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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose Presentation Transcript

  • 1. ASHADI HOPPER ASHLEY RINGROSENational Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles @ashadihopper @100ftzombieAWARD SCHOOL 2013
  • 2. EARNING ATTENTIONTHE SINGLE BIGGESTCHALLENGE IN DIGITAL
  • 3. Digital natives switch their attentionbetween various media platforms(such as TV, magazines, tablets,smartphones, or channels withinplatforms) 27 times per hour.Time Inc. Study, April 2012AWARD SCHOOL 2013 A ASHADI HOPPER
  • 4. Wieden+Kennedy - United States
  • 5. THIS WEEK NEXT WEEKEXPLORING THE FOCUS ONDIVERSITY OF DIGITAL EXAMPLES RELATIVECREATIVITY TO YOUR BRIEFAWARD SCHOOL 2013 A ASHADI HOPPER
  • 6. THINGS YOU’LL HEAR OFTENTHE BIG IDEASTORYTELLINGCUT-THROUGHSIMPLICITYENGAGEMENTAWARD SCHOOL 2013 A ASHADI HOPPER
  • 7. TECHNOLOGYDESIGNADVERTISINGMEDIADIGITALDIVERSITYAWARD SCHOOL 2013 A ASHADI HOPPER
  • 8. WORKIN EVERYTHING DIGITAL IS PROGRESSAWARD SCHOOL 2013 A ASHADI HOPPER
  • 9. INCLUDING THEHUMBLE BANNER ADAWARD SCHOOL 2013 A ASHADI HOPPER
  • 10. Ogilvy - Dubai
  • 11. UNDERSTANDING THE TECHNOLOGYIS IMPORTANT TO DIGITAL CREATIVITYIT ISN’T JUST ABOUT NEW TECHNOLOGIESAWARD SCHOOL 2013 A ASHADI HOPPER
  • 12. Ogilvy & Mather - Brazil
  • 13. 360 365AWARD SCHOOL 2013 A ASHADI HOPPER
  • 14. STATIC REALTIME NARRATIVEAWARD SCHOOL 2013 A ASHADI HOPPER
  • 15. AWARD SCHOOL 2013
  • 16. Abbott Mead Vickers - London
  • 17. Volontaire - Sweden
  • 18. STORYTELLING VSBRAND BEHAVIOURAWARD SCHOOL 2013 A ASHADI HOPPER
  • 19. Crispin Porter+Bogusky - US
  • 20. CREATING CONTENT TOENGAGE COMMUNITIESAWARD SCHOOL 2013 A ASHADI HOPPER
  • 21. Wieden+Kennedy - United States
  • 22. BBDO - Toronto
  • 23. TBWA - London
  • 24. Buzzman - Paris
  • 25. DDB - Germany
  • 26. BEYOND VIDEOENTERTAINMENTBRAND GAMINGAWARD SCHOOL 2013 A ASHADI HOPPER
  • 27. Wieden+Kennedy - United States
  • 28. YOUR FIRST & LAST CONTACT WITHA CONSUMER EACH DAYIS A MOBILE SCREEN.AWARD SCHOOL 2013 A ASHADI HOPPER
  • 29. Jung Von Matt - Stockholm
  • 30. TWO TYPES OFBRANDS ONLINE1. BRANDS AS USERS2. BRANDS AS DEVELOPERSAWARD SCHOOL 2013 A ASHADI HOPPER
  • 31. RG/A - United States
  • 32. Sapient Nitro - United States
  • 33. TECHNOLOGYISN’T THE IDEAPERHAPS.AWARD SCHOOL 2013 A ASHADI HOPPER
  • 34. HAVAS, Reactive & Finch - Sydney
  • 35. RG/A - United States
  • 36. Tyler DeAngelo - HAVAS, Chicago
  • 37. LASTING VALUEX NOT NOVELTY VALUEAWARD SCHOOL 2013 A ASHADI HOPPER
  • 38. FAIL FORWARDAWARD SCHOOL 2013 A ASHADI HOPPER
  • 39. Download this presentation : @ashadihopperslideshare.com/ashadihDigital creative inspiration : @100ftzombieAWARD SCHOOL 2013