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Smart nationbranding
1. INTELLIGENT NATION BRANDING GLOBAL
SERVICES
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byby
Azamat Sh. Abdoullaev, Smart World Group CoordinatorAzamat Sh. Abdoullaev, Smart World Group Coordinator
Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia)Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia)
INTELLIGENT NATION BRANDING PROJECTS
http://www.slideshare.net/ashabook/x0-world
http://www.slideshare.net/ashabook/30-cityeu-prototype
http://www.slideshare.net/ashabook/eu-black-hole-or-star-cluster
http://
www.slideshare.net/ashabook/savedfiles?s_title=new-cyprus&user_login=ashabook
http://www.slideshare.net/ashabook/future-cyprus-2013-2020
http://www.slideshare.net/ashabook/ss-17463288
https://www8.cs.ucy.ac.cy/conferences/CIT2011/files/SMARTWORLDabr.pdf
2. Smart Nation Branding
• In today's world, every country/city must compete with every other
country/city for the world's investors, talent, cultural exchange, tourists,
businesses, media profile and international events, cultural, political, economic,
and scientific.
• In today’s world, every nation, intentionally or unintentionally, has its brand,
brand name, trade name, marque, national branding, core message, logo,
claim, the way the nation is perceived (brand perception) and imaged globally
and locally, by the world (global image formation) as well as its subjects and
nationals.
• Intelligent National Branding is instrumental in attracting foreign direct
investment, tourism, enhancing geo political influence, global national image,
facilitating trade and private-sector competitiveness, supporting for exports,
and creating internal pride.
• Up to now, countries and states are building the national brand and global
image, employing the standard approaches and old public diplomacy, antique
public relations and aggressive advertising and propaganda, including the
United States, Canada, France, United Kingdom, Japan, China, South Korea,
and some Western European countries
3. Objectives and Aims
• A Change of Image, International Standing and
Identity;
• Smart Place Branding, Intelligent Nation Status
(Smart/Sustainable Cyprus) as the strongest
brand identity,
• A nation’s image as the most valuable intangible
assets;
• Building the global reputation, the brand and
image of the nation-state.
4. Sustainable Branding Strategy
• Intelligent Nation Branding >
• Destination Branding, Place Marketing, Place
Promotion, holistic, interactive, ongoing, broad
activities involving social, economic, political and
cultural processes >
• Intelligent Nation Branding >
• Eco Region Branding >
• Smart City Branding >
• Sustainable Project Development Branding >
• Innovative Corporate Branding
5. Smart Branding Elements
• Perception, define a unique unifying smart brand idea, and
determine how all of the stakeholders think and feel about the
new national brand.
• Positioning, how your nation is positioned is vital to defining it
as trusted and credible in the hearts and minds of citizens and
investors.
• Promises, the promise is consistent for the national brand and
strategic vision and planning.
• Propositions, strategic vision and planning.
• Presentation,
• Personality, emotional attachment.
• Pipeline, communications system, advertising and global
promotion
6. Old Nation Brands Index
• The global perception of a country is contained in the analytical ranking of the world’s national images and
reputations of selected 50 countries and 50 cities
• The Intelligent Nation Branding Program will dramatically change the overall image and international
perception of Cyprus, its critical dimensions underlying the NBI ranking:
• People: Measures the population's reputation for competence, education, openness and friendliness and other
qualities, as well as perceived levels of potential hostility and discrimination.
• Governance: Measures public opinion regarding the level of national government competency and fairness
and describes individuals' beliefs about each country's government, as well as its perceived commitment to
global issues such as democracy, justice, poverty and the environment.
• Exports: Determines the public's image of products and services from each country and the extent to which
consumers proactively seek or avoid products from each country-of-origin.
• Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist
attractions.
• Culture & Heritage: Reveals global perceptions of each nation's heritage and appreciation for its
contemporary culture, as science and technology, arts and philosophy, film, music, art, sport and literature.
• Investment & Immigration: Determines the power to attract people to live, work or study in each country
and reveals how people perceive a country's economic and social situation.
7. Intelligent Nation Brands Criteria
• Smart Economy (Innovation, Productivity, Innovative Spirit,
Intellectual Property, Entrepreneurship, Knowledge Market/Industry,
Openness)
• Smart Environment (Natural Capital and Resources, Sustainable
Resource Management)
• Smart Governance (e-Participation, public/social services,
transparency, political strategies and perspectives)
• Smart Lifestyle (Smart Living, Quality of Life)
• Smart Transportation (Smart Mobility, innovative, safe and sustainable
transport systems and facilities)
• Smart Community (Social Cohesion, Unity in Community, Human
Infrastructure, Interfaces, Integration)
• Intelligent Cities
• Sustainable Regions
•
8. INTELLIGENT NATIONS BRANDING
PROJECTS ACROSS THE WORLD
• I. Singapore, Intelligent Nation 2015 (iN2015), 10 years master plan of “an Intelligent Nation, a
Global City, powered by Infocomm”, to enable: Innovation, Integration, Internationalisation. To achieve the
goals of the masterplan, the Infocomm Development Authority of Singapore (IDA), together with the
industry, identified programmes and initiatives categorized under four building blocks: globally competitive
infocomm industry; sectorial transformation of the key economic sectors, government and society; ultra-high
speed, pervasive, intelligent and trusted infocomm infrastructure; globally competitive infocomm manpower.
• II. The Smart Island Malta, the National ICT Strategy (the Smart Island strategy of seven
streams, the national RTDI strategy; the National Industrial Policy; SmartCity Malta Project of the global
knowledge-based township; the next generation ICT environment, a connected society, putting the ‘e’ on
everything, a smart and global workforce, reinventing government, e-Business, world leading ICT industry).
• III. Intelligent Taiwan, formulated by the Council for Economic Planning and Development, and
involving all ministries. The i-Taiwan is advancing 12 construction projects in transportation (fast network,
port-city regeneration, international airport city), industrial innovation (hi-tech industrial clusters, intelligent
Taiwan, industrial innovation corridors), urban and rural development (urban and industrial park-regeneration,
farm village regeneration), environmental protection (coastal regeneration, green forestation, flood prevention
and water management, and sewer construction), as well as intelligent industries (cloud computing). Its five key
concepts are: regional development balance, industrial innovation, new urban and regional features, intelligent
capital accumulation, and sustainable development. Its key purposes are expanding domestic demand,
improving the investment environment, boosting the health of the economy, and upgrading the quality of life.
The total investment is about NT$ 4 trillion.
9. SMART CITY PROJECTS ACROSS THE
WORLD
• 1. Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge
Market/Industry, Openness)
• Smart Economy: Holyoke, Massachusetts
• Smart Economy: Kochi, India
• Smart Economy: Malta
• Smart Economy: Manado, Indonesia
• Smart Economy: Nanjing, China
• 2. Smart Environment (Natural Capital and Resources, Sustainable Resource Management)
• Smart Environment: Amsterdam, Netherlands
• Smart Environment: Burlington, Ontario
• Smart Environment: Dublin, Ireland
• Smart Environment: Dubuque, Iowa
• Smart Environment: Glasgow, Scotland, United Kingdom
• Smart Environment: Lyon, France
• Smart Environment: Malaga, Spain
• Smart Environment: Peterborough, United Kingdom
• Smart Environment: San Diego, California
• Smart Environment: Shenyang, China
• Smart Environment: Santa Barbara, California
• Smart Environment: Stockholm, Sweden
• Smart Environment: Sydney, Australia
• Smart Environment: Yokohama, Japan
10. SMART CITY PROJECTS ACROSS THE
WORLD
• 3. Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives)
• Smart Governance: Chengdu, China
• Smart Governance: Edinburgh, United Kingdom
• Smart Governance: Matosinhos, Portugal
• Smart Governance: Syracuse, New York
• Smart Governance: Wilmington, North Carolina
• 4. Smart Lifestyle (Smart Living, Quality of Life)
• Smart Lifestyle: Boise, Idaho
• Smart Lifestyle: Houston, Texas
• Smart Lifestyle: Johannesburg, South Africa
• 5. Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities)
• Smart Transportation: Alameda County, California
• Smart Transportation: Alcoa, Tennessee
• Smart Transportation: Portland, Oregon
• Smart Transportation: Southampton, United Kingdom
• 6. Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration)
• Smart Community: Chattanooga, Tennessee
• Smart Community: Dublin, Ohio
• Smart Community: Eindhoven, the Netherlands
• Smart Community: Issy-les-Moulineaux, France
• Smart Community: Luxembourg
• Smart Community: Queensland, Australia
• Smart Community: Stratford, Ontario, Canada
•
11. EU Smart City Brand PrototypeEU Smart City Brand Prototype
Big Science and TechnologyBig Science and Technology
Smart City ModelSmart City Model
• At the recent Smart Cities and Communities CommunicationAt the recent Smart Cities and Communities Communication
Launch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3,Launch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3,
1210 Brussels, the Smart City and Community Concept originated1210 Brussels, the Smart City and Community Concept originated
for a specific green field locality in EU, Cyprus, has been advanced byfor a specific green field locality in EU, Cyprus, has been advanced by
the European Commission as a European Smart City Prototype forthe European Commission as a European Smart City Prototype for
cities and communities:cities and communities:
• 1.1. Smart Cities and Communities Communication LaunchSmart Cities and Communities Communication Launch
Event, 10 July 2012, Sheraton Hotel, Brussels:Event, 10 July 2012, Sheraton Hotel, Brussels:
http://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdfhttp://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdf
;;
• 2.2. The Cyprus Presidency’s view on Smart Cities andThe Cyprus Presidency’s view on Smart Cities and
Communities:Communities:
http://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXohttp://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXo
9+AUZw9+AUZw====
• 3. EU Smart Cities and Communities Prototype:3. EU Smart Cities and Communities Prototype:
http://neapolis.comhttp://neapolis.com
• Abdoullaev, A., 2011,Abdoullaev, A., 2011, A Smart World: A Development Model forA Smart World: A Development Model for
Intelligent Cities. Keynote. The 11th IEEE International ConferenceIntelligent Cities. Keynote. The 11th IEEE International Conference
on Computer and Information Technology;on Computer and Information Technology;
http://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynoteshttp://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynotes
i-Community Universali-Community Universal
PlatformPlatform
12. Branding Cyprus as a Smart Eco Island
• http://www.slideshare.net/ashabook/savedfiles?s_title=new-
cyprus&user_login=ashabook
• http://www.slideshare.net/ashabook/future-cyprus-2013-2020
13. EISEIS Intelligent Community BrandsIntelligent Community Brands
• I-WORLD™; Global SkyNet™I-WORLD™; Global SkyNet™
• Smart Sustainable Communities™;Smart Sustainable Communities™;
• Smart Sustainable World ™;Smart Sustainable World ™;
• Intelligent Eco City™;Intelligent Eco City™;
• Smart Eco City™; Neapolis Smart EcoCity™Smart Eco City™; Neapolis Smart EcoCity™
• Territorial Intelligent Platform™, TIPTerritorial Intelligent Platform™, TIP
• Territorial Intelligent Systems™, TISTerritorial Intelligent Systems™, TIS
• X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City 3.0 ™X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City 3.0 ™
• i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™
• i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™
• Encyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Graph™; NaturalEncyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Graph™; Natural
Language Intelligent Machines, Virtual Aristotle™Language Intelligent Machines, Virtual Aristotle™
• i-City Operating Systems™; Smart City Software™; i-Community Package™; Intelligenti-City Operating Systems™; Smart City Software™; i-Community Package™; Intelligent
Urban Operating Systems; Smart Eco Community Operating Systems, SECOS™Urban Operating Systems; Smart Eco Community Operating Systems, SECOS™
14. BRAND COOPERATION
EIS Ltd is open for a global smart branding cooperation to design, develop, and
distribute the Intelligent Territory Branding of different scales and kinds, from smart
sustainable communities to cities to regions to countries to international communities.
The company is planning to grant brand licences under intellectual property laws to
authorize a use for its Intelligent Intangible Assets to prospective partners.
Considering the type of legal entities and the form of knowledge transfer, the scale of
cooperation and the scope of territories, the terms and conditions, knowledge transfer
fees, royalties, and renewal provisions will have been properly stipulated, including
other specifications and limitations deemed vital to the licensor.
In all, the forms of cooperation involve consultancy, licensing, cooperative
R&D or contract R&D agreements, and spin-offs.
Fees: Negotiable. Note typically contracts for branding projects of
corporations range into the millions of dollars by communications consultants
or PR firms.
15. CONTACT
EIS Encyclopedic Intelligent Systems Ltd (Cyprus,
EU)
Smart World Group Coordinator
57E Omonia Avenue, Limassol, Cyprus, EU, P.O.Box
50481-3606
ООО "Энциклопедические Интеллектуальные
Системы“(Moscow/Russia)
Skolkovo Innovation Center Participant
Contact: Panayiotis Ioannou
Tel.: EU +357 99 683 849; fax: 357 26 561883
Тел.: Russia: +456 10 35; +453 26 00
E-mail: panmarin@cytanet.com.cy;
ontopaedia@gmail.com;
Internet Sites: http://iiisyla.livejournal.com