strategy
Brand name/ Brand development
Research & development
Everyone wants to know the secret to Nokia’s
– Brilliant management?
– An organizational structure that makes it more
pragmatic, focused, and flexible.
“As important as Nokia’s historical strategies
may be to
illustrate its dogged persistence and innovation
and bold first mover strategy, they explain little
of Nokia’s success.
Nokia’s secret code’ cannot be found in it
historical strategies but in its strategic history.”
o Technology leader in
o Market leader.
o Presence across 150
Not good at software.
symbian os is
with its smart phone.
Very weak in market
share in terms of
Service centers are
very few in India
o Huge loyal customer base
o Huge presence in
o As standards of living in
India has increased, the
purchasing power of
people is increasing as
well, so Nokia has to
target right customers at
right time to gain most
out of the situation.
o Rapidly changing industry.
o Chances of missing
inflection point is high.
o Entry of new players.
o Eg: google into nexus
Mircomax, karbon and lava.
o Increased use of android
Smart phones are the future, and Nokia is basically nowhere in smart
Mobile is a platform business, and Microsoft's Windows Phone
platform is basically nowhere
Nokia's business and culture are entirely different than
Microsoft's, and Nokia is massive.
Nokia doesn't (yet) make tablets, which are another big growth area.
Nokia and Microsoft are both losing money on their mobile
Becoming a hardware maker is a major change of strategy for
Microsoft, and it will likely kill any remaining hope that Windows can
become a ubiquitous smart phone platform like Android.
Mobiles can be released.
OS has to be user-friendly.
More no of application have to be free of
Upgrade their technology and also use winwin strategy.
Nokia should adopted the new technology in
touch plus making new application like
Nokia should adopt the new styles and using
fancy bodies for their mobile sets with
often, companies mistake their
values, assets or internal processes for a core
A core competence is a bundle of
skills, technologies and/or strategic assets
that is integral to success
Nokia focused on identifying its core
competencies, looking for opportunities
beyond the boundaries of its current
core competencies of finding the
right person, brand development, R&D and
mass production have played a vital role in
Its leadership position
is a result of paying
close attention to
market needs and
taking chances at the