The banner states Dark knight world exclusive which is in great contrast with the black background since it is white in colour.. This has been intentionally been designed to get the audience more interested in the film. Within this banner there is also the batman emblem which stands out clearly because of the bright light behind it, it may also get the fans of batman interested in finding out the contents of the film. THE RIGHT HAND SIDE The plug on the magazine states that the magazine includes a feature on the complete works of the Coen brothers which would appeal to the target audience as they are popular and successful film directors. The information is framed which helps it to stand out among the headline so the target audience have a well rounded idea of the biggest features in this edition. The colour also helps it to stand out amongst the other information as it is a bright neon colour that fits in with the colour scheme, thus linking the whole front cover together. The name of the magazine is called empire which is the most well known and established film magazine, so in this edition the main selling point is the character “the joker” which is why he is covering one of the letters. In between the magazine title is the price tag which is written in small font, so that the intended consumer focuses more on the images and menu list and range of colours, to the extent where they don’t might paying the stated price. ‘Joker’ is in the brightest colour and in the biggest font which denotes to the audience that the character in the main feature photo is the Joker. The terms used ‘meet the…’ and ‘one-on-one’ Gives the idea to the audience that are actually going to meet the character which will then in turn give them a greater understanding of the character when watching the film’ as well as giving them a real sense of exclusivity. In this magazine front cover the menu listing is positioned on the right hand side which is less crowded The menu bar attracts the audience even further as it stated that the magazine features ‘world-first looks’ which would prompt potential readers to buy the magazine as they won’t get this information anywhere else. The character of the Joker appears in front of the masthead as well of the strip of pink graffiti behind him. This gives him prominence over and indicates that he is more important than anything else on the front cover. Furthermore, it connotes the magazine name is so popular that they do not need to make their name more noticeable than other information featured on the cover The barcode is positioned in the bottom left corner in a vertical fashion so it does not obstruct or steal focus away from the main image. The barcode is often necessary for the sale of the magazine and therefore it is a requirement which shows authenticity.
The name of the magazine is called empire which is the most well known and established film magazine, so in this edition the main selling point is the character “iron man” which is why he is covering one of the letters. In between the magazine title is the price tag which is written in small font, so that the intended consumer focuses more on the images and menu list and range of colours, to the extent where they don’t might paying the stated price. These text has been placed around the main image, so that when the buyer takes his/hers eye of the main image the audience can focus on something else which is also interesting, this is an advertising which focuses more on what the magazines offers rather than the storyline of Iran man 2 The main focus in the magazine is iron, this has been achieved by the bold and eye catching colours applied. Which is aimed to attract the films intended audience and fan base. The text ‘Iron man 2’ is similiar to the typography applied in the magazine title ‘Empire’, both are white/ and bold and stand out in contrast to the dark background. The slogan stands out and emphasises that the genre of this film will be action towards the audience, it also suggests the film will be action-packed.