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J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
J 201 Social Media Preso
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J 201 Social Media Preso

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This presentation was created to assist in facilitating a class discussion regarding the Social Media Revolution video by Erik Qualman.

This presentation was created to assist in facilitating a class discussion regarding the Social Media Revolution video by Erik Qualman.

Published in: Technology, Business
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  • Transcript

    • 1. Social Media Fad or Revolution?
    • 2. Where do I start? Do you have a Facebook page? Do you have a blog? Are you on Twitter? Do you subscribe to RSS feeds? Do you have a Delicious site? Have you ever uploaded a video online?
    • 3. Q. How do we define “SOCIAL MEDIA?”
    • 4. “‘Social media’ is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, video and audio.” (Wikipedia)
    • 5. Social media is people having conversations online. The conversations are powered by... Blogs Microblogs Online Chat RSS Social Networks Widgets Podcasts Video sharing sites Wikis (... just to name a few)
    • 6. Why is social media important?
    • 7. Claim #1 “Everybody’s doing it.” Facebook has more than 1 billion users The average number of tweets per day is 3,000,000 65,000 new You Tube videos per day 200,000,000 blogs 57% of active online users have joined a social network 55% have uploaded photos
    • 8. Claim #2 “It’s a fundamental shift in the way we communicate.” The old communication model was a monologue. The new communication model is a dialogue. transparent controlled inclusive exclusive VS authentic organized consumer-driven product-driven
    • 9. Claim #3 “People care more about how their social graph ranks products and services than how Google ranks them.” 78% of people trust the recommendations of other consumers. 14% of people trust advertisements. Social networking sites facilitate word of mouth marketing.
    • 10. Claim #4 “We no longer search for the news, the news finds us.” News media becomes more pull than push. People select the news and information they want from aggregators.
    • 11. Claim #5 “It’s a people driven economy.” The new marketing model is about listening first and selling second Millennials/Gen Y will outnumber Baby Boomers by 2010 They already yield $350 billion/year in direct spending power “In the future, products and services will find us through social networking.”
    • 12. Q. Is social media revolutionary?

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