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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose
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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose

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AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose AWARD School 2013 Presentation - Ashadi Hopper & Ashley Ringrose Presentation Transcript

  • ASHADI HOPPER ASHLEY RINGROSENational Digital Creative Director, JWT Founder, Soap - Sydney & Los Angeles @ashadihopper @100ftzombieAWARD SCHOOL 2013
  • EARNING ATTENTIONTHE SINGLE BIGGESTCHALLENGE IN DIGITAL
  • Digital natives switch their attentionbetween various media platforms(such as TV, magazines, tablets,smartphones, or channels withinplatforms) 27 times per hour.Time Inc. Study, April 2012AWARD SCHOOL 2013 A ASHADI HOPPER
  • Wieden+Kennedy - United States
  • THIS WEEK NEXT WEEKEXPLORING THE FOCUS ONDIVERSITY OF DIGITAL EXAMPLES RELATIVECREATIVITY TO YOUR BRIEFAWARD SCHOOL 2013 A ASHADI HOPPER
  • THINGS YOU’LL HEAR OFTENTHE BIG IDEASTORYTELLINGCUT-THROUGHSIMPLICITYENGAGEMENTAWARD SCHOOL 2013 A ASHADI HOPPER
  • TECHNOLOGYDESIGNADVERTISINGMEDIADIGITALDIVERSITYAWARD SCHOOL 2013 A ASHADI HOPPER
  • WORKIN EVERYTHING DIGITAL IS PROGRESSAWARD SCHOOL 2013 A ASHADI HOPPER
  • INCLUDING THEHUMBLE BANNER ADAWARD SCHOOL 2013 A ASHADI HOPPER
  • Ogilvy - Dubai
  • UNDERSTANDING THE TECHNOLOGYIS IMPORTANT TO DIGITAL CREATIVITYIT ISN’T JUST ABOUT NEW TECHNOLOGIESAWARD SCHOOL 2013 A ASHADI HOPPER
  • Ogilvy & Mather - Brazil
  • 360 365AWARD SCHOOL 2013 A ASHADI HOPPER
  • STATIC REALTIME NARRATIVEAWARD SCHOOL 2013 A ASHADI HOPPER
  • AWARD SCHOOL 2013
  • Abbott Mead Vickers - London
  • Volontaire - Sweden
  • STORYTELLING VSBRAND BEHAVIOURAWARD SCHOOL 2013 A ASHADI HOPPER
  • Crispin Porter+Bogusky - US
  • CREATING CONTENT TOENGAGE COMMUNITIESAWARD SCHOOL 2013 A ASHADI HOPPER
  • Wieden+Kennedy - United States
  • BBDO - Toronto
  • TBWA - London
  • Buzzman - Paris
  • DDB - Germany
  • BEYOND VIDEOENTERTAINMENTBRAND GAMINGAWARD SCHOOL 2013 A ASHADI HOPPER
  • Wieden+Kennedy - United States
  • YOUR FIRST & LAST CONTACT WITHA CONSUMER EACH DAYIS A MOBILE SCREEN.AWARD SCHOOL 2013 A ASHADI HOPPER
  • Jung Von Matt - Stockholm
  • TWO TYPES OFBRANDS ONLINE1. BRANDS AS USERS2. BRANDS AS DEVELOPERSAWARD SCHOOL 2013 A ASHADI HOPPER
  • RG/A - United States
  • Sapient Nitro - United States
  • TECHNOLOGYISN’T THE IDEAPERHAPS.AWARD SCHOOL 2013 A ASHADI HOPPER
  • HAVAS, Reactive & Finch - Sydney
  • RG/A - United States
  • Tyler DeAngelo - HAVAS, Chicago
  • LASTING VALUEX NOT NOVELTY VALUEAWARD SCHOOL 2013 A ASHADI HOPPER
  • FAIL FORWARDAWARD SCHOOL 2013 A ASHADI HOPPER
  • Download this presentation : @ashadihopperslideshare.com/ashadihDigital creative inspiration : @100ftzombieAWARD SCHOOL 2013