SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
OUTLINE   <ul><ul><li>Introduction of SEO  </li></ul></ul><ul><ul><li>SEO History </li></ul></ul><ul><ul><li>Tour of SEO &...
Search Engine Optimization (SEO) <ul><ul><li>SEO  </li></ul></ul><ul><ul><li>Techniques  </li></ul></ul>
SEO History <ul><li>1990 </li></ul><ul><ul><li>1990 December - WWW Server Prototype </li></ul></ul><ul><ul><li>Archie </li...
1990's <ul><ul><li>Early SEO </li></ul></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>On-Page Factors </li></u...
Mid-1990's  Abuse & Ranking Manipulation <ul><ul><li>Highly Ranked = Value </li></ul></ul><ul><ul><li>Keyword Density </li...
1998 <ul><ul><li>BackRub </li></ul></ul><ul><ul><li>Stanford  </li></ul></ul><ul><ul><li>Google  </li></ul></ul><ul><ul><u...
PageRank 
2004 <ul><ul><li>Rankings </li></ul></ul><ul><ul><li>Leading Search Engines  </li></ul></ul><ul><ul><ul><li>Google </li></...
2005-2008 <ul><li>            2005 </li></ul><ul><ul><li>Personalized Search </li></ul></ul><ul><ul><li>Logged in </li></u...
2009 <ul><ul><li>History </li></ul></ul><ul><ul><li>Real-time-search </li></ul></ul>
SEO: Where to begin??? <ul><ul><li>WHO? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHAT? </li></ul></ul><ul><li>  </li...
    Your Footprint <ul><ul><li>Your digital &quot;footprint&quot; </li></ul></ul><ul><ul><ul><li>Online Community </li></u...
<ul><ul><li>Won't happen overnight </li></ul></ul><ul><ul><li>How often do you contribute? </li></ul></ul><ul><ul><li>Who ...
Keywords <ul><ul><li>What will somebody type into an engine? </li></ul></ul><ul><ul><ul><li>Simple </li></ul></ul></ul><ul...
Content <ul><ul><li>How &quot;good&quot; is your content? </li></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><u...
Example Blog 
<ul><li>SEO Success Stories </li></ul><ul><li>  Case Study </li></ul><ul><li>  </li></ul><ul><ul><li>Everlasting Memories ...
<ul><li>  SEO Success Stories </li></ul><ul><li>  </li></ul><ul><ul><li>Swimwear Boutique  </li></ul></ul><ul><ul><ul><li>...
  Next with SEO Smart Phones
  Conclusions  <ul><ul><li>What it is </li></ul></ul><ul><ul><li>This history </li></ul></ul><ul><ul><li>How to SEO your p...
Questions?? Thank You   #Mkt3730
 
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Internet Marketers

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Internet Marketers

  1. 1. SEO BASICS Internet Marketers #SEOmkt3730 Done By:  Evan Clough  Ashley Sellers Erik Wilson Stephen Glover
  2. 2. OUTLINE   <ul><ul><li>Introduction of SEO  </li></ul></ul><ul><ul><li>SEO History </li></ul></ul><ul><ul><li>Tour of SEO &quot;How To&quot;  </li></ul></ul><ul><ul><li>Examples of how to make your sites SEO friendly (Best practices- Case Study ) </li></ul></ul><ul><ul><li>What's Next?  </li></ul></ul><ul><ul><li>Conclusions & Questions </li></ul></ul>
  3. 3. Search Engine Optimization (SEO) <ul><ul><li>SEO  </li></ul></ul><ul><ul><li>Techniques  </li></ul></ul>
  4. 4. SEO History <ul><li>1990 </li></ul><ul><ul><li>1990 December - WWW Server Prototype </li></ul></ul><ul><ul><li>Archie </li></ul></ul><ul><li>1991 </li></ul><ul><ul><li>1991 April - Gopher </li></ul></ul><ul><ul><li>1991 April - WAIS publisher fed search engine </li></ul></ul><ul><ul><li>1991 May - WWW Server Production </li></ul></ul><ul><li>1992 </li></ul><ul><ul><li>1992 July - Lynx Web Browser </li></ul></ul><ul><ul><li>1992 December – Veronica </li></ul></ul><ul><li>  1 993 </li></ul><ul><ul><li>1993 February - Architext </li></ul></ul><ul><ul><li>1993 March - First email message sent by Bill Clinton </li></ul></ul><ul><ul><li>1993 March - Jughead </li></ul></ul><ul><ul><li>1993 June - WWW Wanderer </li></ul></ul><ul><ul><li>1993 August - Mosaic Web Browser </li></ul></ul><ul><ul><li>1993 November - Aliweb </li></ul></ul><ul><ul><li>1993 December - WWW Worm </li></ul></ul><ul><ul><li>1993 December - JumpStation </li></ul></ul><ul><ul><li>1993 December - RBSE </li></ul></ul><ul><li>  </li></ul><ul><li>1994 </li></ul><ul><ul><li>1994 April - WebCrawler </li></ul></ul><ul><ul><li>1994 April - Yahoo! </li></ul></ul><ul><ul><li>1994 July - Lycos </li></ul></ul><ul><ul><li>1994 December - First W3C meeting at MIT </li></ul></ul><ul><li>1995 </li></ul><ul><ul><li>1995 February - Infoseek </li></ul></ul><ul><ul><li>1995 May - SavvySearch </li></ul></ul><ul><ul><li>1995 June - MetaCrawler </li></ul></ul><ul><ul><li>1995 August - DejaNews </li></ul></ul><ul><ul><li>1995 August - Magellan </li></ul></ul><ul><ul><li>1995 September - Inktomi </li></ul></ul><ul><ul><li>1995 October - Excite </li></ul></ul><ul><ul><li>1995 December – AltaVista </li></ul></ul><ul><li>1996 </li></ul><ul><ul><li>1996 January - BackRub </li></ul></ul><ul><ul><li>1996 April - Alexa </li></ul></ul><ul><ul><li>1996 May - HotBot </li></ul></ul><ul><ul><li>1996 June - Archive.org </li></ul></ul><ul><ul><li>1996 October - LookSmart </li></ul></ul><ul><ul><li>Dogpile </li></ul></ul><ul><ul><li>Mamma </li></ul></ul><ul><li>1997 </li></ul><ul><ul><li>1997 February - The Mining Company </li></ul></ul><ul><ul><li>1997 April - AskJeeves </li></ul></ul><ul><ul><li>1997 July - FAST Search </li></ul></ul><ul><ul><li>1997 August - Northern Light </li></ul></ul><ul><ul><li>GoTo </li></ul></ul><ul><li>1998 </li></ul><ul><ul><li>1998 April - Direct Hit </li></ul></ul><ul><ul><li>1998 May - Yahoo! Web Search powered by Inktomi </li></ul></ul><ul><ul><li>1998 June - ODP/DMOZ </li></ul></ul><ul><ul><li>1998 September - MSN Search </li></ul></ul><ul><ul><li>1998 September - Google </li></ul></ul><ul><ul><li>1998 October - Lycos acquires HotBot </li></ul></ul><ul><ul><li>GoTo acquires WWW Worm </li></ul></ul><ul><li>1999 </li></ul><ul><ul><li>1999 January - At Home acquires Excite </li></ul></ul><ul><ul><li>1999 February - GO Network </li></ul></ul><ul><ul><li>1999 June - CMGI acquires AltaVista </li></ul></ul><ul><ul><li>1999 July - Disney acquires Infoseek </li></ul></ul><ul><ul><li>1999 August - AlltheWeb </li></ul></ul><ul><ul><li>1999 September - FindWhat </li></ul></ul><ul><ul><li>1999 November - NBCi/Snap </li></ul></ul><ul><ul><li>About.com </li></ul></ul>
  5. 5. 1990's <ul><ul><li>Early SEO </li></ul></ul><ul><ul><li>World Wide Web </li></ul></ul><ul><ul><li>On-Page Factors </li></ul></ul><ul><ul><ul><li>Descriptive file names </li></ul></ul></ul><ul><ul><ul><li>Page titles  </li></ul></ul></ul><ul><ul><ul><li>Meta descriptions. </li></ul></ul></ul><ul><ul><li>SEO Term </li></ul></ul><ul><ul><ul><li>John Audette </li></ul></ul></ul><ul><ul><ul><li>Bruce Clay </li></ul></ul></ul>
  6. 6. Mid-1990's  Abuse & Ranking Manipulation <ul><ul><li>Highly Ranked = Value </li></ul></ul><ul><ul><li>Keyword Density </li></ul></ul><ul><ul><li>Keyword Stuffing </li></ul></ul>
  7. 7. 1998 <ul><ul><li>BackRub </li></ul></ul><ul><ul><li>Stanford  </li></ul></ul><ul><ul><li>Google  </li></ul></ul><ul><ul><ul><li>Off-page factors  </li></ul></ul></ul><ul><ul><ul><li>On-page factors </li></ul></ul></ul>Sergey Brin & Larry Page
  8. 8. PageRank 
  9. 9. 2004 <ul><ul><li>Rankings </li></ul></ul><ul><ul><li>Leading Search Engines  </li></ul></ul><ul><ul><ul><li>Google </li></ul></ul></ul><ul><ul><ul><li>Bing </li></ul></ul></ul><ul><ul><ul><li>Yahoo </li></ul></ul></ul><ul><ul><li>Published </li></ul></ul><ul><ul><ul><li>Rand Fishkin </li></ul></ul></ul><ul><ul><ul><li>Barry Schwartz </li></ul></ul></ul><ul><ul><ul><li>Aaron Wall </li></ul></ul></ul><ul><ul><ul><li>Jill Whalen </li></ul></ul></ul>
  10. 10. 2005-2008 <ul><li>           2005 </li></ul><ul><ul><li>Personalized Search </li></ul></ul><ul><ul><li>Logged in </li></ul></ul><ul><li>         2007 </li></ul><ul><ul><li>Campaign  </li></ul></ul><ul><ul><li>Nofollow    </li></ul></ul><ul><li>       2008 </li></ul><ul><ul><li>&quot;Ranking is Dead&quot; - Bruce Clay </li></ul></ul><ul><li>  </li></ul>
  11. 11. 2009 <ul><ul><li>History </li></ul></ul><ul><ul><li>Real-time-search </li></ul></ul>
  12. 12. SEO: Where to begin??? <ul><ul><li>WHO? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHAT? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>WHERE? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>HOW? </li></ul></ul><ul><li>  </li></ul><ul><ul><li>PLAN AHEAD! </li></ul></ul>
  13. 13.    Your Footprint <ul><ul><li>Your digital &quot;footprint&quot; </li></ul></ul><ul><ul><ul><li>Online Community </li></ul></ul></ul><ul><ul><ul><li>Social Media Platforms  </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>Backlinks </li></ul></ul>
  14. 14. <ul><ul><li>Won't happen overnight </li></ul></ul><ul><ul><li>How often do you contribute? </li></ul></ul><ul><ul><li>Who is reading your material? </li></ul></ul><ul><ul><li>Why should somebody subscribe to your page? </li></ul></ul>SEO
  15. 15. Keywords <ul><ul><li>What will somebody type into an engine? </li></ul></ul><ul><ul><ul><li>Simple </li></ul></ul></ul><ul><ul><ul><li>Unique  </li></ul></ul></ul><ul><ul><ul><li>Relevant </li></ul></ul></ul>
  16. 16. Content <ul><ul><li>How &quot;good&quot; is your content? </li></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Backlinks? </li></ul></ul></ul><ul><li>  </li></ul><ul><ul><li>BE UNIQUE! </li></ul></ul>
  17. 17. Example Blog 
  18. 18. <ul><li>SEO Success Stories </li></ul><ul><li>  Case Study </li></ul><ul><li>  </li></ul><ul><ul><li>Everlasting Memories  </li></ul></ul><ul><ul><li>SEO techniques used: </li></ul></ul><ul><ul><ul><li>On Page Optimization </li></ul></ul></ul><ul><ul><ul><li>Off Page Optimization </li></ul></ul></ul><ul><ul><li>Within 6 months   </li></ul></ul>
  19. 19. <ul><li>  SEO Success Stories </li></ul><ul><li>  </li></ul><ul><ul><li>Swimwear Boutique  </li></ul></ul><ul><ul><ul><li>Stategies Used </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>  Lanier Handcrafted Pens </li></ul></ul><ul><ul><ul><li>Strategies Used </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Bottom Line- SEO works and will get your business noticed! </li></ul></ul>
  20. 20.   Next with SEO Smart Phones
  21. 21.   Conclusions  <ul><ul><li>What it is </li></ul></ul><ul><ul><li>This history </li></ul></ul><ul><ul><li>How to SEO your page </li></ul></ul><ul><ul><li>Success Stories  </li></ul></ul><ul><ul><li>What is next to come  </li></ul></ul><ul><li>  </li></ul>
  22. 22. Questions?? Thank You   #Mkt3730
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