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Branding Brief

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    Notes on slide 1

    Human beings thrive on knowledge, information and advice.

    As technology takes over the world, these things are progressively becoming more tangible.

    Our service offers people the convenience of a personalized and cleverly condensed daily text message packed with various intelligence.

    By sending a uniquely customized and bundled message to individuals on a daily basis, we are delivering knowledge with mobile convenience.

    Our mission is to allow people the ability to choose what information they want and when they want it.

    The essence of our company is “Personalized and packaged daily text message knowledge”

    Our brand attributes include being

    Simple

    Informative

    Efficient

    Adjustable

    Easy to use.

    Our company’s values include

    Consciously providing convenience for free

    Offering the most current and factual information possible

    Building a satisfied community of users

    Delivering valuable knowledge to those who request it

    and Helping people stay connected to their world.

    In other words, we want to deliver reliable text messages with personalized, educational, interesting and cutting-edge wisdom that will help people enjoy life. In addition to saving valuable time, this daily wisdom will add vitality and consciousness to each person's day.

    This is Elizabeth

    She is 16 years old and absolutely loves her cellphone.

    She is a high school sophomore at Fort Zumwalt West High School in O’Fallon, Missouri

    She is involved with Student Council,
    Junior Varsity Cheerleading,
    Positive Peer Influence, and several other clubs.

    She is also interested in astrology, celebrities, fashion and other things that girls her age enjoy.

    Her personalized daily text message includes an inspirational quote of the day, a funny joke, her horoscope, celebrity gossip and a fashion tip.

    This is Dr. Hughes

    He is 53 years old

    and is a Medical doctor at St.John’s Mercy Medical Hospital in Des Moines, Iowa.

    Dr.Hughes has been happily married to his wife Alice for 30 years and they have
    a 20 year old son and a 17 year old daughter.

    He invests in the stock market

    and goes to church every sunday.

    He is involved with his community and is very happy with his life.
    His personalized daily text message includes his stock market updates, a bible scripture, a word of the day, a local news headline, and the local weather.

    Vanessa

    is a healthy 30 year old woman

    who is a dental hygienist

    and is recently single and new to the dating scene.

    She loves cooking

    and spends time exercising every day.

    She is also interested in traveling.

    Her personalized daily text message offers her dating and relationship advice, a recipe of the day, a weight loss tip, information about vacation deals and an inspirational action-oriented thought.

    The key markets include

    social networking sites such as facebook, myspace, twitter, etc.

    television commercials

    news and information sites

    and cellphone service providers

    The key competitors include websites such as

    mydailyg.com

    inspirequote.com

    txtvox.com

    thedailybibleverse.org

    Our companies competitive advantage is

    customization

    adaptability

    efficiency

    and reliability.

    In other words, we deliver reliable text messages with personalized, educational, interesting and cutting-edge wisdom that will help people enjoy life.
    In addition to saving valuable time, this daily wisdom will add vitality and consciousness to each person's day.

    Stakeholders include

    Google

    Bing

    Information holders such as Marketwatch.com, Astrology.com, Weather.com, Espn.com, Travel.com, helpfulhealthips.com, etc

    the consumers,

    and cellphone service providers

    Our key beliefs are

    saving our customers time and energy.

    Simplicity is crucial for an easy to navigate touchpoint,

    anyone, anywhere and any age can participate

    spreading intelligence is a privilege, not a job.

    and most importantly, personalized daily wisdom embraces vitality.

    1 Favorite

    Branding Brief - Presentation Transcript

    1. vision
    2. vision Human beings thrive on knowledge, information and advice.
    3. vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible.
    4. vision Human beings thrive on knowledge, information and advice. As technology takes over the world, these things are progressively becoming more tangible. Our service offers people the convenience of a personalized and cleverly condensed daily text message packed with various intelligence.
    5. mission
    6. mission By sending a uniquely customized and bundled message to individuals on a daily basis, we are delivering knowledge with mobile convenience.
    7. essence
    8. essence Personalized and packaged daily text message knowledge.
    9. attributes
    10. attributes Simple
    11. attributes Simple Informative
    12. attributes Simple Informative Efficient
    13. attributes Simple Informative Efficient Adjustable
    14. attributes Simple Informative Efficient Adjustable Easy to use
    15. values
    16. values Consciously providing convenience for free.
    17. values Consciously providing convenience for free. Offering the most current and factual information possible.
    18. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users.
    19. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users. Delivering valuable knowledge to those who request it.
    20. values Consciously providing convenience for free. Offering the most current and factual information possible. Building a satisfied community of users. Delivering valuable knowledge to those who request it. Helping people stay connected to their world.
    21. audience
    22. Elizabeth
    23. Elizabeth,16
    24. High School Sophomore Elizabeth,16
    25. High School Sophomore Very involved with schoo clubs and organizations Elizabeth,16
    26. High School Sophomore Very involved with schoo clubs and organizations Interested in astrology, celebrities, fashion, etc. Elizabeth,16
    27. Dr.Hughes
    28. Dr.Hughes,53
    29. Dr.Hughes,53 Medical Doctor
    30. Dr.Hughes,53 Medical Doctor Happily married with 2 kids
    31. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market
    32. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday
    33. Dr.Hughes,53 Medical Doctor Happily married with 2 kids Invests in the stock market Goes to church every sunday Involved in his community
    34. Vanessa
    35. Vanessa,30
    36. Dental Hygienist Vanessa,30
    37. Dental Hygienist Recently single and new to the dating scene Vanessa,30
    38. Dental Hygienist Recently single and new to the dating scene Loves to cook Vanessa,30
    39. Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Vanessa,30
    40. Dental Hygienist Recently single and new to the dating scene Loves to cook Exercises daily Interested in traveling Vanessa,30
    41. key markets
    42. key markets social networking sites
    43. key markets social networking sites television commercials
    44. key markets social networking sites television commercials news and information sites
    45. key markets social networking sites television commercials news and information sites cellphone service providers
    46. key competitors
    47. key competitors mydailyg.com
    48. key competitors mydailyg.com inspirequote.com
    49. key competitors mydailyg.com inspirequote.com txtvox.com
    50. key competitors mydailyg.com inspirequote.com txtvox.com thedailybibleverse.org
    51. competitive advantage
    52. competitive advantage customization
    53. competitive advantage customization adaptability
    54. competitive advantage customization adaptability efficiency
    55. competitive advantage customization adaptability efficiency reliability
    56. stakeholders
    57. stakeholders Google
    58. stakeholders Google Bing
    59. stakeholders Google Bing Information holders
    60. stakeholders Google Bing Information holders Consumers
    61. stakeholders Google Bing Information holders Consumers Cellphone service providers
    62. key beliefs
    63. key beliefs Saving our customers time and energy.
    64. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint.
    65. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate.
    66. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job.
    67. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job. Personalized daily wisdom embraces vitality.
    68. key beliefs Saving our customers time and energy. Simplicity is crucial for an easy to navigate touchpoint. Anyone anywhere and any age can participate. Spreading intelligence is a privilege, not a job. Personalized daily wisdom embraces vitality.
    69. Personalized daily wisdom embraces vitality.

    + KyleKyle, 2 months ago

    custom

    242 views, 1 favs, 2 embeds more stats

    This is my branding brief for a company that offers more

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