Smart nationbranding

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Smart nationbranding

  1. 1. INTELLIGENT NATION BRANDING GLOBALSERVICES================================================================bybyAzamat Sh. Abdoullaev, Smart World Group CoordinatorAzamat Sh. Abdoullaev, Smart World Group CoordinatorEncyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia)Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia)INTELLIGENT NATION BRANDING PROJECTShttp://www.slideshare.net/ashabook/x0-worldhttp://www.slideshare.net/ashabook/30-cityeu-prototypehttp://www.slideshare.net/ashabook/eu-black-hole-or-star-clusterhttp://www.slideshare.net/ashabook/savedfiles?s_title=new-cyprus&user_login=ashabookhttp://www.slideshare.net/ashabook/future-cyprus-2013-2020http://www.slideshare.net/ashabook/ss-17463288https://www8.cs.ucy.ac.cy/conferences/CIT2011/files/SMARTWORLDabr.pdf
  2. 2. Smart Nation Branding• In todays world, every country/city must compete with every othercountry/city for the worlds investors, talent, cultural exchange, tourists,businesses, media profile and international events, cultural, political, economic,and scientific.• In today’s world, every nation, intentionally or unintentionally, has its brand,brand name, trade name, marque, national branding, core message, logo,claim, the way the nation is perceived (brand perception) and imaged globallyand locally, by the world (global image formation) as well as its subjects andnationals.• Intelligent National Branding is instrumental in attracting foreign directinvestment, tourism, enhancing geo political influence, global national image,facilitating trade and private-sector competitiveness, supporting for exports,and creating internal pride.• Up to now, countries and states are building the national brand and globalimage, employing the standard approaches and old public diplomacy, antiquepublic relations and aggressive advertising and propaganda, including theUnited States, Canada, France, United Kingdom, Japan, China, South Korea,and some Western European countries
  3. 3. Objectives and Aims• A Change of Image, International Standing andIdentity;• Smart Place Branding, Intelligent Nation Status(Smart/Sustainable Cyprus) as the strongestbrand identity,• A nation’s image as the most valuable intangibleassets;• Building the global reputation, the brand andimage of the nation-state.
  4. 4. Sustainable Branding Strategy• Intelligent Nation Branding >• Destination Branding, Place Marketing, PlacePromotion, holistic, interactive, ongoing, broadactivities involving social, economic, political andcultural processes >• Intelligent Nation Branding >• Eco Region Branding >• Smart City Branding >• Sustainable Project Development Branding >• Innovative Corporate Branding
  5. 5. Smart Branding Elements• Perception, define a unique unifying smart brand idea, anddetermine how all of the stakeholders think and feel about thenew national brand.• Positioning, how your nation is positioned is vital to defining itas trusted and credible in the hearts and minds of citizens andinvestors.• Promises, the promise is consistent for the national brand andstrategic vision and planning.• Propositions, strategic vision and planning.• Presentation,• Personality, emotional attachment.• Pipeline, communications system, advertising and globalpromotion
  6. 6. Old Nation Brands Index• The global perception of a country is contained in the analytical ranking of the world’s national images andreputations of selected 50 countries and 50 cities• The Intelligent Nation Branding Program will dramatically change the overall image and internationalperception of Cyprus, its critical dimensions underlying the NBI ranking:• People: Measures the populations reputation for competence, education, openness and friendliness and otherqualities, as well as perceived levels of potential hostility and discrimination.• Governance: Measures public opinion regarding the level of national government competency and fairnessand describes individuals beliefs about each countrys government, as well as its perceived commitment toglobal issues such as democracy, justice, poverty and the environment.• Exports: Determines the publics image of products and services from each country and the extent to whichconsumers proactively seek or avoid products from each country-of-origin.• Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made touristattractions.• Culture & Heritage: Reveals global perceptions of each nations heritage and appreciation for itscontemporary culture, as science and technology, arts and philosophy, film, music, art, sport and literature.• Investment & Immigration: Determines the power to attract people to live, work or study in each countryand reveals how people perceive a countrys economic and social situation.
  7. 7. Intelligent Nation Brands Criteria• Smart Economy (Innovation, Productivity, Innovative Spirit,Intellectual Property, Entrepreneurship, Knowledge Market/Industry,Openness)• Smart Environment (Natural Capital and Resources, SustainableResource Management)• Smart Governance (e-Participation, public/social services,transparency, political strategies and perspectives)• Smart Lifestyle (Smart Living, Quality of Life)• Smart Transportation (Smart Mobility, innovative, safe and sustainabletransport systems and facilities)• Smart Community (Social Cohesion, Unity in Community, HumanInfrastructure, Interfaces, Integration)• Intelligent Cities• Sustainable Regions•
  8. 8. INTELLIGENT NATIONS BRANDINGPROJECTS ACROSS THE WORLD•      I.      Singapore, Intelligent Nation 2015 (iN2015), 10 years master plan of “an Intelligent Nation, aGlobal City, powered by Infocomm”, to enable: Innovation, Integration, Internationalisation. To achieve thegoals of the masterplan, the Infocomm Development Authority of Singapore (IDA), together with theindustry, identified programmes and initiatives categorized under four building blocks: globally competitiveinfocomm industry; sectorial transformation of the key economic sectors, government and society; ultra-highspeed, pervasive, intelligent and trusted infocomm infrastructure; globally competitive infocomm manpower.•              II.      The Smart Island Malta, the National ICT Strategy (the Smart Island strategy of sevenstreams, the national RTDI strategy; the National Industrial Policy; SmartCity Malta Project of the globalknowledge-based township; the next generation ICT environment, a connected society, putting the ‘e’ oneverything, a smart and global workforce, reinventing government, e-Business, world leading ICT industry).•            III.      Intelligent Taiwan, formulated by the Council for Economic Planning and Development, andinvolving all ministries. The i-Taiwan is advancing 12 construction projects in transportation (fast network,port-city regeneration, international airport city), industrial innovation (hi-tech industrial clusters, intelligentTaiwan, industrial innovation corridors), urban and rural development (urban and industrial park-regeneration,farm village regeneration), environmental protection (coastal regeneration, green forestation, flood preventionand water management, and sewer construction), as well as intelligent industries (cloud computing). Its five keyconcepts are: regional development balance, industrial innovation, new urban and regional features, intelligentcapital accumulation, and sustainable development. Its key purposes are expanding domestic demand,improving the investment environment, boosting the health of the economy, and upgrading the quality of life.The total investment is about NT$ 4 trillion.
  9. 9. SMART CITY PROJECTS ACROSS THEWORLD• 1. Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, KnowledgeMarket/Industry, Openness)• Smart Economy: Holyoke, Massachusetts• Smart Economy: Kochi, India• Smart Economy: Malta• Smart Economy: Manado, Indonesia• Smart Economy: Nanjing, China• 2. Smart Environment (Natural Capital and Resources, Sustainable Resource Management)• Smart Environment: Amsterdam, Netherlands• Smart Environment: Burlington, Ontario• Smart Environment: Dublin, Ireland• Smart Environment: Dubuque, Iowa• Smart Environment: Glasgow, Scotland, United Kingdom• Smart Environment: Lyon, France• Smart Environment: Malaga, Spain• Smart Environment: Peterborough, United Kingdom• Smart Environment: San Diego, California• Smart Environment: Shenyang, China• Smart Environment: Santa Barbara, California• Smart Environment: Stockholm, Sweden• Smart Environment: Sydney, Australia• Smart Environment: Yokohama, Japan
  10. 10. SMART CITY PROJECTS ACROSS THEWORLD• 3. Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives)• Smart Governance: Chengdu, China• Smart Governance: Edinburgh, United Kingdom• Smart Governance: Matosinhos, Portugal• Smart Governance: Syracuse, New York• Smart Governance: Wilmington, North Carolina• 4. Smart Lifestyle (Smart Living, Quality of Life)• Smart Lifestyle: Boise, Idaho• Smart Lifestyle: Houston, Texas• Smart Lifestyle: Johannesburg, South Africa• 5. Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities)• Smart Transportation: Alameda County, California• Smart Transportation: Alcoa, Tennessee• Smart Transportation: Portland, Oregon• Smart Transportation: Southampton, United Kingdom• 6. Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration)• Smart Community: Chattanooga, Tennessee• Smart Community: Dublin, Ohio• Smart Community: Eindhoven, the Netherlands• Smart Community: Issy-les-Moulineaux, France• Smart Community: Luxembourg• Smart Community: Queensland, Australia• Smart Community: Stratford, Ontario, Canada•
  11. 11. EU Smart City Brand PrototypeEU Smart City Brand PrototypeBig Science and TechnologyBig Science and TechnologySmart City ModelSmart City Model• At the recent Smart Cities and Communities CommunicationAt the recent Smart Cities and Communities CommunicationLaunch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3,Launch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3,1210 Brussels, the Smart City and Community Concept originated1210 Brussels, the Smart City and Community Concept originatedfor a specific green field locality in EU, Cyprus, has been advanced byfor a specific green field locality in EU, Cyprus, has been advanced bythe European Commission as a European Smart City Prototype forthe European Commission as a European Smart City Prototype forcities and communities:cities and communities:• 1.1. Smart Cities and Communities Communication LaunchSmart Cities and Communities Communication LaunchEvent, 10 July 2012, Sheraton Hotel, Brussels:Event, 10 July 2012, Sheraton Hotel, Brussels:http://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdfhttp://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdf;;• 2.2. The Cyprus Presidency’s view on Smart Cities andThe Cyprus Presidency’s view on Smart Cities andCommunities:Communities:http://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXohttp://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXo9+AUZw9+AUZw====• 3. EU Smart Cities and Communities Prototype:3. EU Smart Cities and Communities Prototype:http://neapolis.comhttp://neapolis.com• Abdoullaev, A., 2011,Abdoullaev, A., 2011, A Smart World: A Development Model forA Smart World: A Development Model forIntelligent Cities. Keynote. The 11th IEEE International ConferenceIntelligent Cities. Keynote. The 11th IEEE International Conferenceon Computer and Information Technology;on Computer and Information Technology;http://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynoteshttp://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynotesi-Community Universali-Community UniversalPlatformPlatform
  12. 12. Branding Cyprus as a Smart Eco Island• http://www.slideshare.net/ashabook/savedfiles?s_title=new-cyprus&user_login=ashabook• http://www.slideshare.net/ashabook/future-cyprus-2013-2020
  13. 13. EISEIS Intelligent Community BrandsIntelligent Community Brands• I-WORLD™; Global SkyNet™I-WORLD™; Global SkyNet™• Smart Sustainable Communities™;Smart Sustainable Communities™;• Smart Sustainable World ™;Smart Sustainable World ™;• Intelligent Eco City™;Intelligent Eco City™;• Smart Eco City™; Neapolis Smart EcoCity™Smart Eco City™; Neapolis Smart EcoCity™• Territorial Intelligent Platform™, TIPTerritorial Intelligent Platform™, TIP• Territorial Intelligent Systems™, TISTerritorial Intelligent Systems™, TIS• X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City 3.0 ™X.0 World ™; World X.0 ™; 3.0 World ™; World 3.0; 3.0 City ™; City 3.0 ™• i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™• i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™• Encyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Graph™; NaturalEncyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Graph™; NaturalLanguage Intelligent Machines, Virtual Aristotle™Language Intelligent Machines, Virtual Aristotle™• i-City Operating Systems™; Smart City Software™; i-Community Package™; Intelligenti-City Operating Systems™; Smart City Software™; i-Community Package™; IntelligentUrban Operating Systems; Smart Eco Community Operating Systems, SECOS™Urban Operating Systems; Smart Eco Community Operating Systems, SECOS™
  14. 14. BRAND COOPERATION EIS Ltd is open for a global smart branding cooperation to design, develop, anddistribute the Intelligent Territory Branding of different scales and kinds, from smartsustainable communities to cities to regions to countries to international communities. The company is planning to grant brand licences under intellectual property laws toauthorize a use for its Intelligent Intangible Assets to prospective partners. Considering the type of legal entities and the form of knowledge transfer, the scale ofcooperation and the scope of territories, the terms and conditions, knowledge transferfees, royalties, and renewal provisions will have been properly stipulated, includingother specifications and limitations deemed vital to the licensor. In all, the forms of cooperation involve consultancy, licensing, cooperativeR&D or contract R&D agreements, and spin-offs. Fees: Negotiable. Note typically contracts for branding projects ofcorporations range into the millions of dollars by communications consultantsor PR firms.
  15. 15. CONTACT EIS Encyclopedic Intelligent Systems Ltd (Cyprus,EU) Smart World Group Coordinator 57E Omonia Avenue, Limassol, Cyprus, EU, P.O.Box50481-3606 ООО "Энциклопедические ИнтеллектуальныеСистемы“(Moscow/Russia) Skolkovo Innovation Center Participant Contact: Panayiotis Ioannou Tel.: EU +357 99 683 849; fax: 357 26 561883 Тел.: Russia: +456 10 35; +453 26 00 E-mail: panmarin@cytanet.com.cy;ontopaedia@gmail.com; Internet Sites: http://iiisyla.livejournal.com

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