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Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
Future World Branding
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Future World Branding

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Branding, Smart World, Future Nations, Smart Cities, Intelligent Communities …

Branding, Smart World, Future Nations, Smart Cities, Intelligent Communities
Innovative Brands, Growth Strategy, Intelligent Capital, Assets, Brand Equity

Published in: Business, News & Politics
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  • 1. BRANDING IN THE SMART WORLD Sustainable Branding for the World, Its Nations and Cities http://www.slideshare.net/ashabook/smart-world http://www.slideshare.net/ashabook/smartworl-dabr http://www.slideshare.net/ashabook/future-world-27173937 Azamat Sh. Abdoullaev http://www.slideshare.net/ashabook/azamat-abdoullaev Encyclopedic Intelligent Systems Ltd (Cyprus, EU; Moscow, Russia) http://www.slideshare.net/ashabook/eis-ltd http://www.slideshare.net/ashabook/eis-ltd http://www.slideshare.net/ashabook/eis-limited-28850348 EIS Ltd is leading in creating future growth strategies and strong unifying branding for nations, regions and cities, following the Sustainable Branding Management Strategy: FUTURE BRANDING CONCEPTION > FUTURE GROWTH STRATEGY > INTELLIGENT GOVERNANCE SYSTEM> I-WORLD PLATFORM (Innovation and Growth; Cloud, Mobile, Big and Open Data, Social Technologies, and Crowdsourcing) > i-Nation Mobile Cloud Platforms, i-Europe, i-America, iRussia, i-China, i-Japan,… http://www.slideshare.net/ashabook/smart-nationbranding http://www.slideshare.net/ashabook/smart-nationbranding http://www.slideshare.net/ashabook/presentations http://www.slideshare.net/yearinreview/ashabook/3wUNAg
  • 2. Smart Nation Branding • • • • • In today's world, every country/city must compete with every other country/city for the world's investors, talent, cultural exchange, tourists, businesses, media profile and international events, cultural, political, economic, and scientific. In today’s world, every nation, intentionally or unintentionally, has its brand, brand name, trade name, marque, national branding, core message, logo, claim, the way the nation is perceived (brand perception) and imaged globally and locally, by the world (global image formation) as well as its subjects and nationals. Intelligent National Branding is instrumental in attracting foreign direct investment, tourism, enhancing geo political influence, global national image, facilitating trade and private-sector competitiveness, supporting for exports, and creating internal pride. Up to now, countries and states are building the national brand and global image, employing the standard approaches and old public diplomacy, antique public relations and aggressive advertising and propaganda, including the United States, Canada, France, United Kingdom, Japan, China, South Korea, and some Western European countries http://www.slideshare.net/ashabook/smart-nationbranding
  • 3. Objectives and Aims • A Change of Image, International Standing and Identity; • Smart Place Branding, Intelligent Nation Status as the strongest brand identity; • A nation’s image as the most valuable intangible assets; • Building the global reputation, the brand and image of the nation, the region, the city, the community, the large property development, or the big organization and the large business.
  • 4. Sustainable Branding Strategy • Intelligent Nation Branding > • Destination Branding, Place Marketing, Place Promotion, holistic, interactive, ongoing, broad activities involving social, economic, political and cultural processes > • Intelligent Nation Branding > • Eco Region Branding > • Smart City Branding > • Sustainable Project Development Branding > • Innovative Corporate Branding
  • 5. Smart Branding Elements • Perception, define a unique unifying smart brand idea, and determine how all of the stakeholders think and feel about the new national brand. • Positioning, how your nation is positioned is vital to defining it as trusted and credible in the hearts and minds of citizens and investors. • Promises, the promise is consistent for the national brand and strategic vision and planning. • Propositions, strategic vision and planning. • Presentation. • Personality, emotional attachment. • Pipeline, communications system, advertising and global promotion.
  • 6. Old Nation Brands Index • • • • • • • • The global perception of a country is contained in the analytical ranking of the world’s national images and reputations of selected 50 countries and 50 cities The Intelligent Nation Branding Program will dramatically change the overall image and international perception of Cyprus, its critical dimensions underlying the NBI ranking: People: Measures the population's reputation for competence, education, openness and friendliness and other qualities, as well as perceived levels of potential hostility and discrimination. Governance: Measures public opinion regarding the level of national government competency and fairness and describes individuals' beliefs about each country's government, as well as its perceived commitment to global issues such as democracy, justice, poverty and the environment. Exports: Determines the public's image of products and services from each country and the extent to which consumers proactively seek or avoid products from each country-of-origin. Tourism: Captures the level of interest in visiting a country and the draw of natural and man-made tourist attractions. Culture & Heritage: Reveals global perceptions of each nation's heritage and appreciation for its contemporary culture, as science and technology, arts and philosophy, film, music, art, sport and literature. Investment & Immigration: Determines the power to attract people to live, work or study in each country and reveals how people perceive a country's economic and social situation.
  • 7. Intelligent Nation Brands Criteria • Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge Market/Industry, Openness) • Smart Environment (Natural Capital and Resources, Sustainable Resource Management) • Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives) • Smart Lifestyle (Smart Living, Quality of Life) • Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities) • Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration) • Intelligent Cities • Sustainable Regions •
  • 8. BRANDING FUTURE WORLD • • • • • • • • • • • • • http://www.slideshare.net/ashabook/future-world-27173937 http://www.slideshare.net/ashabook/smart-world http://www.slideshare.net/ashabook/smartworl-dabr http://www.slideshare.net/ashabook/creating-the-future-tomorrows-world https://www8.cs.ucy.ac.cy/conferences/CIT2011/files/SMARTWORLDabr.pdf http://www.slideshare.net/ashabook/iworld-25498222 http://www.slideshare.net/ashabook/innovation-platform http://www.slideshare.net/ashabook/future-property http://www.slideshare.net/ashabook/ibuilding-26545480 http://www.slideshare.net/ashabook/smart-governance http://www.slideshare.net/ashabook/future-media-29450485 http://www.slideshare.net/ashabook/smart-cosmos http://www.slideshare.net/ashabook/space-platform http://www.slideshare.net/ashabook/future-space
  • 9. BRANDING FUTURE EUROPE
  • 10. BRANDING FUTURE RUSSIA • http://www.slideshare.net/ashabook/future-russia-forum • http:// www.slideshare.net/ashabook/russia-world-superpower-30543049 • • • • • • http://www.slideshare.net/ashabook/russia-smart-superpower http://www.slideshare.net/ashabook/intelligent-russia http://www.slideshare.net/ashabook/irussia-platform http://www.slideshare.net/ashabook/russia-26832583 http://www.slideshare.net/ashabook/future-russia http://www.slideshare.net/ashabook/2014-2020 (SMART RUSSIA) • http://www.slideshare.net/ashabook/irussia-20142024
  • 11. FUTURE NATION BRANDING STRATEGIES EIS Proprietary Research and Development Projects • • • • • • • • • • • • • • • • • • • • • • • • • Sustainable World, I-WORLD Platform, offered for the UN http://www.slideshare.net/ashabook/future-world-27173937 i-Europe (i-Europe Platform and Smart Big Europe, i-Germany, i-Britain, i-France, i-Italy, i-Spain), offered for the EC http://www.slideshare.net/ashabook/smart-europe http://www.slideshare.net/ashabook/urban-europe i-Germany, offered for the federal government http://www.slideshare.net/ashabook/igermany i-Britain, offered for the national government http://www.slideshare.net/ashabook/ibritain i-Cyprus (Smart Cyprus 2013-2020), offered for the national government http://www.slideshare.net/ashabook/future-cyprus-2013-2020 i-Russia (Smart Russia and i-Government), offered for the federal government. http://www.slideshare.net/ashabook/russia-26832583 http://www.slideshare.net/ashabook/russia-smart-superpower i-America (Smart USA and i-Government), offered for the federal government http://www.slideshare.net/ashabook/smart-america i-China (Smart China and i-Government) http://www.slideshare.net/ashabook/smart-china i-Japan (Smart Japan Growth Strategy) http://www.slideshare.net/ashabook/smart-japan i-City (Smart City of the Future, Intelligent Eco Cities and Smart Sustainable Communities), to be offered for municipalities http://www.slideshare.net/ashabook/future-cities-27402134 Future Property http://www.slideshare.net/ashabook/future-property http://www.slideshare.net/ashabook/ibuilding-26545480
  • 12. I-NATIONS BRANDING PROJECTS ACROSS THE GLOBE •      I.      Singapore, Intelligent Nation 2015 (iN2015), 10 years master plan of “an Intelligent Nation, a • • Global City, powered by Infocomm”, to enable: Innovation, Integration, Internationalisation. To achieve the goals of the masterplan, the Infocomm Development Authority of Singapore (IDA), together with the industry, identified programmes and initiatives categorized under four building blocks: globally competitive infocomm industry; sectorial transformation of the key economic sectors, government and society; ultra-high speed, pervasive, intelligent and trusted infocomm infrastructure; globally competitive infocomm manpower.              II.      The Smart Island Malta, the National ICT Strategy (the Smart Island strategy of seven streams, the national RTDI strategy; the National Industrial Policy; SmartCity Malta Project of the global knowledge-based township; the next generation ICT environment, a connected society, putting the ‘e’ on everything, a smart and global workforce, reinventing government, e-Business, world leading ICT industry).            III.      Intelligent Taiwan, formulated by the Council for Economic Planning and Development, and involving all ministries. The i-Taiwan is advancing 12 construction projects in transportation (fast network, port-city regeneration, international airport city), industrial innovation (hi-tech industrial clusters, intelligent Taiwan, industrial innovation corridors), urban and rural development (urban and industrial park-regeneration, farm village regeneration), environmental protection (coastal regeneration, green forestation, flood prevention and water management, and sewer construction), as well as intelligent industries (cloud computing). Its five key concepts are: regional development balance, industrial innovation, new urban and regional features, intelligent capital accumulation, and sustainable development. Its key purposes are expanding domestic demand, improving the investment environment, boosting the health of the economy, and upgrading the quality of life. The total investment is about NT$ 4 trillion.
  • 13. BRANDING FUTURE CITIES • • • • • • • • • • • http://www.eu-smartcities.eu/ http://www.slideshare.net/ashabook/future-cities-27402134 http://www.slideshare.net/ashabook/smart-cities-28497022 http://www.slideshare.net/ashabook/30-cityeu-prototype http://www.slideshare.net/ashabook/future-property http://www.slideshare.net/ashabook/ibuilding-26545480 http://www.slideshare.net/ashabook/moscow-smart-territory-of-thefuture-compatibility-mode http://www.slideshare.net/ashabook/ss-9714384 http://www.slideshare.net/ashabook/smart-limassol http://www.slideshare.net/ashabook/skolkovo-26893979 http://www.slideshare.net/ashabook/smart-governance
  • 14. SMART CITY PROJECTS ACROSS THE WORLD • • • • • • • • • • • • • • • • • • • • • 1. Smart Economy (Innovation, Productivity, Innovative Spirit, Intellectual Property, Entrepreneurship, Knowledge Market/Industry, Openness) Smart Economy: Holyoke, Massachusetts Smart Economy: Kochi, India Smart Economy: Malta Smart Economy: Manado, Indonesia Smart Economy: Nanjing, China 2. Smart Environment (Natural Capital and Resources, Sustainable Resource Management) Smart Environment: Amsterdam, Netherlands Smart Environment: Burlington, Ontario Smart Environment: Dublin, Ireland Smart Environment: Dubuque, Iowa Smart Environment: Glasgow, Scotland, United Kingdom Smart Environment: Lyon, France Smart Environment: Malaga, Spain Smart Environment: Peterborough, United Kingdom Smart Environment: San Diego, California Smart Environment: Shenyang, China Smart Environment: Santa Barbara, California Smart Environment: Stockholm, Sweden Smart Environment: Sydney, Australia Smart Environment: Yokohama, Japan
  • 15. SMART CITY PROJECTS ACROSS THE WORLD • • • • • • • • • • • • • • • • • • • • • • • • 3. Smart Governance (e-Participation, public/social services, transparency, political strategies and perspectives) Smart Governance: Chengdu, China Smart Governance: Edinburgh, United Kingdom Smart Governance: Matosinhos, Portugal Smart Governance: Syracuse, New York Smart Governance: Wilmington, North Carolina 4. Smart Lifestyle (Smart Living, Quality of Life) Smart Lifestyle: Boise, Idaho Smart Lifestyle: Houston, Texas Smart Lifestyle: Johannesburg, South Africa 5. Smart Transportation (Smart Mobility, innovative, safe and sustainable transport systems and facilities) Smart Transportation: Alameda County, California Smart Transportation: Alcoa, Tennessee Smart Transportation: Portland, Oregon Smart Transportation: Southampton, United Kingdom 6. Smart Community (Social Cohesion, Unity in Community, Human Infrastructure, Interfaces, Integration) Smart Community: Chattanooga, Tennessee Smart Community: Dublin, Ohio Smart Community: Eindhoven, the Netherlands Smart Community: Issy-les-Moulineaux, France Smart Community: Luxembourg Smart Community: Queensland, Australia Smart Community: Stratford, Ontario, Canada
  • 16. EU Smart City Brand Prototype Big Science and Technology Smart City Model • • • • • • • i-Community Universal Platform At the recent Smart Cities and Communities Communication Launch Event, 10 July 2012, Sheraton Hotel: Place Rogier 3, 1210 Brussels, the Smart City and Community Concept originated for a specific green field locality in EU, Cyprus, has been advanced by the European Commission as a European Smart City Prototype for cities and communities: 1. Smart Cities and Communities Communication Launch Event, 10 July 2012, Sheraton Hotel, Brussels: http://ec.europa.eu/energy/technology/initiatives/doc/2012_smartcities/20120625_agenda_smartcities_10july.pdf ; 2. The Cyprus Presidency’s view on Smart Cities and Communities: http://www.cy2012.eu/index.php/en/file/XnxLPbC7uSb2nxXo9+AUZw == 3. EU Smart Cities and Communities Prototype: http://neapolis.com Abdoullaev, A., 2011, A Smart World: A Development Model for Intelligent Cities. Keynote. The 11th IEEE International Conference on Computer and Information Technology; http://www.cs.ucy.ac.cy/CIT2011/index.php?p=Keynotes http://www.slideshare.net/ashabook/smart-cities-28497022 http://www.slideshare.net/ashabook/future-cities-27402134
  • 17. EIS Conceptual/Intelligent Brands • • • • • • • • • • • • Smart Sustainable World ™ Intelligent Eco City™; Smart Eco City™; Neapolis Smart EcoCity™ i-Europe™, Intelligent Europe™, Smart Europe™, Europe SkyNet™ i-Russia™, Smart Russia™, Intelligent Russia™, Russia SkyNet™ i-America ™ (Smart America™) i-China™ (Smart China™) i-Japan™ (Smart Japan™) i-Germany™ (Smart Germany™), i-Britain™ (Smart Britain™) i-Cyprus™ (Smart Cyprus™), i-Montenegro™ (Green Montenegro™) i-Kazakhstan™ (Smart Kazakhstan™) i-Tajikistan™ (Green Tajikistan™) • • • • • • • • I-WORLD™; Global SkyNet™ X.0 World™; World X.0™; 3.0 World™; World 3.0; 3.0 City™; City 3.0™ Territorial Intelligent Platform™, TIP Territorial Intelligent Systems™, TIS i-City Operating Systems™; Smart City Software™; i-Community Package™; Intelligent Urban Operating Systems; Smart Eco Community Operating Systems, SECOS™ Encyclopedic Intelligence ™; Ontopaedia ™; World Knowledge Graph™ Natural Language Intelligent Machines, Virtual Aristotle™ Smart Cosmos™
  • 18. BRANDING POLICY AND PRACTICE: Priority Areas • • • • • • • • • • • • • • • In times of globalization, nations, regions, cities and places compete for capital, resources, investments, visitors, talent and public attention, trying to create most attractive place branding. Big corporations and states had been successfully using strong brands for many years on the global market of nations, products and services. Nowadays, States suffers heavy public debts, alarmingly increasing unemployment and deepening socio-economic crisis, being in need of a strong national rebranding and new positioning. EIS Ltd creates a Smart and Sustainable Brand Strategy with a unified identity for the whole nations, regions or cities. The Smartly Rebranded Nation will exploit the advantages of a unique, strong and sustainable brand, with all the citizens benefiting equally. By creating a Unifying Brand Concept, the Smartly Branded Nation or Intelligently Rebranded City could manage the global and domestic perception, gaining all positive public attention while countering all the negative connotations of the global crisis. The Russian government, presented by the Ministry of Finance, has been the largest country considering financing our growth strategy, branded as “RUSSIA - Super Power of XXI Century”: http://www.slideshare.net/ashabook/russia-smartsuperpower We expect other large world economies will follow Russia: Smart America, Smart Europe, i-Germany, i-Britain, i-Japan and iChina. http://www.slideshare.net/ashabook/future-world-27173937 http://www.slideshare.net/ashabook/smart-europe http://www.slideshare.net/ashabook/smart-america http://www.slideshare.net/ashabook/ibritain http://www.slideshare.net/ashabook/igermany http://www.slideshare.net/ashabook/smart-japan http://www.slideshare.net/ashabook/smart-china
  • 19. GLOBAL BRANDING COOPERATION        EIS Ltd as a unique smart business entity creating a Sustainable Brand Strategy with a unified identity for the whole nations, regions or cities. EIS Ltd is open for a global smart branding cooperation to design, develop, and distribute the Intelligent Unified Branding, from smart sustainable communities to cities to regions to countries to international communities. The company is planning to grant brand licences under intellectual property laws to authorize a use for its Intelligent Intangible Assets to prospective partners. Considering the type of legal entities and the form of knowledge transfer, the scale of cooperation and the scope of territories, the terms and conditions, knowledge transfer fees, royalties, and renewal provisions will have been properly stipulated, including other specifications and limitations deemed vital to the licensor. In all, the forms of cooperation involve consultancy, licensing, cooperative R&D or contract R&D agreements, and spin-offs. Note typically contracts for branding projects of corporations range into the millions of dollars by communications consultants or PR firms. Fees: Negotiable.
  • 20. CONTACT          EIS Encyclopedic Intelligent Systems Ltd (Cyprus, EU) 57E Omonia Avenue, Limassol, Cyprus, EU, P.O.Box 50481-3606 ООО "Энциклопедические Интеллектуальные Системы“(Moscow/Russia) Internet Sites: http://iiisyla.livejournal.com Skolkovo Innovation Center Participant http://community.sk.ru/net/1120292/ Contact: Panayiotis Ioannou Tel.: EU +357 99 683 849; fax: +357 26 561883 E-mail: panmarin@cytanet.com.cy; ontopaedia@gmail.com

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