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Social Media
Fad or Revolution?
Where do I start?

Do you have a Facebook page?

Do you have a blog?

Are you on Twitter?

Do you subscribe to RSS feeds?
...
Q.
How do we define
“SOCIAL MEDIA?”
“‘Social media’ is an umbrella term that
defines the various activities that integrate
technology, social interaction, and...
Social media is people having
conversations online.

The conversations are powered by...

Blogs
Microblogs
Online Chat
RSS...
Why is social media important?
Claim #1

“Everybody’s doing it.”


Facebook has more than 1 billion users
The average number of tweets per day is 3,000,0...
Claim #2

“It’s a fundamental shift in the way
we communicate.”
    The old communication model was a monologue.
    The n...
Claim #3

“People care more about how
their social graph ranks products
and services than how Google
ranks them.”

78% of ...
Claim #4

“We no longer search for the news,
the news finds us.”

News media becomes more pull than push.
People select th...
Claim #5

“It’s a people driven economy.”

The new marketing model is about listening first and selling second
Millennials...
Q.
Is social media revolutionary?
J 201 Social Media Preso
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J 201 Social Media Preso

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This presentation was created to assist in facilitating a class discussion regarding the Social Media Revolution video by Erik Qualman.

Published in: Technology, Business
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  • Transcript of "J 201 Social Media Preso"

    1. 1. Social Media Fad or Revolution?
    2. 2. Where do I start? Do you have a Facebook page? Do you have a blog? Are you on Twitter? Do you subscribe to RSS feeds? Do you have a Delicious site? Have you ever uploaded a video online?
    3. 3. Q. How do we define “SOCIAL MEDIA?”
    4. 4. “‘Social media’ is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” (Wikipedia)
    5. 5. Social media is people having conversations online. The conversations are powered by... Blogs Microblogs Online Chat RSS Social Networks Widgets Podcasts Video sharing sites Wikis (... just to name a few)
    6. 6. Why is social media important?
    7. 7. Claim #1 “Everybody’s doing it.” Facebook has more than 1 billion users The average number of tweets per day is 3,000,000 65,000 new You Tube videos per day 200,000,000 blogs 57% of active online users have joined a social network 55% have uploaded photos
    8. 8. Claim #2 “It’s a fundamental shift in the way we communicate.” The old communication model was a monologue. The new communication model is a dialogue. transparent controlled inclusive exclusive VS authentic organized consumer-driven product-driven
    9. 9. Claim #3 “People care more about how their social graph ranks products and services than how Google ranks them.” 78% of people trust the recommendations of other consumers. 14% of people trust advertisements. Social networking sites facilitate word of mouth marketing.
    10. 10. Claim #4 “We no longer search for the news, the news finds us.” News media becomes more pull than push. People select the news and information they want from aggregators.
    11. 11. Claim #5 “It’s a people driven economy.” The new marketing model is about listening first and selling second Millennials/Gen Y will outnumber Baby Boomers by 2010 They already yield $350 billion/year in direct spending power “In the future, products and services will find us through social networking.”
    12. 12. Q. Is social media revolutionary?
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