ASHADI HOPPER                             ASHLEY RINGROSENational Digital Creative Director, JWT   Founder, Soap - Sydney ...
EARNING ATTENTIONTHE SINGLE BIGGESTCHALLENGE IN DIGITAL
Digital natives switch their attentionbetween various media platforms(such as TV, magazines, tablets,smartphones, or chann...
Wieden+Kennedy - United States
THIS WEEK              NEXT WEEKEXPLORING THE          FOCUS ONDIVERSITY OF DIGITAL   EXAMPLES RELATIVECREATIVITY         ...
THINGS YOU’LL HEAR OFTENTHE BIG IDEASTORYTELLINGCUT-THROUGHSIMPLICITYENGAGEMENTAWARD SCHOOL 2013          A               ...
TECHNOLOGYDESIGNADVERTISINGMEDIADIGITALDIVERSITYAWARD SCHOOL 2013   A                    ASHADI                    HOPPER
WORKIN           EVERYTHING DIGITAL IS           PROGRESSAWARD SCHOOL 2013                  A                             ...
INCLUDING THEHUMBLE BANNER ADAWARD SCHOOL 2013   A                    ASHADI                    HOPPER
Ogilvy - Dubai
UNDERSTANDING THE TECHNOLOGYIS IMPORTANT TO DIGITAL CREATIVITYIT ISN’T JUST ABOUT NEW TECHNOLOGIESAWARD SCHOOL 2013       ...
Ogilvy & Mather - Brazil
360 365AWARD SCHOOL 2013             A                              ASHADI                              HOPPER
STATIC               REALTIME               NARRATIVEAWARD SCHOOL 2013          A                           ASHADI        ...
AWARD SCHOOL 2013
Abbott Mead Vickers - London
Volontaire - Sweden
STORYTELLING VSBRAND BEHAVIOURAWARD SCHOOL 2013   A                    ASHADI                    HOPPER
Crispin Porter+Bogusky - US
CREATING CONTENT TOENGAGE COMMUNITIESAWARD SCHOOL 2013     A                      ASHADI                      HOPPER
Wieden+Kennedy - United States
BBDO - Toronto
TBWA - London
Buzzman - Paris
DDB - Germany
BEYOND VIDEOENTERTAINMENTBRAND GAMINGAWARD SCHOOL 2013   A                    ASHADI                    HOPPER
Wieden+Kennedy - United States
YOUR FIRST & LAST CONTACT WITHA CONSUMER EACH DAYIS A MOBILE SCREEN.AWARD SCHOOL 2013                A                    ...
Jung Von Matt - Stockholm
TWO TYPES OFBRANDS ONLINE1. BRANDS AS USERS2. BRANDS AS DEVELOPERSAWARD SCHOOL 2013         A                          ASH...
RG/A - United States
Sapient Nitro - United States
TECHNOLOGYISN’T THE IDEAPERHAPS.AWARD SCHOOL 2013   A                    ASHADI                    HOPPER
HAVAS, Reactive & Finch - Sydney
RG/A - United States
Tyler DeAngelo - HAVAS, Chicago
LASTING VALUEX    NOT NOVELTY VALUEAWARD SCHOOL 2013        A                         ASHADI                         HOPPER
FAIL FORWARDAWARD SCHOOL 2013              A                               ASHADI                               HOPPER
Download this presentation :                                 @ashadihopperslideshare.com/ashadihDigital creative inspirati...
AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose

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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose

  1. 1. ASHADI HOPPER ASHLEY RINGROSENational Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles @ashadihopper @100ftzombieAWARD SCHOOL 2013
  2. 2. EARNING ATTENTIONTHE SINGLE BIGGESTCHALLENGE IN DIGITAL
  3. 3. Digital natives switch their attentionbetween various media platforms(such as TV, magazines, tablets,smartphones, or channels withinplatforms) 27 times per hour.Time Inc. Study, April 2012AWARD SCHOOL 2013 A ASHADI HOPPER
  4. 4. Wieden+Kennedy - United States
  5. 5. THIS WEEK NEXT WEEKEXPLORING THE FOCUS ONDIVERSITY OF DIGITAL EXAMPLES RELATIVECREATIVITY TO YOUR BRIEFAWARD SCHOOL 2013 A ASHADI HOPPER
  6. 6. THINGS YOU’LL HEAR OFTENTHE BIG IDEASTORYTELLINGCUT-THROUGHSIMPLICITYENGAGEMENTAWARD SCHOOL 2013 A ASHADI HOPPER
  7. 7. TECHNOLOGYDESIGNADVERTISINGMEDIADIGITALDIVERSITYAWARD SCHOOL 2013 A ASHADI HOPPER
  8. 8. WORKIN EVERYTHING DIGITAL IS PROGRESSAWARD SCHOOL 2013 A ASHADI HOPPER
  9. 9. INCLUDING THEHUMBLE BANNER ADAWARD SCHOOL 2013 A ASHADI HOPPER
  10. 10. Ogilvy - Dubai
  11. 11. UNDERSTANDING THE TECHNOLOGYIS IMPORTANT TO DIGITAL CREATIVITYIT ISN’T JUST ABOUT NEW TECHNOLOGIESAWARD SCHOOL 2013 A ASHADI HOPPER
  12. 12. Ogilvy & Mather - Brazil
  13. 13. 360 365AWARD SCHOOL 2013 A ASHADI HOPPER
  14. 14. STATIC REALTIME NARRATIVEAWARD SCHOOL 2013 A ASHADI HOPPER
  15. 15. AWARD SCHOOL 2013
  16. 16. Abbott Mead Vickers - London
  17. 17. Volontaire - Sweden
  18. 18. STORYTELLING VSBRAND BEHAVIOURAWARD SCHOOL 2013 A ASHADI HOPPER
  19. 19. Crispin Porter+Bogusky - US
  20. 20. CREATING CONTENT TOENGAGE COMMUNITIESAWARD SCHOOL 2013 A ASHADI HOPPER
  21. 21. Wieden+Kennedy - United States
  22. 22. BBDO - Toronto
  23. 23. TBWA - London
  24. 24. Buzzman - Paris
  25. 25. DDB - Germany
  26. 26. BEYOND VIDEOENTERTAINMENTBRAND GAMINGAWARD SCHOOL 2013 A ASHADI HOPPER
  27. 27. Wieden+Kennedy - United States
  28. 28. YOUR FIRST & LAST CONTACT WITHA CONSUMER EACH DAYIS A MOBILE SCREEN.AWARD SCHOOL 2013 A ASHADI HOPPER
  29. 29. Jung Von Matt - Stockholm
  30. 30. TWO TYPES OFBRANDS ONLINE1. BRANDS AS USERS2. BRANDS AS DEVELOPERSAWARD SCHOOL 2013 A ASHADI HOPPER
  31. 31. RG/A - United States
  32. 32. Sapient Nitro - United States
  33. 33. TECHNOLOGYISN’T THE IDEAPERHAPS.AWARD SCHOOL 2013 A ASHADI HOPPER
  34. 34. HAVAS, Reactive & Finch - Sydney
  35. 35. RG/A - United States
  36. 36. Tyler DeAngelo - HAVAS, Chicago
  37. 37. LASTING VALUEX NOT NOVELTY VALUEAWARD SCHOOL 2013 A ASHADI HOPPER
  38. 38. FAIL FORWARDAWARD SCHOOL 2013 A ASHADI HOPPER
  39. 39. Download this presentation : @ashadihopperslideshare.com/ashadihDigital creative inspiration : @100ftzombieAWARD SCHOOL 2013

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