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  1. 1. Azerbaijan State Oil Academy Student: Valizadeh Asaf Group: BBA-O28
  2. 2. Turkey in brief <ul><li>Official Name: The Republic of Turkey (Türkiye Cumhuriyeti) </li></ul><ul><li>Founder: Mustafa Kemal ATATÜRK (1881-1938) </li></ul><ul><li>Capital: Ankara </li></ul><ul><li>Population: 72 million </li></ul><ul><li>Language: Turkish (uses Latin Alphabet) </li></ul><ul><li>Currency: Turkish Lira </li></ul>
  3. 3. Turkey in brief <ul><li>Location: Eastern Mediterranean. Located on two continents Europe and Asia. The European part of Turkey is called Thrace, while the Asian part is called Anatolia or Asia Minor. </li></ul><ul><li>Area: 814 578 Km2 (314 500 square miles) % 3 on the European continent % 97 on the Asian continent. </li></ul><ul><li>Religion: 99 percent of the population is Muslim. Turkey is a secular state that assures complete freedom of worship to non- Muslims. </li></ul>
  4. 4. Turkey in brief <ul><li>National Anthem: Istiklal Marsi Lyrics by: Mehmet Akif Ersoy Adopted as Turkey’s National Anthem on March 12, 1921. </li></ul><ul><li>Major Cities: Istanbul 12.0 million Ankara 4.0 million Izmir 3.3 million </li></ul><ul><li>Government: Turkey is democratic, secular and social state governed by the rule of law; committed to the nationalism of Atatürk and based on the principle of the separation of powers </li></ul>
  5. 5. Turkey in brief <ul><li>Legislative Power: The Turkish Grand National Assembly Executive </li></ul><ul><li>Power: President and the Council of Ministers. </li></ul><ul><li>Judicial Power: Independent courts and supreme judiciary organs. </li></ul><ul><li>Coastline: 8333 Km (5000 miles) Turkey is surrounded by the Black Sea in the north, the Mediterranean in the south and the Aegean Sea in the west. In the northwest there is the Sea of Marmara and Dardanelles and the Bosphorus. </li></ul>
  6. 6. Turkey in brief <ul><li>Geographical Regions: Turkey has 80 administrative provinces and seven geographical regions. Black Sea Region - Marmara Region - Aegean Region - Mediterranean Region - Central Anatolia Region - Eastern Anatolia Region - Southeastern Anatolia Region </li></ul><ul><li>Landmarks: Ayasofya Museum, Topkapi Palace, Blue Mosque, Dolmabahce Palace, ancient City of Troy, Ephesus, Aphrodisias, Pergamon, Pamukkale, Goreme-Cappadocia, Mt. Nemrut, Safranbolu. </li></ul>
  7. 7. Structure Of Economy <ul><li>Turkey's dynamic economy is a complex mix of modern industry and commerce along with a traditional agriculture sector </li></ul><ul><li>It has a strong and rapidly growing private sector, yet the state remains a major participant in basic industry, banking, transport, and communication. </li></ul>
  8. 8. Structure Of Economy <ul><li>The largest industrial sector is textiles and clothing, which accounts for one-third of industrial employment. </li></ul><ul><li>Other sectors, notably the automotive and electronics industries, are rising in importance within Turkey's export mix. </li></ul>
  9. 9. Challenges Of The Turkish Economy <ul><li>Political: In 2007 and 2008, Turkish financial markets weathered significant domestic political turmoil, including turbulence sparked by controversy over the selection of former Foreign Minister Abdullah GUL as Turkey's 11th president and the possible closure of the Justice and Development Party (AKP). </li></ul><ul><li>Financial: Turkey's financial markets and banking system also weathered the 2009 global financial crisis and did not suffer signifcant declines due to banking reforms implemented during the country's own financial crisis in 2001. </li></ul>
  10. 10. Challenges Of The Turkish Economy <ul><li>International trade as the global economic slowdown continues to curb demand for Turkish exports. </li></ul><ul><li>Foreign investors confidence is fragile: Turkey's high current account deficit leaves the economy vulnerable to destabilizing shifts in investor confidence. </li></ul>
  11. 11. Busıness Envıronment <ul><ul><li>A lower-middle income country according to the classifications of the World Bank </li></ul></ul><ul><ul><li>Has an advantegous geographic position joining the East and the West </li></ul></ul><ul><ul><li>Adult illiteracy: 18% </li></ul></ul><ul><ul><ul><li>Only 20% of the literate group has high school degree </li></ul></ul></ul>
  12. 12. Busıness Envıronment <ul><ul><li>GDP per capita: $2200-6000 </li></ul></ul><ul><ul><li>Annual growth rate (real GDP growth): 4% </li></ul></ul><ul><ul><li>Foreign trade balance: $-34 million </li></ul></ul><ul><ul><li>Unemployment: 9.2% </li></ul></ul><ul><ul><li>Record on tax collection not so good. </li></ul></ul><ul><ul><li>Slow down in inflation rate due since 2003 </li></ul></ul>
  13. 13. Busıness Envıronment <ul><li>Big corporation is a new phenomenon </li></ul><ul><li>T Ü SIAD – Turkish Industralists and Businessmen’s Association </li></ul><ul><li>TÜSİAD was establish in 1971 </li></ul>
  14. 14. Busıness Envıronment <ul><li>Family-dominated management of firms of all sizes </li></ul><ul><li>A delicate balance between professionalization and family control </li></ul><ul><ul><li>Educating family members in top universities </li></ul></ul><ul><ul><li>Integrating a manager into the family through marriage </li></ul></ul><ul><ul><li>Strong relationships between family members and professional managers </li></ul></ul>
  15. 15. Busıness Envıronment <ul><li>Arbitrary and rather opportunistic choice of initial area of activity </li></ul><ul><li>Heavy engagement in unrelated diversification </li></ul><ul><li>Good connections in state circles </li></ul><ul><li>Rent-seeking behavior and real estate speculation </li></ul>
  16. 16. Busıness Envıronment <ul><li>Detrimental effect of high degree of state involvement in business activity </li></ul><ul><ul><li>Subsidized credits, input supply, output demand </li></ul></ul><ul><ul><li>Resource position is strongest in semi and unskilled labor, weaker in highly-skilled labor </li></ul></ul><ul><ul><li>Foodbeverages, textilesapparel, housinghousehold goods, carpet, glass, ceramics, materialsmetals, tobacco </li></ul></ul>
  17. 17. Business Etiquette <ul><li>Significance </li></ul><ul><li>When doing business in an unfamiliar country, it is crucial to understand appropriate business etiquette </li></ul><ul><li>Greetings </li></ul><ul><li>In Turkey, new acquaintances meet with a firm handshake </li></ul><ul><li>Relationships </li></ul><ul><li>Business people in Turkey tend to prefer to do business with people they respect </li></ul><ul><li>Considerations </li></ul><ul><li>Direct communication and eye contact is highly valued after a relationship is formed </li></ul>
  18. 18. Business Etiquette <ul><li>Preparation </li></ul><ul><ul><li>Appointments are necessary and should be made at least one to two weeks in advance over the telephone. </li></ul></ul><ul><li>Proper Dress </li></ul><ul><ul><li>Turkish business dress is conservative </li></ul></ul><ul><li>Meet and Greet Etiquette </li></ul><ul><ul><li>Shaking hands is common when meeting your business partners for the first time </li></ul></ul>
  19. 19. Business Etiquette <ul><li>Building Strong Relations </li></ul><ul><ul><li>Creating strong relationships is crucial for doing successful business in Turkey </li></ul></ul><ul><li>Getting Down to Business </li></ul><ul><ul><li>When you finally begin to bring up business be patient and do not rush anything </li></ul></ul>
  20. 20. Social Etiquette <ul><li>An unwritten driving rule </li></ul><ul><li>In Turkey women don't need to yield to men drivers. When a woman finds a place to park and is waiting for a parking place, no other driver can take her place. </li></ul>
  21. 21. Social Etiquette <ul><li>Eating Politely in Turkey </li></ul><ul><li>You should learn dining etiquette before you come if you want to eat your meal in a polite way. </li></ul><ul><li>You shouldn't speak while you are eating. </li></ul><ul><li>You must keep your mouth closed while you are chewing . </li></ul>
  22. 22. Social Etiquette <ul><li>In a restaurant, be sure not to ask the price before you begin your meal. </li></ul><ul><li>Always order your meal before your drink. </li></ul><ul><li>While you are eating chicken, you shouldn't use your fork and knife, and you can eat it with your fingers. </li></ul>
  23. 23. Religion <ul><li>Women try to cover their arms and shoulders, and wear longer dresses. </li></ul><ul><li>Men should try to keep their shoulders covered when out in public, and it is best to opt for longer trousers in the less tourist-driven areas. </li></ul>
  24. 24. Religion <ul><li>If visiting a mosque, the dress code demands that women should cover their head, shoulders, arms and legs, taking care not to show ankles or feet. </li></ul>
  25. 25. Body Language and Gesticulating <ul><li>Handshakes and a kiss on each cheek between men and women are common forms of meeting and greeting </li></ul><ul><li>‘ Yes’ is that it is just a small nod of the head downwards </li></ul><ul><li>‘ No’ is indicated by a nod of the head upwards, often with raised eyebrows </li></ul><ul><li>H and-kissing is a common way to greet elder people of both genders </li></ul>
  26. 26. Body Language and Gesticulating <ul><li>‘ OK’ sign is actually a very rude and provocative signal, as is placing your thumb between your index and middle finger. </li></ul><ul><li>to bring a gift with you to show your humbleness and gratitude. </li></ul><ul><li>Alcohol may be given as a gift, but remember that not all Turkish people actually drink it. </li></ul>
  27. 27. 1 nation – 2 countries <ul><li>Similarities between AZERBAIJAN and TURKEY </li></ul><ul><ul><li>Language </li></ul></ul><ul><ul><li>Cuisine </li></ul></ul><ul><ul><li>Religion </li></ul></ul><ul><ul><li>Music </li></ul></ul>
  28. 28. <ul><li>THANKS FOR ATTENTION </li></ul>
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