Internet Marketers
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Internet Marketers Presentation Transcript

  • 1. SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
  • 2. OUTLINE  
      • Introduction of SEO 
      • SEO History
      • Tour of SEO "How To" 
      • Examples of how to make your sites SEO friendly (Best practices- Case Study )
      • What's Next? 
      • Conclusions & Questions
  • 3. Search Engine Optimization (SEO)
      • SEO 
      • Techniques 
  • 4. SEO History
    • 1990
      • 1990 December - WWW Server Prototype
      • Archie
    • 1991
      • 1991 April - Gopher
      • 1991 April - WAIS publisher fed search engine
      • 1991 May - WWW Server Production
    • 1992
      • 1992 July - Lynx Web Browser
      • 1992 December – Veronica
    •   1 993
      • 1993 February - Architext
      • 1993 March - First email message sent by Bill Clinton
      • 1993 March - Jughead
      • 1993 June - WWW Wanderer
      • 1993 August - Mosaic Web Browser
      • 1993 November - Aliweb
      • 1993 December - WWW Worm
      • 1993 December - JumpStation
      • 1993 December - RBSE
    •  
    • 1994
      • 1994 April - WebCrawler
      • 1994 April - Yahoo!
      • 1994 July - Lycos
      • 1994 December - First W3C meeting at MIT
    • 1995
      • 1995 February - Infoseek
      • 1995 May - SavvySearch
      • 1995 June - MetaCrawler
      • 1995 August - DejaNews
      • 1995 August - Magellan
      • 1995 September - Inktomi
      • 1995 October - Excite
      • 1995 December – AltaVista
    • 1996
      • 1996 January - BackRub
      • 1996 April - Alexa
      • 1996 May - HotBot
      • 1996 June - Archive.org
      • 1996 October - LookSmart
      • Dogpile
      • Mamma
    • 1997
      • 1997 February - The Mining Company
      • 1997 April - AskJeeves
      • 1997 July - FAST Search
      • 1997 August - Northern Light
      • GoTo
    • 1998
      • 1998 April - Direct Hit
      • 1998 May - Yahoo! Web Search powered by Inktomi
      • 1998 June - ODP/DMOZ
      • 1998 September - MSN Search
      • 1998 September - Google
      • 1998 October - Lycos acquires HotBot
      • GoTo acquires WWW Worm
    • 1999
      • 1999 January - At Home acquires Excite
      • 1999 February - GO Network
      • 1999 June - CMGI acquires AltaVista
      • 1999 July - Disney acquires Infoseek
      • 1999 August - AlltheWeb
      • 1999 September - FindWhat
      • 1999 November - NBCi/Snap
      • About.com
  • 5. 1990's
      • Early SEO
      • World Wide Web
      • On-Page Factors
        • Descriptive file names
        • Page titles 
        • Meta descriptions.
      • SEO Term
        • John Audette
        • Bruce Clay
  • 6. Mid-1990's  Abuse & Ranking Manipulation
      • Highly Ranked = Value
      • Keyword Density
      • Keyword Stuffing
  • 7. 1998
      • BackRub
      • Stanford 
      • Google 
        • Off-page factors 
        • On-page factors
    Sergey Brin & Larry Page
  • 8. PageRank 
  • 9. 2004
      • Rankings
      • Leading Search Engines 
        • Google
        • Bing
        • Yahoo
      • Published
        • Rand Fishkin
        • Barry Schwartz
        • Aaron Wall
        • Jill Whalen
  • 10. 2005-2008
    •            2005
      • Personalized Search
      • Logged in
    •          2007
      • Campaign 
      • Nofollow   
    •        2008
      • "Ranking is Dead" - Bruce Clay
    •  
  • 11. 2009
      • History
      • Real-time-search
  • 12. SEO: Where to begin???
      • WHO?
    •  
      • WHAT?
    •  
      • WHERE?
    •  
      • HOW?
    •  
      • PLAN AHEAD!
  • 13.    Your Footprint
      • Your digital "footprint"
        • Online Community
        • Social Media Platforms 
    •  
      • Backlinks
  • 14.
      • Won't happen overnight
      • How often do you contribute?
      • Who is reading your material?
      • Why should somebody subscribe to your page?
    SEO
  • 15. Keywords
      • What will somebody type into an engine?
        • Simple
        • Unique 
        • Relevant
  • 16. Content
      • How "good" is your content?
        • Images
        • Links
        • Videos
        • Backlinks?
    •  
      • BE UNIQUE!
  • 17. Example Blog 
  • 18.
    • SEO Success Stories
    •   Case Study
    •  
      • Everlasting Memories 
      • SEO techniques used:
        • On Page Optimization
        • Off Page Optimization
      • Within 6 months  
  • 19.
    •   SEO Success Stories
    •  
      • Swimwear Boutique 
        • Stategies Used
    •  
    •  
    •  
    •  
      •   Lanier Handcrafted Pens
        • Strategies Used
    •  
    •  
      • Bottom Line- SEO works and will get your business noticed!
  • 20.   Next with SEO Smart Phones
  • 21.   Conclusions 
      • What it is
      • This history
      • How to SEO your page
      • Success Stories 
      • What is next to come 
    •  
  • 22. Questions?? Thank You   #Mkt3730
  • 23.