Branding Brief

vision

vision Human beings thrive on knowledge, information and advice.

vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible.

vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible. Our service offers people the convenience of a personalized and cleverly condensed daily text message packed with various intelligence.

mission

mission By sending a uniquely customized and bundled message to individuals on a daily basis, we are delivering knowledge with mobile convenience.

essence

essence Personalized and packaged daily text message knowledge.

attributes

attributes Simple

attributes Simple Informative

attributes Simple Informative Efficient

attributes Simple Informative Efficient Adjustable

attributes Simple Informative Efficient Adjustable Easy to use

values

values Consciously providing convenience for free.

values Consciously providing convenience for free. Offering the most current and factual information possible.

values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisﬁed community of users.

values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisﬁed community of users. Delivering valuable knowledge to those who request it.

values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisﬁed community of users. Delivering valuable knowledge to those who request it. Helping people stay connected to their world.

audience

Elizabeth

Elizabeth,16

High School Sophomore Elizabeth,16

High School Sophomore Very involved with schoo clubs and organizations Elizabeth,16

High School Sophomore Very involved with schoo clubs and organizations Interested in astrology, celebrities, fashion, etc. Elizabeth,16

Dr.Hughes

Dr.Hughes,53

Dr.Hughes,53 Medical Doctor

Dr.Hughes,53 Medical Doctor Happily married with 2 kids

Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market

Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday

Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday Involved in his community

Vanessa

Vanessa,30

Dental Hygienist Vanessa,30

Dental Hygienist Recently single and new to the dating scene Vanessa,30

Dental Hygienist Recently single and new to the dating scene Loves to cook Vanessa,30

Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Vanessa,30

Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Interested in traveling Vanessa,30

key markets

key markets social networking sites

key markets social networking sites television commercials

key markets social networking sites television commercials news and information sites

key markets social networking sites television commercials news and information sites cellphone service providers

key competitors

key competitors mydailyg.com

key competitors mydailyg.com inspirequote.com

key competitors mydailyg.com inspirequote.com txtvox.com

key competitors mydailyg.com inspirequote.com txtvox.com thedailybibleverse.org

competitive advantage

competitive advantage customization

competitive advantage customization adaptability

competitive advantage customization adaptability efficiency

competitive advantage customization adaptability efficiency reliability

stakeholders

stakeholders Google

stakeholders Google Bing

stakeholders Google Bing Information holders

stakeholders Google Bing Information holders Consumers

stakeholders Google Bing Information holders Consumers Cellphone service providers

key beliefs

key beliefs Saving our customers time and energy.

key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint.

key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate.

key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job.

key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job. Personalized daily wisdom embraces vitality.

Personalized daily wisdom embraces vitality.

http://kylehuber.blogspot.com	21
http://www.kylehuber.blogspot.com	8
http://www.slideshare.net	4
http://www.lmodules.com	1

Branding Brief

by Kyle on Sep 18, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

4 Embeds 34

Statistics

Branding Brief — Presentation Transcript