Social Media
Fad or Revolution?

Where do I start?
Do you have a Facebook page?
Do you have a blog?
Are you on Twitter?
Do you subscribe to RSS feeds?
Do you have a Delicious site?
Have you ever uploaded a video online?

Q.
How do we define
“SOCIAL MEDIA?”

“‘Social media’ is an umbrella term that
defines the various activities that integrate
technology, social interaction, and the
construction of words, pictures, video and
audio.”
(Wikipedia)

Social media is people having
conversations online.
The conversations are powered by...
Blogs
Microblogs
Online Chat
RSS
Social Networks
Widgets
Podcasts
Video sharing sites
Wikis
(... just to name a few)

Why is social media important?

Claim #1
“Everybody’s doing it.”
Facebook has more than 1 billion users
The average number of tweets per day is 3,000,000
65,000 new You Tube videos per day
200,000,000 blogs
57% of active online users have joined a social network
55% have uploaded photos

Claim #2
“It’s a fundamental shift in the way
we communicate.”
The old communication model was a monologue.
The new communication model is a dialogue.
transparent controlled
inclusive exclusive
VS
authentic organized
consumer-driven product-driven

Claim #3
“People care more about how
their social graph ranks products
and services than how Google
ranks them.”
78% of people trust the recommendations of other consumers.
14% of people trust advertisements.
Social networking sites facilitate word of mouth marketing.

Claim #4
“We no longer search for the news,
the news finds us.”
News media becomes more pull than push.
People select the news and information they want from aggregators.

Claim #5
“It’s a people driven economy.”
The new marketing model is about listening first and selling second
Millennials/Gen Y will outnumber Baby Boomers by 2010
They already yield $350 billion/year in direct spending power
“In the future, products and services will find us through social
networking.”

Q.
Is social media revolutionary?