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AWARD School 2013 Presentation - Ashadi Hopper & Ashley RingrosePresentation Transcript
ASHADI HOPPER ASHLEY RINGROSENational Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles @ashadihopper @100ftzombieAWARD SCHOOL 2013
EARNING ATTENTIONTHE SINGLE BIGGESTCHALLENGE IN DIGITAL
Digital natives switch their attentionbetween various media platforms(such as TV, magazines, tablets,smartphones, or channels withinplatforms) 27 times per hour.Time Inc. Study, April 2012AWARD SCHOOL 2013 A ASHADI HOPPER